Influencer Case Study

100+ Creators, One Facewash Trend — VYOM Hits 750K Reach!

VYOM transformed a daily skincare essential into a trending conversation—leveraging relatable lifestyle and beauty creators to drive visibility, engagement, and strong product recall.

Objective of the Campaign

  • Position VYOM Facewash as a go-to everyday skincare essential.
  • Drive awareness through relatable lifestyle and beauty-driven content.
  • Highlight product benefits via daily routines and quick demos.
  • Build strong recall and familiarity among digital-first audiences.

The Challenges

  • Highly competitive category with numerous brands dominating attention.
  • Needed to make a simple product feel differentiated and memorable.
  • Low initial awareness and limited organic conversations around the brand.
  • Audience fatigue from repetitive, over-promotional skincare ads.

Campaign Statistics

750K
Total Reach
135K
Total Engagement
20K
Total Interaction
116
Total Collaborations

The Result of Working with Us

We executed a creator-first strategy focused on relatability and high-frequency content to spark momentum.

  • Activated 100+ lifestyle & beauty creators to amplify relevance.
  • Generated high-volume, snackable content optimized for engagement.
  • Achieved 135K+ engagements, turning visibility into active interaction.
  • Positioned VYOM as a trusted, everyday choice through routine-based storytelling.
Facewash Campaign 100+ Creators Lifestyle Content High Engagement Daily Skincare