Top 20 Social Media Influencers in India

In India, there are over 900 million internet users, and social media has become more than just a tool for entertainment; it’s a powerhouse of influence, trends and transformation. In 2025, top social media influencers in India  are rewriting the rules of Internet fame, shaping opinions, driving consumer behaviour and redefining content creation across social media platforms like Instagram, YouTube, and X (formerly Twitter). 

 These leading social media influencers have spread in every sector, from education and fashion to fitness, finance and lifestyle. They have massive followings and have become household names, not just for their popularity, but also for their significant impact. These influencers are not just making reels; they are building movements. 

Whether you are a brand seeking collaboration, or simply someone who appreciates great content. In that case, this list of the top 20 social media influencers in India will tell you where the real digital action is taking place.

Samay Raina 

Samay Raina is a stand-up comedian, social media influencer and chess streamer. After winning 2nd season of Comicstaan, he became an internet sensation in India and a popular internet personality. During COVID-19, he helped popularise chess among Indian youth through online collaborations with grandmasters like Vidit Gujrathi. Samay’s content combines humour, intellect and spontaneity, making him highly engaging for young and urban audiences. 

Followers: 6.7 Million
Platform Focus: YouTube, Instagram, Twitch

Style: Witty, Sarcastic, Interactive and Spontaneous
Unique Impact: Revived chess as a pop-culture phenomenon in India.

Kusha Kapila 

Kusha Kapila is one of the top Indian Instagram influencers and a fashion icon known for her powerful comic sketches and bold characters. She is redefining herself as a diverse social media platform star in India, starting with her iconic “Billi Masi” character, to red carpet moments like Cannes Film Festival and OTT shows and also got featured on magazine covers like Harper’s Bazaar and Cosmopolitan. Kusha also contributed her content for body positivity and women’s empowerment, which makes her the famous voice of Indian Womanhood.

Followers: 4.2 Million
Platform Focus: Instagram, YouTube and Netflix/OTT.

Style: Bold, Fashionable and Satirical.
Unique Impact: Merged fashion with humour with ease and became highly relatable in mainstream media.

Rebel Kid  

Rebel Kid, also known as Apoorva Mukhija, is a sensational storytelling influencer and one of the trending influencers in India. She creates content that captures her everyday emotions, chaos and Gen Z relatable fast-cut videos. Her storytelling topics range from relationships to body positivity, trips and college life. Rebel Kid offers comic relief and emotional resonance, which makes her the most realistic and trending youth voice on the Indian social media platforms.

Followers: 4.4 Million 

Platform Focus: Instagram, YouTube 

Style: Relatable, Quirky and Gen-Z centred

Unique Impact: A leading voice for young Indian women and youth and showcasing modern dilemmas.

Komal Pandey

Komal Pandey is one of  top fashion influencers in India  known for bold, experimental styling and dramatic fashion transitions. She started her journey with PopXO and later established herself as a powerful independent voice in the fashion industry. Komal Pandey is famous for breaking stereotypes of society around traditional beauty and fashion standards. Her cinematic, magazine-like content inspires emerging stylists across the country. 

Followers: 1.9 Million
Platform Focus: Instagram, YouTube
Style: Glamorous, Confident, Edgy and Experimental
Unique Impact: Elevated Indian fashion content to cinematic and global standards.

Dharna Durga 

 Dharna Durga is one of the leading comedy content creators in India. She is known for her over-the-top, raw and hilarious reels that reflect common Indian experiences like friendships, awkward social moments. Dharna’s content features various quirky and relatable characters that she calls the “Dharnaverse.” Her realness and comedic exaggeration give her content a charm that makes her unique and resonates strongly with youth who look for unfiltered humour. Her strong comic timing and relatable delivery have helped her go viral across multiple digital media platforms.

Followers: 1.6 Million
Platform Focus: Instagram, YouTube
Style: Raw, Expressive, Satirical, and Dramatic
Unique Impact:  Make viral comedy content with minimal production and maximum wit. 

Abhishek Malhan 

Abhishek Malhan, widely known as Fukra Insaan, is a top Indian YouTuber and a famous social media influencer. He is famous for his challenge videos, reality show appearances such as Big Boss OTT 2 and more, as he constantly introduces new concepts to keep his content interesting. His energetic content style, relatable personality and connection with fellow influencers make him one of the most followed influencers in India (2025) in the entertainment genre.

Followers: 10.9 Million 

Platform Focus: YouTube, Instagram

Style: Bold, Entertaining, Energetic and Fun 

Unique Impact: Blended YouTube fame with TV popularity to build cross-platform influence.

Karishma 

Karishma is a popular former radio jockey turned content creator known for her short-format comedy videos, fast reels, character-driven skits and comic timing. She effortlessly plays exaggerated and relatable characters and depicts the daily chaos of Indian families and society in a hilarious, emotional and sharp style. She has become a famous Instagram influencer and a trusted face in female-led comedy on social media.

Followers: 6.9 Million 

Platform Focus: Instagram, YouTube
Style: Loud, Dramatic, and Character-based comedy
Unique Impact: Brought Indian family humour to the reel world.

Yuvraj Dua 

Yuvraj Dua is a rising comedy content creator known for his clean humour, observational sketches, exaggerated character reels and sarcastic takes on Indian middle-class life, education and pop culture. He is causing ripples in social media due to his funny, clever, awkward and social quirks. His videos strongly resonate with Gen-Z and college-going audiences across India. Yuvraj’s wit and spontaneity got him noticed by Dharma Production and they asked him to teach Ranveer Singh the talking style of West Delhi for the movie “Rocky Aur Rani Ki Prem Kahaani.”

Followers: 1 Million

Platform Focus: Instagram, YouTube
Style: Clean, Expressive, Satirical, Minimalist and Dry humour
Unique Impact: Brought straight-faced sarcasm to the Indian Instagram comedy scenes. 

Yashraj Mukhate 

Yashraj Mukhate is a famous music producer, composer and social media blogger in India, who went viral for turning viral dialogues and memes into catchy musical remixes. His videos like “Rasode Mein Kaun Tha?” became cultural moments. He continues to remix Indian pop culture for massive digital reach with wit and creativity. This earned him collaborations with multiple celebrities and brands, making him a one-of-a-kind internet icon. He recently started a new venture and unveiled his very first original track, “Rasmalai,” presented under his label, YM Originals.

Followers: 2.2 Million
Platform Focus: YouTube, Instagram
Style: Musical, Meme-inspired and witty
Unique Impact: Turned everyday dialogues and memes into national musical fusion. 

Vir das

 

Vir Das is an internationally honoured and award-winning stand-up comedian, actor and satirist known for his Netflix specials and strong digital presence. While he’s a mainstream figure, his social media content ranges from political satire to travel vlogs and poetic monologues. His content reflects a blend of intellect, emotion, and humour. As an actor, Vir has appeared in popular films like Delhi Belly and Go Goa Gone. Vir Das has performed over 100 stand-up comedy shows, and appeared in 18 films, eight TV shows and six comedy specials.

Followers: 1.5 Million
Platform Focus: Instagram, YouTube, Netflix
Style: Witty, Thoughtful, Global and Funny
Unique Impact: Took Indian stand-up comedy to an international level.

Harshita Gupta 

 Harshita Gupta is a fashion, lifestyle and comedy influencer best known for her expressive reels, glam aesthetics and charming personality. Her content ranges from beauty tutorials to relatable everyday skits around diverse topics like family, relationships, communication, marriage, diet and travel that engage a young, largely female audience. She’s quickly emerging as a Gen Z icon in the beauty space and as a satirical, expressive queen. Recently, Harshita started her venture called Chikankari Hues, where she offers a wide range of affordable ethnic Indian attire.

Followers: 1.6 Million
Platform Focus: Instagram, YouTube
Style: Elegant, Expressive, Trendy and Lifestyle centric
Unique Impact: Redefined girl-next-door fashion with a confident realism in everyday content

Shlok Shrivastav 

Shlok Srivastava, aka Tech Burner, is one of the most popular tech influencers in India, known for making technology both simple and entertaining. In his videos, he reviews gadgets, gives tutorials and even creates skits around tech concepts. His energetic and quirky approach makes tech entertaining for all age groups. Shlok Shrivastav is a conscious creator. He uses Q&A sessions to answer audience queries. He has played a key role in turning tech content into mainstream digital entertainment. In 2022, Shlok Shrivastav was featured in the Forbes 30 Under 30 list for Asia.

Followers: 4.5 Million
Platform Focus: YouTube, Instagram
Style: High-energy, Humorous, Experimental and Playful
Unique Impact: Made tech content fun and highly accessible for all age groups.

Abhinav Chand

Abhinav Chand, widely popular as Faad magician, is a comedy content creator. He is also an  Indian radio personality and social media star who began hosting the evening drive-time show on Radio Mirchi 98.3 FM. As an Influencer, he started with parodies on trending topics and eventually expanded into prank compilations, challenges, mimicry, adventure vlogging and candid vlogs. In 2025, RJ Abhinav won the “Comic Influencer Of The Year – Male” award at InfluencEX Awards 4.0. His popularity is making him collaborate with big brands like Vivo, Tasva Fashion, Warner Bros and Brut.

Followers: 4.2 Million
Platform Focus: Instagram, YouTube
Style: Humorous, Expressive and Trending
Unique Impact: Introduced everyday trends with humour, making relatable comedy content that consistently goes viral.

Ankur Agarwal  

Ankur Agarwal, popularly known as Ankur Agarwal Vines, is a comedy content creator celebrated for his hilarious takes on everyday Indian life. He gained popularity through short skits and relatable character parodies, especially his iconic portrayals of “Indian uncles,” college life, and family quirks. With a perfect blend of satire, mimicry, and spontaneous humour, Ankur’s content resonates strongly with youth and urban audiences. Over time, he has expanded his repertoire to include prank videos, spoof reels, and candid vlogs, earning millions of loyal followers across Instagram and YouTube. His expressive delivery, sharp timing, and ability to turn simple scenarios into laugh-out-loud moments make him one of India’s most loved digital comedians.

Followers: 2.1 Million

Platform Focus: Instagram, YouTube

Style: Relatable, Expressive and Satirical Comedy

Unique Impact: Turned everyday Indian situations into viral comedy through iconic characters and mimicry. 

Aastha Shah 

 Aastha Shah is one of the best fashion, beauty and skin positivity influencers who openly shares her journey with vitiligo. She combines her love for fashion with self-love, confidence and individuality through fashion and beauty content. Her honesty and radiant personality have empowered thousands dealing with confidence and self-image issues. Aastha Shah became the first Indian with vitiligo to walk the red carpet at the 77th Cannes Film Festival in 2024, wearing a green gown by Fouad Sarkis, which made an iconic moment and challenged beauty norms in India and globally.

 Followers: 1.5 Million
Platform Focus: Instagram, YouTube
Style: Empowering, Authentic, Fashion-forward and Inclusive
Unique Impact: Promotes India’s skin positivity and Fashion-Inclusive movement online.

Varenya Borbora

Varenya Verma is a 10-year-old rising kid social media influencer who rose to fame with her calm, confident videos promoting English learning and emotional well-being. She went viral for her “meditation bowl” video, attracting audiences with her fluent English and cultural pride, as she is often seen wearing traditional Assamese attire. Her supportive family manages Varenya’s content. Her recent appearance on The Ranveer Show highlighted her grace, making her a standout as a Gen-Alpha influencer blending education with authenticity.

Followers: 2.1 Million

 Platform Focus: Instagram, YouTube
Style: Calm, Articulate, Culturally rooted and Gen Alpha
Unique Impact: Inspires learning and self-expression in kids.

 Jai Arora 

Jai Arora, popularly known as Techiela. He is one of the top tech influencers in India, known for his simplified complex digital tools, productivity hacks and life improvement tips. Jai helps users understand how to use tech for a better lifestyle, from digital minimalism to tool-based hacks and more. His content is especially popular among digital professionals and students. In 2025, Jai Arora was awarded the Power Tech Creator Award at Air India’s Power Creator Awards, emphasising his influence in digital tech content.  

Followers: 3.5 Million
Platform Focus: Instagram, YouTube
Style: Clean, Organised, Practical, Crisp and Simplified
Unique Impact: Made digital productivity tools accessible and useful to the everyday user.

Anubhav Singh Bassi

Anubhav Singh Bassi is one of India’s top stand-up comedians, best known for his nostalgic and story-based comedy rooted in college and youth culture. He is widely known for his observational humour and being highly relatable. He often performed with no script, making each performance feel authentic.
His comedy format has made India laugh from the bottom of their hearts. He gained massive popularity on both digital platforms and live stages. In March 2025, Bassi shared his desire to write a comedy film for Akshay Kumar, which showed his interest in performing creative collaboration alongside his shows. 

Followers: 3.5 Million
Platform Focus: YouTube, Instagram
Style: Nostalgic, Real, Conversational and Nostalgia
Unique Impact: Turned personal storytelling into a viral comedy format.

Nisman Parpia

Nismat Parpia, widely known as Niswoman, is a rising social media influencers celebrated for her relatable comedy sketches and Gen-Z humour. She initially gained popularity on TikTok before shifting to Instagram and YouTube. Her short, witty videos revolve around dating, friendships, and everyday desi struggles, often delivered with warmth and charm. Niswoman has become a beloved digital entertainer, connecting deeply with young audiences with her signature style of “Haa wahi relatable ladki”. Her community, “Niswomaniya Ki Duniya,” has over 39,000 members, showcasing deep audience engagement.

Followers: 1.5 Million
Platform Focus: Instagram
Style: Relatable, Witty, Expressive with a Gen-Z twist. 

Unique Impact: Turns everyday desi struggles into feel-good comedy, deeply resonating with young audiences.

Sharan Hegde 

Sharan Hegde is a leading personal finance social media influencers in India and an ex-consultant who simplifies money management for millennials and Gen Z. His short, entertaining skits simplify understanding of investments, credit, loans and budgeting, helping the audience make smarter financial decisions in their life. Sharan has made personal finance genuinely fun to learn with humour and clarity. In 2024, Sharan Hegde became the First South Asian finance creator to walk the red carpet at the Cannes Film Festival. He was the first Indian influencer to launch an NFT in 2021.

Followers: 2.8 Million
Platform Focus: Instagram, YouTube
Style: Informative, Witty and Easy-to-digest
Unique Impact: Made finance friendly and viral with skits that break complex topics down.

Conclusion 

The 2025 top 20 social media influencers in India are more than just internet sensations; they are cultural change makers who shape opinions, challenge norms and drive digital innovation. Each of these content creator brings a unique voice through their talent in diverse fields, from comedy to tech, that resonates with millions.

While entertaining, these top social media influencers are educating, empowering, influencing and bringing real change. From Rebel Kid’s Gen Z storytelling, Sharan Hegde’s viral finance tips, and Kusha Kapila’s satirical feminism, these influencers are refining how India connects, learns and expresses itself online.

Their reach extends beyond screens into mainstream media, brand collaborations and youth culture, making them powerful partners for marketers and becoming inspiring role models for the social media audience. As India’s digital platform grows, these 20 best social media influencer sof India represent the heartbeat of the creator economy, proving that with authenticity, creativity and purpose. Their content sparks communities, trends and even movements. They are the leading faces of modern India, taking charge of the future of influence.