Influencer Case Study

Aesthetic Storytelling That Sticks — ROOTED Captures Attention in the Fragrance Space

ROOTED elevated its perfume line through visually rich, mood-driven content—turning fragrance into an experience that audiences could see, feel, and remember.

Objective of the Campaign

  • Position ROOTED perfumes as a premium, experience-led fragrance brand.
  • Focus on high-quality visual storytelling rather than mass content volume.
  • Create a strong aesthetic identity that resonates with modern audiences.
  • Drive recall by associating the brand with mood, vibe, and lifestyle moments.

The Challenges

  • Fragrance is non-visual, making it harder to communicate digitally.
  • Needed to stand out in a space dominated by luxury and legacy perfume brands.
  • Limited number of collaborations required maximum output from minimal creators.
  • Creating content that feels premium without looking overly commercial.
  • Translating scent into visual storytelling that connects emotionally.

Campaign Statistics

900K
TOTAL REACH
300K
TOTAL ENGAGEMENT
70k
TOTAL INTERACTION
5
TOTAL COLLABORATIONS

The Result of Working with Us

We focused on quality over quantity, using a select set of creators to deliver visually striking and memorable content.

  • Produced high-aesthetic content designed for strong visual impact.
  • Achieved high engagement with minimal collaborations, proving depth over scale.
  • Built a distinct brand perception around luxury, mood, and sensory appeal.
  • Created content that enhanced recall through visuals, not just messaging.
  • Positioned ROOTED as a modern, design-first fragrance brand.
Fragrance Branding Aesthetic Content Premium Positioning Visual Storytelling High Impact