What Are Nano-Influencers and How They Can Boost Your Marketing

August 18, 2025

by Shivangi Chopra with No Comment Influencer Marketing

What Are Nano-Influencers and How They Can Boost Your Marketing

When most people hear influencer marketing, they picture big names such as celebrities, social media stars with millions of followers, glamorous lifestyles and massive sponsorship deals. But here’s the thing: for many brands, those huge influencers are not only expensive, but often less effective than you might think.

Why? Because audiences are getting smarter. They can tell when something’s just an ad. So they are craving for real opinions, authentic voices and relatable personalities, not another polished, scripted commercial.

This is where nano-influencers come into play. Unlike high-profile influencers, they are everyday individuals who have cultivated a modest yet highly engaged audience online. In today’s fast-paced digital marketing landscape, these nano-influencers are emerging as true game-changers, driving authentic connections and delivering remarkable results for brands.

House of Ceasip will walk you through the nano-influencers’ meaning, why they work so well, how to create an effective nano-influencer marketing strategy, the benefits, how to find and choose them, and how to design your nano-influencer campaigns that deliver real results.

What are Nano-Influencers?

You must be curious, what exactly is a nano-influencer? A nano-influencer is a social media content creator with approximately 1,000 to 10,000 followers. But here’s the twist, which makes them stand out, is that their audiences are often far more loyal, engaged and trusting than those of big influencers.

Think of them as your go-to friend who always has the best restaurant recommendations, beauty hacks, or workout tips. They aren’t celebrities; they are relatable, approachable and “one of us”.This relatability is their superpower.

Examples of Nano-Influencers:

A home baker posting dessert recipes on Instagram and sharing honest reviews of baking tools, a local yoga teacher making quick workout reels on Instagram or a college student documenting budget-friendly skincare routines on YouTube.

Why Nano Influencers’ Smaller Audience Works in Their Favour:

Stronger trust factor – Their followers see them as peers, not paid promoters.

More meaningful interactions – Nano influencers reply to DMs, respond to comments, and build real connections.

Less algorithm fatigue – Their followers don’t feel bombarded with ads.

Why Nano-Influencers Marketing Works Better Than You Think

In the marketing world, the Nano influencer approach is often referred to as nano marketing. It’s based on the idea that smaller, niche-focused influencers can have more influence than larger ones because influence is about connection, not numbers.

Reasons Nano-Influencer Marketing is So Powerful:

1. Authenticity Wins Over Reach
Nano-influencers aren’t just promoting products; they are sharing experiences. Their audience trusts their word because it’s not drowned in high-budget or overly curated campaigns.

2. Cost-Effective Campaigns
Partnering with 10 nano-influencers often costs less than hiring a single big influencer, yet delivers higher engagement and better conversions.

3. Higher Engagement Rates
Studies show nano-influencers can get engagement rates between 5% to 10%, compared to macro and micro influencers who often get 1 to 2% engagement.

4. Niche Community Targeting
Whether it’s vegan cooking, gaming, local fashion, or pet care, nano-influencers usually focus on specific niches, which works perfectly for reaching a highly targeted audience.

5. Long-Term Relationships
Nano influencers are more open to working repeatedly with brands they love, building stronger brand association over time.

Nano-Influencers Benefits for Your Brand

If you are still wondering why nano influencers are worth your attention. So here are the ultimate nano-influencer benefits that you might be looking to grow your brand:

1. Stronger Trust and Credibility
The audience believes nano-influencers more because they seem like genuine people recommending products they actually use.

2. Ideal for Local Businesses
If you are a local business, such as a boutique clothing store in Jaipur? A cafe in Bengaluru? Partnering with local nano-influencers will give you direct access to customers in your area instantly.

3. Budget-Friendly Yet High ROI
Nano influencers often collaborate for smaller fees or even in exchange for free products/services, making them perfect for startups and small businesses.

4. Flexibility in Content Creation
Nano-influencers tend to be more flexible, creative and willing to experiment with different content formats. This adaptability allows brands to craft authentic stories that truly resonate with their audience.

5. Better Conversion Potential

Smaller audiences and higher trust result in better chances of actual sales, not just likes. Nano recommendations feel more genuine, driving followers to take real action.

Local Nano-Influencers: Secret Weapon For Local Businesses

Local nano-influencers are those whose audience is concentrated in a specific region, city, or community. They are incredibly powerful for hyper-local campaigns. By partnering with them, brands can get into highly targeted markets, build authentic community connections and create campaigns that feel more personal and relatable. This localised influence often translates into stronger trust, higher engagement and better conversion rates for businesses catering to specific areas.

Example:
If you own a pizzeria in Pune, working with a Mumbai-based influencer with 1M followers won’t help much. But a Pune-based food blogger with 5,000 loyal local followers can bring real customers from within your area.

Where to find the local nano influencers:

You find them on social media through local event coverage hashtags (#DelhiEvents, #ChennaiFoodies).

Instagram location tags in your city.

Community-based Facebook groups and more.

How to Build a Nano-Influencer Marketing Strategy

A nano-influencer marketing strategy isn’t just about sending free products and hoping for posts. It’s about relationship-building, careful targeting and thoughtful planning. Brands should identify the right nano-influencers whose values align with their niche, create authentic collaborations and focus on long-term partnerships rather than one-off campaigns. With their high engagement rates, cost-effectiveness and localised reach, nano-influencers can help businesses drive brand awareness, build trust and generate real conversions when leveraged strategically.

Step-by-Step Guide to Building a Nano Influencer Marketing Strategy:

Set Clear Goals
Define what you want to achieve, such as brand awareness, audience engagement, lead generation, or sales. Having clear objectives helps your brand measure success effectively.

Identify Your Target Audience
Make sure the influencer’s audience aligns with your ideal customer profile. The more precise the match, the higher the chances of meaningful conversions.

Shortlist Relevant Influencers
Look beyond follower counts. Prioritise influencers with strong engagement rates, niche relevance, and values that align with your brand identity.

Engage Before Pitching
Before reaching out, build genuine connections by liking, commenting and sharing their posts. This shows authenticity and increases the chances of a positive response.

Offer Value
Instead of asking for a favour, provide something worthwhile in return, whether it’s exclusive product access, monetary compensation, or long-term collaborations.

Track and Measure
Use analytics tools to monitor clicks, conversions, engagement rates and ROIs. Regular tracking ensures you can optimise campaigns for better results.

How to Find Nano-Influencer Creators

Finding the right nano-influencer creators is the first step to building a successful campaign. These creators may have smaller followings, but their audiences are highly engaged, loyal and trust their recommendations. To maximise impact, brands need to look beyond vanity metrics and focus on relevance, authenticity and connection. From social media searches to influencer discovery tools, there are several smart ways to identify creators who align perfectly with your brand values and target audience.

Finding nano-influencer creators is easier than it sounds:

Hashtag Search: Combine your niche and location ( Example: #DelhiBlogger, #VeganMumbai).

Influencer Platforms: Tools like Heepsy, HypeAuditor, and AspireIQ allow you to filter influencers by size, engagement and location.

Check Your Followers: Sometimes, your customers are already mini-influencers.

Local Events and Meetups: Networking in person can lead to stronger partnerships.

Choosing Nano-Influencers That Actually Deliver

Picking the right nano-influencers isn’t about chasing big numbers; it’s about finding authentic creators who can boost brand awareness, drive engagement and increase conversions. Here’s what to evaluate before partnering:

Engagement Quality: Look beyond likes. Check for authentic engagement, meaningful conversations, and real audience interaction. High-quality engagement leads to stronger brand trust.

Follower Authenticity: Use influencer marketing tools like HypeAuditor, Modash, or inBeat to detect fake followers and ensure their audience is genuine.

Content Alignment: Their content style, niche and storytelling should match your brand values and target audience. Relevance is key to creating impactful influencer marketing campaigns.

Past Partnerships: Review their history of brand collaborations. Too many sponsored posts may reduce authenticity, while selective, genuine partnerships enhance credibility and ROI.

Consistency: Active influencers who post regularly across Instagram and YouTube maintain stronger audience engagement and better campaign visibility.

Audience Demographics: Ensure the influencer’s followers align with your ideal customer profile, considering location, age group, gender, and interests.

Creative Approach: Nano-influencers who use varied content formats (reels, unboxings, reviews, tutorials) can increase reach and conversion potential.

Reputation and Trust: Check how their community perceives them. Influencers with positive brand reputation and audience trust create more effective partnerships.

The best nano-influencers act like brand advocates. Collaborating with creators who genuinely love your product strengthens authentic storytelling and maximises influencer marketing ROI.

Real-World Nano-Influencer Campaign Examples

MAC Cosmetics regularly reposts content from nano-influencers and real reviews from everyday users build community and authenticity.

Dot & Key work with House of Creasip and do 1,500 barter every month and connect with nano and micro influencers. Through this, it increases brand awareness, connects with everyday people and creates relationships with influencers.

Conclusion

Nano-influencers are changing the face of digital marketing by proving that influence isn’t just about numbers, but it’s about trust, relatability and genuine engagement. Their smaller but highly loyal communities create space for authentic conversations that big names often can’t achieve. For brands, this means an opportunity to connect with audiences in ways that feel personal, credible, and impactful.

By using nano-influencer marketing, partnering with local nano-influencers and designing smart nano-influencer campaigns, businesses or brands can see higher ROI without overspending. The secret lies in carefully choosing nano-influencers who align with your brand values and telling stories that resonate with your audience.

This is exactly where House of Creasip comes in. With expertise in finding the right influencers, building creative strategies and managing end-to-end campaigns, we help brands unlock the true power of nano marketing.

Sometimes, the smallest voices create the biggest impact. Let’s amplify them together with House of Creasip.

Top 30 Instagram Models in India and Worldwide (2025)

August 16, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Top 30 Instagram Models in India and Worldwide (2025)

Today, Instagram has evolved into far more than a photo-sharing social media platform. Now it’s the world’s most glamorous digital runway. Every scroll reveals stunning faces, bold personalities and trendsetters who are shaping how we see fashion, beauty and lifestyle. Out of millions of creators and influencers, only a few stand out as the hottest Instagram models, not just because of their photos but because of the story, brand and audience they’ve built.

In 2025, the world of Instagram models is more vibrant than ever, with fresh talent breaking through and established names reaching new heights. From high-fashion models walking in big brand campaigns around the world to influencers showcasing style goals we can all aspire to, these 30 models know how to turn one post into a movement!

Today, House of Creasip presents the top 30 Instagram models of 2025, featuring the most successful models from India and around the world. These 30 models are redefining influence, setting trends and proving that the social media feed isn’t just for likes; today in 2025, it is also for making history.

1. Kendall Jenner

Kendall Jenner is one of the world’s highest-paid supermodels. She is known for her striking runway presence, high-fashion campaigns and influence in the modelling industry. She has worked with top luxury brands and continues to dominate fashion weeks globally.

Country: United States
Instagram: @kendalljenner
Followers: 286 Million
Brands Collaboration: Estée Lauder, Calvin Klein, Fendi, Versace, Givenchy, Michael Kors,Jacquemus and Proenza Schouler
Fashion Shows She Performed in: Kendall Jenner walked for Balmain, Versace, Marc Jacobs, Dior, Chanel and Victoria’s Secret Fashion Show.

2. Bella Hadid

Bella Hadid is an internationally recognised supermodel known for her bold runway looks, editorial shoots and high-fashion campaigns. She is recognised for her unique style and strong social media influence. Due to her great aura and style, she has become a favourite model for luxury brands worldwide.

Country: United States
Instagram: @bellahadid
Followers: 61.1 Million
Brands Collaboration: Dior Beauty, Bulgari, Versace, Michael Kors, Balmain, Fendi, Calvin Klein, Nike
Fashion Shows She Performed in: Bella Hadid walked for Chanel, Versace, Fendi, Tom Ford, Off-White and Victoria’s Secret Fashion Show.

3. Gigi Hadid

Gigi Hadid is a globally renowned supermodel celebrated for her versatile runway style, editorial covers, and collaborations with top fashion houses. With her strong social media presence and trendsetting influence, she remains a leading face in the fashion industry.

Country: United States
Instagram: @gigihadid
Followers: 76.4 Million
Brands Collaboration: Tommy Hilfiger, Maybelline, Versace, Prada, Valentino, Moschino, Fendi, Reebok
Fashion Shows She Performed in: Gigi Hadid walked for Chanel, Versace, Tommy Hilfiger, Marc Jacobs, and the Victoria’s Secret Fashion Show.

4. Francisco Lachowski

Francisco Lachowski is a Brazilian male supermodel known for his charismatic presence, sharp features, and high-profile fashion campaigns. He has worked with leading international brands and graced the runways of major fashion weeks.

Country: Brazil
Instagram: @chico_lachowski
Followers: 3.6 Million
Brands Collaboration: Hugo Boss, Versace, Armani, Balmain, Tommy Hilfiger, DSquared², Dior Homme
Fashion Shows He Performed in: Francisco Lachowski walked for Versace, Dolce & Gabbana, Gucci, Dior Homme and Balmain.

5. Ollie Muhl

Ollie Muhl is a talented international fashion model and one of the top Instagram models known for his sharp features, confident runway walk and captivating editorial presence. Through his impressive collaborations and high-profile appearances, Ollie has quickly made a name for himself in the modelling industry.

Country: Germany
Instagram: @olivermuhl
Followers: 2.5 Million
Brand Collaborations: Hugo Boss, Prada, Dior, Versace, Zara
Fashion Shows He Performed in: Ollie Muhl walked for Paris Fashion Week and Milan Fashion Week.

6. Bach Buquen

Bach Buquen is a striking fashion model and one of the hottest Instagram models. He is celebrated for his unique look, charismatic runway presence and versatility in editorial shoots. Bach is known for pushing style boundaries; due to this, he has become a famous name in luxury fashion campaigns.

Country: France
Instagram: @bachbuquen
Followers: 4.7 Million
Brand Collaborations: Gucci, Louis Vuitton, Balenciaga, Alexander McQueen
Fashion Shows He Performed in: Bach Buquen walked in Paris Fashion Week and New York Fashion Week.

7. Urvashi Rautela

Urvashi Rautela is a popular Indian actress, model and beauty queen known for her stunning looks, flawless style and captivating red-carpet appearances. Urvashi has a successful career in Bollywood and the global fashion industry. Her elegance and confidence have made her a favourite of luxury brands and top designers.

Country: India
Instagram: @urvashirautela
Followers: 71 Million
Brand Collaborations: Versace, MAC Cosmetics, Forever 21, Michael Cinco
Fashion Shows She Performed in: Urvashi Rautela walked for Lakmé Fashion Week and Dubai Fashion League.

8. Manushi Chhillar

Manushi Chhillar is an Indian actress, model and beauty queen who won Miss World 2017 and brought the crown home after 17 years. She is known for her graceful style, natural charm and impactful public presence. Her elegance makes her a top choice for luxury campaigns and runway shows.

Country: India
Instagram: @manushi_chhillar
Followers: 6.5 Million
Brand Collaborations: Dior, Estée Lauder, Adidas, Malabar Gold & Diamonds
Fashion Shows She Performed in: Manushi Chillar walked for Lakmé Fashion Week and Paris Haute Couture Week.

9. Addison Rae

Addison Rae is an American influencer, actress and singer who rose to fame through her vibrant personality and trend-setting style on TikTok.She has expanded her career in acting, music and high-fashion collaborations, becoming a global pop culture icon. Her chic yet playful style resonates with millions worldwide.

Country: United States
Instagram: @addisonraee
Followers: 34.1 Million
Brand Collaborations: Adidas, Pandora, American Eagle, Vital Proteins
Fashion Shows She Performed in: Addison Rae was featured at Paris Fashion Week and Milan Fashion Week.

10. Avneet Kaur

Avneet Kaur is an Indian actress, dancer and Indian Instagram model known for her versatile performances, chic style and trend-setting fashion choices. Avneet has a massive digital following, which made her a youth icon. She collaborates with top brands and graces prestigious fashion events.

Country: India
Instagram: @avneetkaur_13
Followers: 31.6 Million
Brand Collaborations: Nykaa, Lakmé, Maybelline, Daniel Wellington
Fashion Shows She Performed in: Avneet Kaur walked for Lakmé Fashion Week and FDCI India Couture Week.

11. Alex Consani

Alex Consani is an American fashion model celebrated for her striking features, bold runway presence, and fearless approach to style. She has quickly become a favourite in high fashion, representing inclusivity and individuality on global runways. She is known for her edgy yet elegant looks.

Country: United States
Instagram: @alexconsani
Followers: 3.5 Million
Brand Collaborations: Valentino, Balenciaga, Mugler, Versace
Fashion Shows He Performed in: Alex Consani walked for Paris Fashion Week and Milan Fashion Week.

12. Cara Delevingne

Cara Delevingne is a British supermodel, actress and one of the top Instagram models. She is known for her bold eyebrows, captivating runway presence and versatile talent. Cara has worked with the world’s biggest brands while championing individuality and self-expression. Her magnetic personality makes her a true trendsetter in the global fashion industry.

Country: United Kingdom
Instagram: @caradelevingne
Followers: 40.2 Million
Brand Collaborations: Chanel, Burberry, Dior, Puma
Fashion Shows She Performed in: Cara Delevingne walked for Paris Fashion Week and Milan Fashion Week.

13. Neha Malik

Neha Malik is an Instagram model in India and an actress known for her stunning looks, bold fashion choices and engaging social media presence. She has appeared in music videos, brand campaigns and runway shows, building a strong fan base with her glamorous style and confident persona.

Country: India
Instagram: @nehamalik335
Followers: 3.9 Million
Brand Collaborations: Fashion Nova, Shein, Daniel Wellington, Lakmé
Fashion Shows She Performed in: Neha Malik walked for Lakmé Fashion Week and various Indian bridal fashion shows.

14. Jannat Zubair Rahmani

Jannat Zubair Rahmani is an Indian Instagram model and actress. She is admired for her charming personality, versatile performances and trend-setting style. She is everywhere from television to music videos, fashion shows and influencer collaborations, and she continues to inspire millions with her glamorous looks and engaging content.

Country: India
Instagram: @jannatzubair29
Followers: 50.1 Million
Brand Collaborations: Myntra, Nykaa, Daniel Wellington, Urbanic
Fashion Shows She Performed in: Jannat Zubair walked for Lakmé Fashion Week and various youth-focused fashion events.

15. Esha Gupta

Esha Gupta is an Indian actress and Instagram model. She is known for her personality, versatile performances and trend-setting style. Her model journey began as Miss India International 2007; she has since walked major fashion weeks and worked with top brands. With her massive Instagram following, she inspires millions through films and fashion.

Country: India
Instagram: @egupta
Followers: 18.7 Million
Brand Collaborations: Lakmé, Garnier, Hazoorilal Legacy, L’Oréal Paris
Fashion Shows She Performed in: Esha Gupta has walked for Lakmé Fashion Week, India Couture Week, and multiple designer showcases by Manish Malhotra and JJ Valaya.

16. Hailey Bieber

Hailey Bieber is an American supermodel, a top Instagram model in America and an entrepreneur. She is celebrated for her effortless style, flawless beauty and influence in the global fashion scene. As the founder of Rhode Skin, she blends her modelling career with a thriving beauty empire, making her one of the most sought-after faces in the industry.

Country: United States
Instagram: @haileybieber
Followers: 55.4 Million
Brand Collaborations: Versace, Saint Laurent, Levi’s, Tiffany & Co., Rhode Skin
Fashion Shows She Performed in: Hailey Bieber walked for brands like Tommy Hilfiger, Off-White and Dolce & Gabbana and Paris Fashion Week.

17. Ruhi Singh

Ruhi Singh is an actress and Instagram model in India. She is admired for her personality, versatile performances, and trend-setting style. She began her career as a model, representing India at Miss Universal Peace and Humanity 2014, and has since become a digital star. With glamorous shoots, lifestyle content, and brand collaborations, she keeps her 3.1 million followers engaged and inspired.

Country: India
Instagram: @ruhisingh12
Followers: 3.1 Million
Brand Collaborations: Maybelline, Amazon Fashion, Daniel Wellington, Myntra
Fashion Shows She Performed in: Ruhi Singh walked for Lakmé Fashion Week and Amazon India Fashion Week.

18. Caroline Daur

Caroline Daur is a renowned German fashion blogger, Instagram model and entrepreneur. She is famous for her chic street style, luxury brand collaborations and presence at global fashion weeks. As the founder of the fitness platform Daurpower, she blends fashion, fitness and lifestyle, inspiring millions worldwide.

Country: Germany
Instagram: @carodaur
Followers: 4.6 Million
Brand Collaborations: Fendi, Dior, Valentino, Cartier
Fashion Shows She Performed in: Caroline Daur walked for Paris, Milan and New York Fashion Week.

19. Heidi Klum

Heidi Klum is a legendary German supermodel, television personality, businesswoman and also one of the top Instagram models in Germany. She is known for her timeless beauty, charismatic presence and decades-long influence in the fashion industry. As the host and producer of Germany’s Next Top Model and Project Runway, she has inspired countless aspiring models worldwide.

Country: Germany
Instagram: @heidiklum
Followers: 12.5 Million
Brand Collaborations: Victoria’s Secret, Intimissimi, Barbie, Swarovski
Fashion Shows She Performed in: Heidi Klum walked for Victoria’s Secret Fashion Show.

20. Reem Khabbazeh

Reem Khabbazeh is a prominent Emirati beauty guru, luxury lifestyle influencer and entrepreneur. As the founder of Laloge, a multi-concept brand featuring a beauty lounge, café and events. She captivates audiences with her refined travel content, fashion-forward aesthetics and dynamic digital storytelling. Reem is recognised as the “Queen of Selfies.” She has earned fans across the Middle East.

Country: United Arab Emirates
Instagram: @reemabousamra
Followers: 6.7 Million
Brand Collaborations: Laloge Cafe
Fashion Shows She Performed in: Reem Khabbazeh attended the Cannes Film Festival (2019, 2022, 2024).

21. Noor Stars

Noor Stars (Noor Naim) is an Iraqi-American Instagram model and YouTube sensation. She is known for her relatable lifestyle vlogs, fashion-forward beauty content and uplifting digital storytelling. As a leading Arab YouTuber, she commands a global audience with her authenticity, confidence and cultural resonance. From entrepreneurial ventures to brand ambassadorships, her influence is diverse from beauty to fashion and lifestyle.

Country: Iraq / United States, Dubai-based Arab-American
Instagram: @noorstars
Followers: 17.7 Million
Brand Collaborations: Aldo, M·A·C Cosmetics, L’Oréal, Benefit Cosmetics, KitKat, Pantene, NYX
Fashion Shows She Performed in: Noor Stars walked as the showstopper for Splash Fashion and fronted Aldo’s 2023 Ramadan campaign.

22. Irina Shayk

Irina Shayk is a popular Russian supermodel and cultural icon. She is known for her groundbreaking Sports Illustrated debut and signature runway presence. With over a decade dominating high fashion, she embodies effortless elegance, editorial gravitas and global influence in luxury branding.

Country: Russia
Instagram: @irinashayk
Followers: 23.8 Million
Brand Collaborations: Intimissimi, L’Oréal Paris, Anine Bing Classics, Furla, Swarovski.
Fashion Shows She Performed in: Irina Shayk walked for Givenchy, Marc Jacobs, Versace, Chanel, Bottega Veneta, Isabel Marant, Dolce & Gabbana, Blumarine, Ferrari, Dsquared2 at Milan & Paris Fashion Weeks and Victoria’s Secret Fashion Show.

23. Kari

Kari (Karine Petrosyan), known on social media as Kari Kari, is an Armenian Instagram model, influencer and digital lifestyle creator based in Dubai. She seamlessly blends motherhood with global modelling and inspiring lifestyle content, earning her a devoted following across fashion and beauty circles. Her authentic voice, chic style and dynamic storytelling make her a standout digital trendsetter.

Country: Armenia
Instagram: @kari____kari
Followers: 3.7 Million
Brand Collaborations: MAC Cosmetics, Wella, Evian, Kilian, La Roche-Posay, Noon, Samsung Flip, Waldorf DIFC.
Fashion Shows She Performed in: Kari Petrosyan walked for Paris, Milan, London, and New York Fashion Weeks.

24. Nikita Bhamidipati

Nikita Bhamidipati (also known as Nikki) is an Indian Instagram model and television personality who gained widespread recognition through popular MTV reality shows. She started her modelling career in Mumbai at just 16 years of age. She pairs her fashion sense and media presence with a passion for social causes, making her a unique voice among Gen-Z influencers.

Country: India
Instagram: @nikitabhamidipati
Followers: 813k
Brand Collaborations: Urbanic, Flipkart and Trends
Fashion Shows She Performed in: Nikita Bhamidipati debuted at Mumbai-based fashion shows, appeared in MTV’s Ace of Space 2 show (2019), MTV Splitsvilla X3 (2021) and Temptation Island India (2023).

25. Olga Buzova

Olga Buzova is a popular Russian singer, TV personality and Instagram model. She is known for her glamorous style and trendsetting looks. She has gained massive popularity on social media for her bold outfits, luxury lifestyle and fashion-forward content. Olga is also a style icon, collaborating with top brands and gracing prestigious fashion events.

Country: Russia
Instagram: @buzova86
Followers: 24.5 Million
Brands Collaboration: Head & Shoulder and C&C Milano
Fashion Shows She Performed in: Olga Buzova walked for Moscow Fashion Week.

26. Hyunji Shin

Hyunji Shin is a South Korean fashion model and one of the top Instagram models. She gained fame after winning the fourth season of Korea’s Next Top Model. Hyunji is represented by IMG Models globally and Ghost Agency in Seoul. She has established herself as a prominent figure in the international fashion industry.

Country: South Korea
Instagram: @iamhyunjishin
Followers: 325k
Brands Collaboration: Chanel, Prada, DKNY, Burberry and Rodarte.
Fashion Shows She Performed in: Hyunji Shin walked for Chanel, Prada, Jacquemus and Miu Miu.

27. Irene Kim

Irene Kim, also known on social media as Ireneisgood. She is a Korean-American fashion model and popular Instagram model in Korea, and an entrepreneur. She gained prominence through her vibrant street style and has since become a notable figure in the fashion industry.

Country: United States / South Korea
Instagram: @ireneisgood
Followers: 2.8 Million
Brands Collaboration: Chanel, Prada, DKNY, Burberry and Rodarte
Fashion Shows She Performed in: Irene Kim has walked for Chanel, Prada, Jacquemus, and Miu Miu.

28. Kōki

Kōki is a Japanese Instagram model, actress and singer who gained fame after debuting in 2018. She is recognised for her distinctive style and has become a notable figure in the fashion industry. In addition to her modelling career, Kōki has ventured into acting and music, showcasing her versatility.

Country: Japan
Instagram: @koki
Followers: 3.5 Million
Brands Collaboration: Bulgari, Coach, A Bathing Ape and Otsuka Pharmaceutical.
Fashion Shows She Performed in: Koki has walked for Valentino and Bulgari Aurora Awards and featured in major fashion magazines like Numéro Tokyo and Grazia China.

29. Kari

Kari is a trendsetting Russian content creator, TikTok star, and rising female Instagram model in Russia. She is known for her vibrant style, creative videos and engaging online presence. She has built a loyal fanbase with her unique mix of fashion, lifestyle and beauty content, captivating audiences with her playful yet chic aesthetic.

Country: Russia
Instagram: @k.hism
Followers: 277k
Brands Collaboration: Nume. brand and Tuliponero
Fashion Shows She Performed in: Kari was a featured model at local fashion presentations and trend showcases across Russia.

30. Gendai

Gendai is a rising Japanese Instagram male model making waves in the fashion industry with his modern and versatile style. He is known for his striking looks and strong Instagram presence. He represents the latest trends in Japanese fashion.

Country: Japan
Instagram: @ge__n__da_1_
Followers: 32.7k
Brands Collaboration: Gucci, Louis Vuitton and Kenzo
Fashion Shows She Performed in: Gendai walked for Tokyo Fashion Week, Valentino, Marni and Louis Vuitton.

Conclusion

From supermodels dominating international runways to rising stars influencing millions online, the world of Instagram models in 2025 is more vibrant than ever. This list of the 30 hottest Instagram models celebrates not just beauty but also talent, influence and the power of storytelling. Whether it’s Kendall Jenner and Gigi Hadid setting global standards or the successful models in India like Urvashi Rautela, Manushi Chhillar, Avneet Kaur and Jannat Zubair proving their impact, each name represents the evolution of modern fashion.

With the highest number of followers on Instagram in 2025, collaborations with luxury brands, and appearances at the biggest fashion weeks, these creators are far beyond influencers; they are the new-age fashion icons. From famous female models to promising male faces, to handsome male models’ names to Indian beautiful female models’ names, every one of these 30 Instagram models inspires audiences and brands alike.

Many of these 30 models are among the highest-paid in India and worldwide, demonstrating how digital fame can translate into real-world success. Together, these top Instagram models and best models in India and worldwide are redefining glamour, influence, and global style, making them truly unforgettable. Connect with House of Creasip if you are an aspiring Instagram model and collaborate with brands. With us, discover more inspiring journeys of fashion icons, creativity and become the next generation of trendsetters

Top 10 YouTubers in India (2025)

August 6, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Top 10 YouTubers in India (2025)

YouTube is more than just a platform; it’s a career, a culture and a global phenomenon. Today, YouTube in India is nothing short of a revolution. The days are gone when YouTube was only about uploading random clips.

Today, it serves as the starting point for digital careers and creator-driven success. From small-town dreamers to metropolitan leaders, Indian YouTubers are not only creating content but also shaping the future. They are rewriting the rules of fame, influence and entrepreneurship.

Whether it’s a gamer streaming live to millions, a tech expert talking about the latest gadgets, or a lifestyle vlogger taking you on a virtual tour of their life. All these types of YouTubers are storytellers, entertainers, educators, and business minds rolled into one. They are redefining what it means to be a celebrity in the digital era of 2025, and they are doing it on their terms.

These top 10 Indian YouTubers in India (2025) have millions of loyal subscribers, record-shattering views and collaborations with global brands. They are setting trends, driving conversations, and inspiring the next generation of creators. Their content stretches from comedy and tech to beauty, fitness, gaming, finance, and beyond, which is making YouTube India’s most influential media powerhouse today.

Let’s discover the world of YouTubers who have turned passion into power. We, House of Creasip, India’s top influencer marketing agency , have curated this list of Top 10 YouTubers in India (2025), featuring the most-subscribed creators, top gamers, lifestyle influencers, daily vloggers, and tech experts who are dominating the digital space.

1. Ajey Nagar (CarryMinati)

Ajey Nagar is the roasting king of India. He is a YouTube sensation known for his fiery rants, comic timing, roasting and desi swag. Ajey Nagar started as a YouTuber in 2015 and quickly rose to the top with content that blends humour, relatability, and an unapologetic attitude. In 2025, Carry has one of the most subscribed YouTube channels in India.

Subscribers: 45.1 Million

Viral Video: YouTube vs TikTok – The End (over 370 Million views)

Audience Base: Gen Z, Millennials and Roast content lovers

Signature Content: Savage roast videos, reaction content, diss tracks, and gaming streams.

2. Ajju Bhai (Total Gaming)

Ajju Bhai is one of the most popular and top gaming YouTubers in India. He is known for his entertaining commentary and impressive Free Fire gameplay. Even though he kept his identity hidden for years, Ajju Bhai has built a massive fan base. His relatable gaming content and consistent uploads have made him a famous name in Indian mobile gaming content.

Subscribers: 44.8 Million

Viral Video: EASY 999 IQ MOMENT [SOLO VS SQUAD] (over 81 Million views)

Audience Base: Mobile gamers, Free Fire fans and Hindi-speaking youth

Signature Content: Free Fire gameplay, custom room battles, live streams, and challenge videos with high-energy narration.

3. Ashish Chanchlani (Ashish Chanchlani Vines)

YouTubers Ashish Chanchlani (Ashish Chanchlani Vines)

Ashish Chanchlani is one of the most loved and famous YouTubers in India, known for his hilarious, high-energy comedy sketches. His relatable content, often based on everyday Indian life, has earned him a large fan following. He blends silly humour with social commentary, making him a favourite YouTuber across all age groups.

Subscribers: 30.7 Million

Viral Video: Exams Ka Mausam (over 80 Million views)

Audience Base: Teenagers, College students and Young adults

Signature Content: Comedy skits, Bollywood parodies and relatable family dramas with exaggerated humour.

4. Sourav Joshi (Sourav Joshi Vlogs)

YouTubers Sourav Joshi (Sourav Joshi Vlogs)

Sourav Joshi is one of the top daily vlogging YouTubers in India. He is known for capturing everyday moments of his life with an emotional and relatable touch. His YouTube journey skyrocketed during lockdown in 2020 with his family-centric content and relatable storytelling. Due to his humble personality, he has become a famous and the best YouTuber in India among daily vlog lovers.

Subscribers: 34.8 Million

Viral Video: Kunali and Piyush K Hath Baandh Diye (over 20 Million views)

Audience Base: Gen Z, Families and Small-town people

Signature Content: Heartfelt family vlogs, brother bonding, daily routines, and emotional surprises.

5. Nikhil Sharma (Mumbiker Nikhil)

Nikhil Sharma is one of the most popular moto-vloggers and lifestyle YouTubers in India. He rose to fame in 2016 when he travelled from Kashmir to Kanyakumari. Later, He started diversifying his content to lifestyle, featuring his wife and daughter. His storytelling, cinematic shots and relatable lifestyle vlogs have built a loyal digital fanbase.

Subscribers: 4.01 Million

Viral Video: K2K – Kashmir to Kanyakumari Bike Trip Series

Audience Base: Youth, Travel enthusiasts, Biking community, Lifestyle viewers

Signature Content: Moto-vlogs, daily lifestyle vlogs, international travel diaries and unfiltered storytelling.

6. Gaurav Taneja (Flying Beast)

Gaurav Taneja is one of the most versatile YouTubers in India. He is known for his engaging vlogs that blend fitness, aviation and his family life. As a professional pilot, bodybuilder, and IIT alumnus, he brings intellect, emotion, and entertainment together. Gaurav’s authenticity and family-centred content have made him a beloved creator across India.

Subscribers: 9.34 Million

Viral Video: Flying Beast Vs World’s Strongest Man (over 1 Million views)

Audience Base: Family audiences, Young adults, Fitness freaks and Aviation lovers.

Signature Content: Daily life vlogs with his family, aviation insights, travel diaries and fitness routines.

7. Faizal Khan (Khan Sir)

Faizal Khan is the founder of Khan GS Research Centre in Patna. He is a well-known educator and famous YouTuber in India for simplifying complex subject topics with humour and desi-style explanations. His unique teaching methods and relatable examples have made education entertaining for millions. Beyond academics, he also addresses national issues.

Subscribers: 24.8 Million

Viral Video: Explained the Russia-Ukraine War (over 24 Million views)

Audience Base: Students, Competitive exam aspirants and General knowledge enthusiasts

Signature Content: Educational explainer videos, current affairs breakdowns and motivational lectures delivered in a witty, relatable style.

8. Dhruv Rathee

Dhruv Rathee is a prominent Indian YouTuber and media activist. He is known for his in-depth analysis on politics, environment and current affairs. He simplifies complex issues for a younger audience with a strong fact-based approach. His content often sparks conversation in the country and awareness around social and political topics.

Subscribers: 29.2 Million

Viral Video: Reality Of Pahalgam Attack (over 28 Million views)

Audience Base: Educated, Socially aware youth and Urban viewers interested in news, governance and global issues

Signature Content: Fact-based explainers, political commentary, and documentary-style videos with crisp visuals and verified data

9. Nischay Malhan (Triggered Insaan)

YouTubers Nischay Malhan (Triggered Insaan)

Nischay Malhan is a famous Indian YouTuber and one of the top gaming YouTubers in India. He is known for his hilarious commentary, roasts and relatable content. Nischay has turned his passion for content creation and gaming into a full-time thriving career. His YouTube channel is full of diverse content, which helped him rank among the top roasting and gaming channels of India in 2025.

Subscribers: 24.2 Million

Viral Video: His wedding video, Ruchika & Nischay Shaadi (over 17 Million views)

Audience Base: Teenagers and Young adults

Signature Content: Comedy sketches, reaction videos, gaming and roasts with a humorous twist.

10. Gaurav Chaudhary (Technical Guruji)

YouTubers Gaurav Chaudhary (Technical Guruji)

Gaurav Chaudhary is one of the top tech YouTubers in India. He is known for making technology easy to understand in Hindi. He blends tech reviews, unboxings and news with simplicity and clarity. The Technical Guruji channel is one of the top go-to sources for millions seeking honest tech insights.

Subscribers: 23.7 Million

Viral Video: My YouTube Earnings Revealed!! How Much Money do I make from YouTube? (over 18 Million views)

Audience Base: Tech-savvy youth, Smartphone users, Gadget lovers and Hindi-speaking viewers

Signature Content: Unboxings, tech reviews, smartphone launches, and “Tech Talks” series

Conclusion

In 2025, Indian YouTubers are more than just digital creators. They are cultural icons who are redefining success in the digital age. These top 10 Indian YouTubers have transformed YouTube into a powerful ecosystem of influence, entertainment, and inspiration.

All these YouTubers from CarryMinati to Technical Guruji are representing the diversity of India. Also country’s dreams, struggles, humour, intellect, and creativity, all through the screen, filled with engaging content.

As YouTube continues to dominate in India’s digital media landscape, these content creators are not just gaining subscribers but building massive communities. These top 10 YouTubers of India in 2025 are proof that with passion, consistency and originality, anyone can turn a camera and an internet connection into a thriving career.

So, who’s your favourite YouTuber in India right now? Or do you dream of being the next big name on this list? Let us know in the comments

And if you’re ready to start your journey, you don’t have to do it alone.

House of Creasip, India’s largest influencer marketing agency, is here to empower the next generation of creators.

Whether you’re a budding YouTuber or content creator, House of Creasip helps you connect with top brands in India and break through on YouTube with the right collaborations. Join the movement. Create. Grow. Influence with us, House of Creasip.

Best 10 Meme Pages on Instagram in India (2025)

August 6, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Best 10 Meme Pages on Instagram in India (2025)

If there’s one thing Indians can agree on in 2025, is that memes are life. From chai debates to Bollywood burns, Indian meme pages on Instagram are setting the tone for how we laugh, roast, and relate online. These digital entertainers have gone from page admins to full-blown internet celebrities, influencing pop culture and making even the worst Mondays feel better.

Whether you are a college student hunting for relatable meme content, a digital native looking for your next laugh, or a brand hoping to understand viral humour marketing, this list is for you. Today, the meme game of India is stronger than ever, and we’re here for it.

We, House of Creasip, India’s leading influencer marketing agency, have laughed, scrolled, and studied the meme universe to bring you this handpicked list of the Top 10 Meme Pages on Instagram in India (2025). These creators are not only funny, but they are culturally relevant, algorithm-savvy and incredibly powerful when it comes to shaping digital conversations.

So get ready to follow, laugh out loud, and tag your entire friend group because these meme pages are the real most valuable players (MVPs) of your Instagram feed.

1. RVCJ Media

RVCJ Media is one of the most popular and longest-standing meme pages in India and entertainment pages. It started with relatable college and youth memes and has now expanded into news, short videos and influencer content. Their posts blend current affairs with humour, making even serious topics widely shareable. RVCJ, the meme page, is now a digital media brand with millions of followers and a pan-India appeal.

Instagram Handle: @rvcjinsta

What Makes Them Stand Out:
They combine humour with trending news, making infotainment addictive and shareable.

2. Epic Funny Page

Epic Funny Page is a popular Indian meme page known for its savage and unfiltered humour. It delivers daily doses of sarcasm, relatable desi content and hilarious takes on trending topics.
The page connects deeply with Gen Z and millennial audiences through its bold, witty style.
From viral Instagram reels to savage comments, it’s a favourite for audiences, who love unapologetic comedy.

Instagram Handle: @epicfunnypage

What Makes Them Stand Out:
Their unapologetically savage humour and bold meme game keep followers laughing nonstop.

3. Ghanta

Ghanta is one of the most loved meme pages in India. It is known for its sharp, relatable and unapologetically desi humour. With a strong pulse on trending topics, it cleverly blends satire, pop culture, and everyday desi struggles. From Bollywood to politics to relationships, Ghanta serves content that hits the funny bone just right. Its memes often go viral for their perfect mix of wit and relatability.

Instagram Handle: @ghantaa

What Makes Them Stand Out:
Ghanta, the meme page, stands out for its bold and witty commentary on real-life Indian situations with a desi twist.

4. Naughty World

Naughty World is a quirky Indian meme page that blends adult humour with everyday desi chaos. It’s known for its unfiltered content, cheeky takes on relationships and bold jokes that push boundaries. Their memes often reflect the hilarious side of millennial and Gen Z culture. A go-to spot for those who enjoy savage, no-holds-barred comedy.

Instagram Handle: @naughtyworld

What Makes Them Stand Out:
Naughty World, a meme page, stands out for its unapologetically bold humour and savage takes on modern desi life.

5. Comedy Culture

Comedy Culture is a fast-growing Indian meme page that delivers daily doses of laughter through trending, relatable, and clean humour. It curates memes across pop culture, current affairs and desi everyday struggles with a light-hearted twist. With a mix of original content and viral formats, it connects deeply with young audiences. Its humorous storytelling style keeps followers coming back for more.

Instagram Handle: @comedyculture

What Makes Them Stand Out:
Comedy Culture stands out for its clean, relatable and consistently funny content tailored for the Indian youth.

6. The Indian Idiot

The Indian Idiot is a popular meme and pop culture page that serves a quirky mix of humour, news and sarcasm. This meme page is known for its witty takes on Indian society, Bollywood, politics and Gen Z struggles. The page often blurs the line between entertainment and commentary. It keeps followers updated with viral trends and news in the most hilarious way possible. This is perfect for meme lovers who enjoy satire with substance.

Instagram Handle: @theindianidiot

What Makes Them Stand Out:
The Indian Idiot, a meme page, stands out for blending sarcasm, social commentary and meme-worthy news into a unique, humorous package.

7. Shit Indians Say (SIS)

Shit Indians Say (SIS) Instagram Meme Pages

Shit Indians Say is a famous meme page on Instagram that humorously distils the quirks of Indian daily life into shareable meme content. Its posts highlight desi clichés, from relatives’ endless marriage inquiries to street-side haggling dialogues. The page format typically features short video memes and catchy one-liners that Indian audiences instantly recognise. Due to its sharp wit and cultural specificity, this meme page turns everyday conversations into viral comedy gold.

Instagram Handle: @shitindianssay

What Makes Them Stand Out:
They shine by transforming widely shared Indian habits and dialogues into comedic moments every follower nods to in recognition.

8. The Desi Stuff

The Desi Stuff is a popular Indian meme page on Instagram that focuses on the heart and humour of everyday desi life. Their content draws from Bollywood references, festivals, family gatherings, and nostalgia-infused cultural jibes. Through each post, they turn relatable Indian situations, such as shaadi logistics to street-side antics, into meme gold. Their Instagram page feels like a mirror to shared desi experiences, making it widely shareable among friends and relatives.

Instagram Handle: @thedesistuff

What Makes Them Stand Out:
They stand out by serving deeply nostalgic, culturally-rooted memes that instantly resonate with the Indian psyche.

9. Meme Mandir

Meme Mandir is a well-known meme page on Instagram in India. This page specialises in original Indian memes rooted in pop culture and politics. Their content often features sharp satire on trending Indian news, Bollywood, and viral social scenarios. They maintain an active presence across platforms, including Telegram, YouTube and X (Twitter), often engaging the “MandirGang” community.

Instagram Handle: @mememandir

What Makes Them Stand Out:
Meme mandir, meme page stand out for their original, politically sharp satire and pop‑culture commentary that resonates deeply with Indian audiences.

10. AdultGram

Adult Gram is an Instagram meme page tailored for mature audiences, offering bold adult humour with a Desi twist. It thrives on memes about relationships, late‑night banter, and candid takes on modern desi adult life. Their content is often in meme‑reel or comic strip formats that are cheeky and unapologetically offbeat. With consistent posting and a niche audience, it creates a space for humour that’s edgy, playful, and unfiltered.

Instagram Handle: @adultgram

What Makes Them Stand Out:
Adultgram stand out by combining candid adult humour with cultural specificity and unapologetic boldness.

Conclusion

In a country as diverse and expressive as India, meme culture isn’t just entertainment; it’s digital storytelling at its finest. These top 10 Indian meme pages on Instagram in 2025 have mastered the art of using humour to spark conversations, challenge norms and reflect everyday desi life with a punchline.

From meme pages like Naughty World‘s bold savagery, the nostalgic warmth of The Desi Stuff, or the satirical genius of Meme Mandir, each page offers a unique flavour of relatable content that keeps us laughing and thinking. They have become not just sources of comic relief but also powerful voices in the creator economy and digital pop culture in India.

And if you are a brand or creator looking to collaborate with the best in the meme business, House of Creasip has you covered. As a leading influencer marketing agency in India, we connect viral talent with visionary brands, turning memes into meaningful impact.

Let the laughter work for your brand.

Top 12 Powerful Benefits of Social Media Marketing in 2025

August 4, 2025

by Shivangi Chopra with No Comment Social Media Marketing

Top 12 Powerful Benefits of Social Media Marketing in 2025

For many years, Faqir Chand, the iconic bookstore in Delhi’s bustling Khan Market, welcomed book lovers with shelves lined with timeless classics, handwritten recommendations, and a warm, peaceful atmosphere. Loyal readers visited the store often, due to its charm and quiet magic. But as time passed, footfall dropped, and even a gem like this struggled to stay visible in today’s fast digital world.

Then, everything changed.

A college student visited the shop post-COVID and posted a short Instagram Reel showing the cosy atmosphere, friendly owner and carefully arranged books. That simple video went viral and got over 1 million views in just 3-4 days.

Soon, people from all over Delhi started visiting the store. Influencers shared stories, book lovers tagged their friends, and Faqir Chand’s Instagram followers jumped to over 70,000.

What brought this quiet bookstore back to life?

Just one Instagram Reel changed everything and made a well-kept secret bookstore into a buzzing cultural hotspot.

This story is not an exception; it’s the new norm.Today, in 2025, social media marketing is more than just a trend. It’s an important tool for every business. It can be from small local stores to top brands; they are using platforms like Instagram, LinkedIn, YouTube, and X (formerly Twitter) to grow their audience, build trust and increase sales.

What is Social Media Marketing?

It refers to the use of social media platforms to promote a product, service, or brand. This includes creating and sharing content, running paid ads, collaborating with influencers, engaging with followers, and tracking performance. The goal is to increase visibility, connect with the right audience, and boost conversions.

What makes social media so effective today is its two-way communication. Businesses no longer talk to customers. They talk with them, gaining valuable feedback, building loyalty, and staying top-of-mind. From storytelling and influencer partnerships to real-time updates and viral trends, the potential is endless.

Still wondering how social media can help your business grow?
Let’s look at the top 12 benefits of social media marketing and why it’s a smart move for any brand.

1. Boosts Brand Awareness

Platforms like Instagram, Facebook act as digital billboards with global reach. A single engaging post, whether an Instagram Reel, tweet, or carousel, can put your brand in the spotlight, helping it become recognisable far beyond your target audience.

Example: The iconic Faqir Chand Bookshop in Delhi’s Khan Market. Once known only to loyal readers, it became a viral sensation after a student shared an Instagram Reel capturing its vintage charm. In just 3 days, it hit over 1 million views, bringing in influencers, tourists and many more.

Pro Tip:
Don’t just promote, narrate. Share your brand’s story, founder’s journey, or behind-the-scenes (BTS) moments. Stories are more memorable than advertisements and generate emotional connections that drive shares and visibility.

2. Drives Website and In-Store Traffic

Today, Social media isn’t just for online engagement and visibility. Using tools like link stickers, maps and in-post CTAs, it can convert your viewers into website visitors and also physical customers. It’s a smart sales pathway, wrapped in everyday content.

Example: The Kulhad Pizza stall in Delhi saw a massive spike in customers after a popular Instagram food creator shared a video of their cheesy kulhad pizzas. In just a few days, the stall became a hotspot for passersby, foodies and food vloggers. This boosted their monthly sales significantly.

Pro Tip:
Use tools like Linktree, Google Maps location pins and strong Call to Action (CTAs) such as “Book Now” or “Visit Today” to make the user journey effortless.

3. Generates Leads and Sales

The benefits of social media for business now enable instant conversions. Whether it’s product-tagged posts or integrated lead generation forms, these tools are turning engagement into action. For all types of brands, social media has become a powerful revenue engine.

Example: Dot & Key, a rising skincare startup, launched an Instagram Story campaign offering free product trials. Through swipe-up forms and eye-catching visuals, they captured over 10,000 leads in a single week.

Pro Tip:
Offer valuable incentives like freebies, discounts, or ebooks in exchange for email sign-ups or purchases. Ensure the process is mobile-friendly and fast.

4. Boosts Customer Engagement and Brand Loyalty

Unlike traditional advertisements that just talk to you, social media marketing starts real conversations. Responding to comments, DMs, and creating engaging content helps build trust and long-term customer loyalty. It also makes your audience feel heard and valued.

Example: Nancy Tyagi, the self-made fashion creator known for her DIY couture, engages her audience through design process videos, outfit polls, and heartfelt replies. Her authenticity not only drives viral engagement but also fuels steady sales of her newly launched fashion line.

Pro Tip:
Encourage interaction. Use story polls, respond personally to DMs, and share user-generated content. Loyal customers become your best promoters.

5. Offers Affordable Yet Powerful Marketing

One of the greatest advantages of social media marketing it gives everyone a fair chance to grow. You don’t need a lot of money to grow on digital platforms, just a smart strategy. Stay active, get creative, and plan well. With the right strategy, anyone can build a strong online presence.

Example: GIVA, a fast-growing silver jewellery brand, built a strong online presence without massive ad budgets. By collaborating with micro-influencers, sharing behind-the-scenes Instagram Reels and featuring real customer stories. They built trust and relatability, and made 10x growth in followers and a surge in organic sales.

Pro Tip:
Use free tools like Canva, CapCut, or InShot to create impactful and creative content. Test formats like memes, carousels, and Reels to find what resonates most.

6. Humanises Your Brand

People connect with people, not logos. A major benefit of social media marketing helps you give your brand a voice and a face, building stronger emotional connections. Behind-the-scenes moments, company stories and honest conversations make your brand feel real.

Example: Zomato, a food delivery company, speaks like a friend. Their witty notification, relatable memes, and behind-the-scenes (BTS) office life make the brand feel alive by celebrating team members and quirky food habits.

Pro Tip:
Use Instagram Stories or Reels to showcase your team, work culture and candid moments.

7. Fuels Viral Word-of-Mouth

A single highly relatable or entertaining post can go viral, putting your brand in front of thousands, even millions. The importance of social media marketing lies in content that’s emotional, authentic, and shareable to the maximum people. With the right strategy, it can turn everyday posts into powerful brand moments.

Example: Pepsi’s Unbottle Apna Swag campaign in 2019 encouraged users to share clips of their unique personalities, sparking millions of views and UGC. It blended self-expression with music and creators, making the brand more relatable.

Pro Tip:
Create new challenges, use trending audio, and encourage hashtags. The more share-worthy your content, the farther your reach.

8. Provides Deep Audience Insights

Social media marketing platforms like Instagram offer detailed analytics, which include age, gender, location, interests and content performance. It helps you as a brand understand your audience better and refine your strategy for higher engagement and growth.

Example: H&M India discovered that a large portion of its audience engaged most actively after 8 PM. By shifting their posting schedule to align with this behaviour, they saw a noticeable boost in engagement on Reels and Stories.

Pro Tip:
Use Instagram Insights, Meta Business Suite, or LinkedIn Analytics to track top-performing content and audience behaviour.

9. Builds Community and Brand Tribe

When followers identify and relate to your values and voice. They become a community, not just customers. These communities drive word-of-mouth and consistent engagement. All of this happens through thoughtful, clever and strategic social media marketing.

Example: mCaffeine, a personal care brand, built a strong community by blending skincare education with fun, caffeine-powered content. Through influencer collaborations, quirky Reels, and honest reviews, they turned users into loyal fans who actively engage, share, and recommend.

Pro Tip:
Be consistent with your brand’s tone, values, and mission. Community-building takes time but delivers long-term loyalty.

10. Supports Influencer & Collaboration Marketing

Social media marketing makes it easy to partner with influencers and brands. These collaborations quickly boost your reach, trust and visibility. Whether it’s product shoutouts or co-branded content, it’s a powerful way to grow.

That’s where we, House of Creasip, come in, India’s largest influencer marketing agency. We help brands like yours find the perfect influencers, tell authentic stories and turn collaborations into real growth. Whether you are just starting or ready to scale, we have got the strategy, the talent and the magic to make it happen.

Example: Zouk, a vegan handbag brand, partnered with sustainability influencers to boost their visibility and trust, leading to higher traffic and sales.

Pro Tip:
Look for micro-influencers (10k–100k followers) who align with your niche. Their audiences are highly engaged and trust their content, making your brand collaborations feel more authentic and effective.

11. Boosts SEO and Online Presence

Social media shares contribute to off-page SEO. Engaged platforms can lead to higher Google search rankings and better online discoverability. Consistent content, backlinks from shares, and brand mentions signal trust and relevance to search engines.

Example: Razorpay, a leading Indian fintech startup, posted a viral LinkedIn thread about startup funding tips. The post was ranked in top searches by Google and drove significant referral traffic to their blog.

Pro Tip:
Use keywords in bios, captions and alt text. Include backlinks to your website from every profile.

12. Keeps You Competitive and Trend-Ready

Trends start and spread rapidly on social media. Active brands can ride these trends to stay relevant and appeal to younger demographics. Jumping on the right trend at the right time can boost your brand’s visibility, engagement and even virality.

Example: Swiggy, a food delivery app, consistently jumps on trending memes, formats, and viral conversations such as IPL offers, memes and more. This quick, witty engagement keeps them ahead of competitors and top-of-mind for their audience, especially Gen Z and millennials.

Pro Tip:
Daily Monitor platforms like Instagram Reel for trends. Even participating in a fun meme trend can humanise your brand and attract attention.

Conclusion

Today, social media marketing is your brand’s lifeline. Whether you’re a beloved bookstore like Faqir Chand or a fast-growing D2C startup. Social media platforms like Instagram, LinkedIn, X (formerly Twitter) and YouTube offer unmatched visibility, community connection and business growth.

From viral reels to influencer collaborations, the benefits of social media for business are clear. It helps give your brand, big or small, a chance to tell its story, build trust and turn followers into loyal customers. With real-time feedback, affordable ad options and global reach, social media marketing truly drives meaningful business growth.

If your brand isn’t online, you’re not just missing out; you are deep in FOMO and falling behind.

But the good news? It’s never too late to start. Begin with small, authentic steps. Share your story, post consistently and engage with your audience in ways that feel real.

And if you are ready to unlock your brand’s full potential, partner with House of Creasip, India’s leading influencer marketing agency. We help brands like yours craft content that clicks, grow organically and create campaigns that convert.

Because in a world that scrolls fast, one powerful post can change everything.

Creator Monetisation 2025: How Creators Make Money

August 4, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Creator Monetisation 2025: How Creators Make Money

In the past, the idea of quitting a stable 9-to-5 to become a full-time content creator in India was considered wild and laughable. Back then, social media fame was seen as temporary and monetising it was practically unheard of.

Fast-forward to 2025, digital media has undergone a dramatic transformation. Today, becoming a digital creator isn’t just a dream, but often a highly profitable career path. From college students in tier-2 cities to professionals in metros, everyone’s chasing the influencer’s dream, and many are thriving.

India’s creator economy experienced explosive growth in 2025, with over 100 million active creators and more than 500 creator-focused startups. Social media platforms like Instagram, YouTube and X (formerly Twitter) are offering monetisation tools, making opportunities for creators more accessible.

Whether you are a lifestyle vlogger filming from your bedroom, a meme page admin roasting trends, or an ed-tech creator simplifying UPSC preparation. There’s space and cash for you in the digital spotlight.

But here’s the golden question you must be curious about: how much money do Indian creators earn in 2025, and how do they monetise their content? Let’s clear the myth, the hype of creators and what is reality.

In this guide, House of Creasip, the best influencer marketing agency in India, decodes it all for you, from income streams and actual earning ranges across follower tiers and more.

Whether you are just starting your creator journey or aiming to be a successful influencer, this is your complete roadmap to make money in India’s booming creator monetisation economy.

What is the Creator Economy?

The creator economy in India is a thriving ecosystem of independent content creators, including YouTubers, Instagram influencers, bloggers, podcasters, streamers, and more. They build loyal communities around their content and passions.

What sets them apart?

These creators are not just entertainers; they are entrepreneurs, turning creativity into a career by monetising through brand partnerships, ads, merchandise, paid subscriptions and even tips from fans.

In India, this digital revolution is unstoppable, from small-town reels to pan-India YouTube channels. There are over 8 crore Indian creators, spanning from nano, micro and mega levels, who are driving this booming economy.

All these creators are not just celebrities like actors. Many are everyday individuals who are building niche audiences through consistency, relatability and the smart use of platforms like Instagram, YouTube and LinkedIn.

Those days are gone when being a content creator was just a side hustle. Today, it’s a full-time business model with content creators acting as marketers, community managers, product developers and storytellers all at once. With the right mix of content, authenticity and creator monetisation strategies, content creators are redefining careers in the digital era.

Types of Content Creators and Monetisation Potential on Social Media in 2025

Content creation is not just a hobby. It’s a full-fledged career with multiple revenue streams. From social media platforms like Instagram, YouTube and even LinkedIn, now becoming creator monetisation ecosystems. Content Creators from every niche are thriving.

Understanding the different types of creators on social media is key to decoding how creator monetisation truly works. From the passionate Nano creators to influential Mega stars of social media, each category brings its audience reach, brand value and earning potential.

Let’s explore the major types of content creators based on followers and category and the monetisation potential each has on social media today.

Based on Follower Count

Nano Influencers (1K-10K Followers)

Nano creators are everyday users who are emerging as influencers. They are often niche-focused, building loyal micro-communities around specific interests, it can be of niche such as DIYs, fashion, to daily vlogging. Their influence lies not in numbers but in trust and relatability. They deliver authentic engagement at a low cost.

Income Breakdown According to sources:

Nano influencers represent nearly 10% of monetising creators on platforms like YouTube and Instagram in India.

Nano creators earn a range from ₹5,000 to ₹25,000 per month through sources like :

AdSense on YouTube, Affiliate links, Brand barters or Small paid campaigns ₹1,000 to ₹5,000/post, Local business collaborations

Why They Matter:
Nano influencers have high engagement rates (often 10% or more), meaning their audience actually cares and interacts. For hyper-local or niche brands, nano influencers are gold.

Micro Influencers (10K -100K Followers)

Micro creators are the rising stars of the creator world. They have more experience and better equipment than nano creators and they maintain a personal connection while reaching a broader audience. Their content often revolves around lifestyle, fashion, food, travel, or niche-based topics like parenting or regional language content.

Income Breakdown According to sources:

Micro influencers represent around 30% of active earning creators in India.

Micro creators earn a range from ₹25,000 to ₹1 lakh per month through sources like :

Brand partnerships, Affiliate sales, Paid collaborations and Platform bonuses

Why They Matter:
Micro influencers drive trust-driven conversions. Brands love them for their authenticity and value-for-money partnerships.

Macro Influencers (100K -1 Million Followers)

Macro creators are social media professionals. They typically partner with creator managers or agencies who help them manage collaborations, negotiate deals and streamline their business operations. Through this, they build large-scale communities across multiple platforms. They enjoy widespread recognition and consistent engagement across multiple niches, like fitness.

Income Breakdown According to sources:

Macro Influencers represent around 20% to 25% of all actively earning creators in India.

Macro creators earn a range from ₹1.5 lakhs to ₹10 per month through sources like :

Brand campaigns, Sponsored YouTube videos, Exclusive content and Speaking gigs

Their income also includes PR lists, being invited to brand events, and being offered ambassadorships

Why They Matter:
Macro influencers are the perfect fit for brands that are seeking to get both reach and relevance.

Mega Influencers & Celeb Creators (1 Million Followers)

Mega Influencers are digital celebrities. They range from Bollywood stars active on social media to influencers who have reached mainstream fame. Their presence drives trends, launches campaigns and even impacts brand stock value, such as Alia Bhatt’s or Virat Kohli doing endorsements.

Income Breakdown According to sources:

Mega Influencers represent around 5% to 8% of all active earning content creators in India

Mega creators earn a range from ₹5 lakhs to ₹1 crore or more per month through sources like :

Brand campaign, luxury endorsements, content licensing, brand equity partnerships, own ventures (D2C brands)

Why They Matter:
Mega Influencers create instant mass impact. Their content often trends, leading to viral visibility.

Based on Category

Subject Experts / Thought Leaders

This category of creators are educators, professionals and specialists like finance advisors, doctors, engineers, and even professors. They have taken social media to teach, guide, or explain. They often post long-form content or host webinars. Their content is usually rooted in credibility and real-world experience, making them highly trusted voices in their respective fields.

Income Breakdown According to sources:

Subject experts and creators earn between ₹50K to ₹5 lakhs per month, depending on niche and reputation

They make income through consultations, e-books, online courses, paid newsletters, and branded explainer videos

Thought leader creators are often invited to speak at conferences, brand campaigns, and corporate panels, which helps them make more money

Why They Matter:
This category has high trust and long-term influence, especially on LinkedIn and YouTube.

Entertainers (Comedians, Memers, Skit Creators)

This category of creators includes meme page admins, sketch artists, mimicry creators and character-based performers. Their content is made to go viral as they use humour, trends and pop culture to create buzz. Their creativity and spontaneity make them ideal for brands looking to engage users through reels, challenges, and meme marketing.

Income Breakdown According to sources:

Entertainers like comedy creators earn up to ₹20K – ₹3 lakhs and more per month.

They make income through sponsored reels, creator funds, live events, brand and meme campaigns.

Why They Matter:
They influence pop culture and relatability. Brands use these types of creators for fun and mass recall.

Gamers and Streamers

This category of creators are among the highest-earning creators globally. They can be a gamer who streams and plays mobile gaming like BGMI or console games like GTA RP or Valorant; these creators build massive live audiences. Their real-time interaction, commentary and gameplay skills keep viewers hooked and coming back for more.

Income Breakdown According to sources:

Gaming creators earn between ₹30K to ₹10 lakhs and more

They make income through platform ads, sponsorships, fan donations, brand merchandise, and affiliate gaming tools

Why They Matter:
Gaming has a massive and loyal Gen Z and Gen Alpha following, making it a powerful ad vehicle.

Vloggers and Travel Creators

This category of creators gives a first-person view into their lives, cities, travel experiences and daily routines. They are storytellers who build emotional resonance with followers. Their content often blends aesthetics with authenticity, offering viewers a virtual escape or inspiration for their journeys. Brands in the hospitality, fashion, and more frequently collaborate with this category of creators.

Income Breakdown According to sources:

Vloggers and travel creators have earning potential from ₹30K to ₹3 lakhs/ per month

They make income through travel brand tie-ups, tourism boards, hospitality collaborations, platform monetisation, and Amazon storefronts.

Why They Matter:
They don’t just document places, they inspire bucket lists. By weaving emotion into every journey, they shape how people dream, travel, and live.

DIY, Artists and Creatives

This category of creators includes artists, dancers, illustrators, and crafters, who use social media as a visual portfolio and revenue channel. Their work ranges from aesthetic visuals to tutorials and custom orders. They captivate audiences with satisfying process videos, behind-the-scenes glimpses, and creative transformations that spark inspiration.

Income Breakdown According to sources:

These creative creators earn from ₹10K to ₹2 lakh or more per month

They make money through art commissions, brand collabs, NFTs, Patreon, and product sales

Why They Matter:
Creativity is evergreen, and with AI, artists combining digital and traditional styles are thriving.

Fashion, Beauty and Lifestyle Creators

This category of creators shares everyday styling tips and seasonal fashion trends. Their content includes skincare routines, makeup looks, and beauty hacks. Product reviews, brand hauls, and “get ready with me” videos are key formats. Many also create wellness and self-care content to promote mindful living.

Income Breakdown According to sources:

These creators earn from ₹50K to ₹10 lakhs per month, depending on their followers

They make money through brand collaborations, affiliate links, giveaways and brand ambassadorships.

Why They Matter:
This category of creators are highly effective for product sales and building aspirational brand imagery.

Fitness and Wellness Creators

These types of creators share effective workout plans and yoga routines tailored for all fitness levels. Their content often includes practical nutrition advice, from healthy recipes to balanced meal planning. Mental health is also a key focus, with tips on mindfulness, stress relief, and emotional well-being. Overall, they promote a holistic wellness lifestyle that encourages physical, mental, and emotional balance.

Income Breakdown According to sources:

These types of creators earn from ₹30K to ₹5 lakhs and more per month

They make money through coaching programs, brand sponsorships, app partnerships, live sessions, digital fitness guides.

Why They Matter:
They influence people’s daily habits, making them ideal for fitness and health-related brand tie-ups.

Tech Reviewers and Gadget Experts

This type of creators review smartphones, laptops, wearables and the latest gadgets in the market. Their content includes unboxings, comparisons, performance tests, and user experience insights. Many also explain complex tech concepts and create tutorials to simplify technology for everyday users.

Income Breakdown According to sources:

These tech creators earn from ₹50K to ₹5 lakhs or more per month

They make money through brand sponsorships, affiliate links (Amazon, Flipkart), AdSense, paid comparisons.

Why They Matter:
They are trusted by viewers for purchase decisions, especially around product launches and sales seasons.

Business, Finance & Career Creators

This category of creators shares valuable insights on personal finance, budgeting, and smart investing. Their content often covers business trends, side hustles, and ways to build multiple income streams. They also offer job hacks, resume tips, and guidance on career advancement for students and professionals alike.

Income Breakdown According to sources:

Business, finance creators earn from ₹50K to ₹7 lakhs per month

They make money through fintech sponsorships, paid courses, affiliate tools (trading apps, resume tools), and books.

Why They Matter:
They drive high-intent user behaviour, making them a favourite for fintech and ed-tech brands.

Primary Revenue Streams for Indian Creators

The time is gone when being a content creator meant posting for fun and hoping for likes. In 2025, the Indian creator economy is booming, and it’s creating millionaires from living rooms, rooftops and even village studios.

But how exactly are these creators earning money? Here’s a breakdown of the top revenue streams for Indian content creators across social media platforms like Instagram, YouTube and beyond. Let’s explore with real-life examples, income estimates, and pro tips to grow your income stream.

Brand Collaborations and Sponsorships

According to the sources, brand collaboration and sponsorship give creator income from ₹5,000 to ₹50,00,000 and more per campaign.

Brand deals are the primary income source for most influencers. Brands pay creators based on niche such as fashion, finance, follower count, audience engagement and content quality.

Example:
Komal Pandey, a fashion influencer of India with under 2 million followers on Instagram, reportedly charges ₹4 – 6 lakhs per campaign. Her brand deals include names like Maybelline, Amazon Fashion and Daniel Wellington.

Pro Tip:
In 2025, brands are prioritising authenticity. Even nano influencers (1K – 10K followers) are landing paid deals if their niche is strong. If your audience is active and trusts your voice, you could earn ₹3,000 – ₹25,000 per post.

Platform Monetisation (YouTube, Instagram)

According to sources, platform monetisation varies according to the platform:

YouTube AdSense: ₹20,000 – ₹5,00,000 per month, Instagram Bonus Program: ₹10,000 – ₹1,00,000 per month

YouTube continues to dominate long-form monetisation, while short-form platforms like TikTok and Instagram Reels reward virality and consistency.

Example:
Slayy Point, a comedy YouTube duo, earns around ₹3 – 4 lakhs per month from YouTube ads alone, not including brand deals or merch.

Pro Tip:
YouTube pays better for long-form content through Cost Per Mille (CPM), in which the amount advertisers pay as per 1,000 views, but platforms like Instagram Reels offer bonuses for viral content. Focus on what matches your content style and go all in.

Affiliate Marketing

According to the sources, affiliation marketing pays creators income from ₹5,000 to ₹2,00,000 or more a month.

Through affiliate marketing, creators earn a commission for every sale made through their custom links, whether it’s Amazon, Meesho, or other fintech apps.

Example:
Finance creator, Shreya Kapoor, shares credit card reviews and budgeting tools. Through affiliate partnerships with Groww, CRED and more, she reportedly earns over ₹1 lakh a month.

Pro Tip:
Don’t just share links, build trust through tutorials, reviews, or comparisons. Viewers are more likely to buy when they understand why a product works.

Courses, Workshops, and Paid Content

According to the sources, brand collaboration and sponsorship give creator income from ₹10,000 to ₹10,00,000 per month.

Creators with subject-matter expertise can turn their knowledge into digital gold by offering paid webinars, eBooks, or video courses.

Example:
Ankur Warikoo, a creator-entrepreneur, earns crores through online courses on productivity, startups and content creation. He supplements this with YouTube ads, speaking gigs and book sales.

Pro Tip:
If you have deep expertise in anything, from coding, cooking or career planning, start with a mini-course or PDF guide. Promote it through your most engaged content to start earning passively.

Fan Monetisation (Memberships, Subscriptions, Crowdfunding)

According to the sources, brand collaboration and sponsorship give creators income from ₹5,000 to ₹1,00,000 per month

Many Indian creators are now funded directly by fans through platforms like YouTube Memberships, Patreon, Buy Me a Coffee and even Indian tools like Koo’s Support Creator feature.

Example:
Gaming creators like PewDiePie and finance YouTubers run memberships and get between ₹10,000 – ₹75,000 per month from dedicated fan subscriptions.

Pro Tip:
To retain paying members, offer exclusive value, like early content access, live Q&A, Discord groups, or shoutouts. Community building is key to fan-funded success.

Product Lines and Merch

According to the sources, brand collaboration and sponsorship give creator income from ₹50,000 to ₹50,00,000 per month.

Once creators build trust, they can launch their brands, from fashion and skincare to books, or even NFTs.

Example:
Prajakta Koli, aka MostlySane, launched her T-shirt line and her first book as an author and has partnered with multiple beauty brands for co-branded products.

Pro Tip:
If your audience frequently asks “Where did you get that outfit?” or “Which mic do you use?”, that’s your cue to launch a product line. Start small with print-on-demand or white-label items.

At the end, top Indian creators in 2025 are not relying on just one income stream. They are diversifying through Brand deals, Platform ads, Affiliate links, Online courses +
,Merch ,Fan support.

This mixed-income model offers stability, growth, and creative freedom. Whether you are a nano creator with 3K followers or an educator with niche knowledge. There’s a monetisation path for you.

Use tools like Notion, Google Sheets, or Creator OS to track your income sources. Once you know what’s working, put more effort into that stream. Keep learning, experimenting and collaborating.

Emerging Monetisation Trends in 2025: What’s Changing the Game?

The creator economy in 2025 is no longer just about likes and followers. It’s about smart monetisation. With rapid tech evolution and changing user habits, creators are tapping into new income streams that go way beyond brand deals or AdSense. Let’s explore together the hottest monetisation trends shaping the scene this year, backed with examples and insights.

Subscription-Based Communities Are Booming on Instagram, YouTube

Fans no longer want to just “follow”, they want access to the creators. Creators are launching private communities on platforms like Patreon, Discord and even WhatsApp. They are offering exclusive content, Q&A sessions, early releases and personalised advice, all behind a monthly paywall.

Example:
YouTuber BeerBiceps (Ranveer Allahbadia) offers tiered content and personal mentorship through his private online tribe, and it has become a key revenue stream alongside YouTube.

Shoppable Content is the New Goldmine

2025 is the year of scroll-to-shop. Creators now integrate affiliate links, live shopping and in-app product tagging directly into Reels, Shorts and Stories. Think of it as the Quality Value Convenience QVC of the social age.

Example:
Fashion influencer, Aashna Shroff, seamlessly adds affiliate product tags in her Instagram Reels and earns per sale, blending content and commerce like a pro.

AI-Powered Digital Products

Digital courses, templates, eBooks and AI-generated tools are giving creators a scalable income. You make it once and sell it forever. Platforms like Gumroad, Kajabi, and Notion Marketplaces are creator favourites.

Example:
Finance creator Ankur Warikoo sells digital productivity courses and startup playbooks, earning lakhs every month through passive sales.

UGC Creators: Monetising Without a Big Following

You don’t need 100K followers anymore to earn. User-Generated Content (UGC) creators get paid to make ad-style content for brands, without posting it on their feed. They make content that provides a review and, opinion of the product.

Example:
A micro creator with just 3,000 Instagram followers can earn ₹10K – ₹50K per month by creating review Instagram Reels, unboxings, or testimonial videos for brands as a UGC partner.

Crowdfunding and Fan Tips Are Going Mainstream

In 2025, tipping creators is as easy as sending a WhatsApp sticker. Tools like Buy Me a Coffee, YouTube Super Thanks, and Instagram Gifts allow fans to directly support creators. Crowdfunding helps make a direct support model and strengthens creator-fan relationships.

Example:
Gaming streamers like Mortal and ScoutOP receive thousands in Super Chats and fan donations during YouTube live streams, creating a direct revenue medium.

Virtual Merchandise and NFTs

While the NFT hype has settled, virtual goods are quietly evolving. Creators now offer digital art, limited-edition wallpapers, avatar skins, and even AR-based merch experiences. These unique digital offerings create new revenue streams and deepen fan engagement in immersive ways.

Example:
AR filters made by creators for Instagram or Snapchat can now be sold or monetised through exclusive access packs. A trend is emerging in beauty and lifestyle niches.

Multi-Platform Diversification Is Now Essential

One platform = one income stream. But in 2025, creators are spreading across YouTube, Instagram, LinkedIn, Pinterest and even Telegram. They tailor content as per platform and multiply monetisation avenues.

Example:
A food creator might do YouTube recipe tutorials, Instagram reels for plating, LinkedIn posts on culinary careers, and sell meal plans on Telegram.

Licensing and Syndication of Content

Viral content is now getting repurposed and licensed to brands, OTT platforms, or stock video sites. This passive stream rewards creators whose content has long shelf-life value. It also opens doors for creators to reach wider audiences without constantly producing new content.

Example:
Popular short-form storytellers license their mini-videos to brands for internal use or marketing campaigns, and brands pay them with 5-figure fees.

Influencer Software-as-a-Service (SaaS) Collaborations

Tech startups are partnering with influencers not just as promoters but as co-founders, equity holders, or product collaborators. This trend is blurring the lines between creator and entrepreneur, giving influencers a seat at the table in shaping the future of tech products.

Example:
Fitness influencer Yasmin Karachiwala partnered with a fitness tech app and now earns through app sales and makes a profit share model.

How to Maximise Creator Income in 2025

This year,2025, the creator economy is no longer just about viral fame. It’s a well-oiled business machine. Even if you are a fashion blogger, finance educator, or meme page admin, your content can become your career if you play your cards right. But here’s the secret: views and followers alone won’t pay your bills, smart monetisation will. The creators making serious money today are those who treat content like a brand and diversify their income like entrepreneurs.

Today, creators who are earning the most are not relying on one revenue stream. They are stacking multiple cash flow methods. Their YouTube channel might bring in AdSense, but you must have seen that they also run paid courses, launch their merchandise, host brand collaborations, and build community memberships on Patreon or FanHouse, among others. Some even turn their niche into a business, like launching skincare if they are beauty influencers or selling presets if they are into photography.

The key to maximising your monetisation game is to expand your value, not just your reach. Here’s the game-changer in 2025: niche creators are winning. You don’t need a million followers, you just need 1,000 true fans who trust you. Brands want engagement, not vanity metrics.

So if you want to maximise your income as a creator this year, focus on three things: building a strong personal brand, creating high-value content consistently and exploring monetisation options beyond just likes and shares. Your passion is the product; now it’s time to package it right.

Conclusion

If you have ever wondered whether being a content creator in India can pay the bills, here’s your answer: it absolutely can. In 2025, creators across niches and follower tiers are building six and even seven-figure incomes by tapping into smart monetisation strategies.

Whether your niche is finance or creating comedy skits with your friends, the opportunity to earn is real, and it’s never been more democratic. All you need is creativity, consistency and clarity on how to turn your audience into income.

The beauty of today’s creator economy is that it doesn’t reward just the loudest voice; it rewards the most authentic one. You don’t need to go viral every week to earn ₹1 lakh a month. You need 1,000 loyal fans, a monetisation game plan and content that solves a problem or sparks emotion.

There are countless ways to monetise your content in 2025. You can do YouTube ads to brand deals, affiliate marketing to online courses and UGC gigs to fan subscriptions. The trick to level up your monetisation game? Start stacking your income streams one by one, just like the pros do.

So, if you are a nano creator dreaming of that first brand deal or a seasoned YouTuber ready to launch your digital product line, this is your moment; seize it. Don’t just create the algorithm. Create for impact and income. Use this roadmap, learn from real examples and start treating your content like the business it is. Because in 2025, the creator economy belongs to those who treat their passion like a profession and the million dollars will follow towards them.

When you are ready to grow, scale, and collaborate with top brands, connect with us, House of Creasip.
As India’s largest influencer marketing agency, House of Creasip connects brands with creators and empowers both to build meaningful campaigns and bold digital narratives. Whether you’re looking for brand partnerships, campaign guidance, or next-level growth, this is where creators become changemakers.
Let your creator journey meet its full potential with House of Creasip.

Top 5 Prank YouTubers in India 2025

July 30, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Top 5 Prank YouTubers in India 2025

The YouTube scenario in India is bursting with creativity and prank content, becoming one of the most-watched and loved genres. Prank YouTubers in India have mastered the art of keeping their audiences hooked with their content, making millions of viewers tune in to burst out laughing with tears in their eyes.

These creators not only test social boundaries but also bring smiles through clever concepts, unexpected twists and, at times, heartfelt endings that go beyond entertainment.

These YouTube pranksters in India conduct group pranks, social experiments and pranks on strangers, as well as on family and friends. They are redefining what it means to go viral. What sets them apart is their ability to connect with the common man.

These top prank YouTubers use relatable setups, regional language humour and witty timing to engage the audience. As their videos get up to millions of views, they also influence internet culture, inspire memes and often spark conversations around human behaviour and social norms.

These top prank YouTubers in India have carved a niche with their originality, boldness and consistent growth. If you are a fan of prank content or just looking for something hilarious and fun to brighten your day, these names are worth following.

Let’s explore the top 5 prank YouTubers in India 2025, who are ruling the prank YouTube genre in India.

1. AVR Prank TV (Vinay Thakur)

AVR Prank TV (Vinay Thakur) Prank YouTubers

AVR Prank TV, also known as Vinay Thakur, is a famous prank YouTuber in India and one of the most entertaining and daring prank-based Indian YouTube channels. His channel consists of videos that are raw, humorous and sometimes socially driven content. Vinay’s fearless, unapologetic, gutsy street pranks, public reactions, and dramatic turns keep his viewers hooked to their screens as he manages to blend entertainment with unfiltered reality.

Subscribers: 6.99 Million

Highlights and Achievements:

Vinay Thakur‘s channel, “AVR Prank TV”, is recognised as one of the top prankster YouTube channels in India, with several videos crossing 20 million views.

He gets featured on multiple Indian digital platforms for pushing boundaries in street content.

Vinay also collaborated with other major Indian YouTubers and creators in the prank, social awareness and entertainment genres.

2. Sagor Bhuyan

Sagor Bhuyan is a popular prank YouTuber known for his thrilling and humorous public prank videos. His channel features a variety of surprise-based pranks, including ghost scares, gorilla chases and snake attacks, all aimed at entertaining the audience through shocking yet funny moments. His unique style of blending horror elements with comedy has attracted a massive fan base, especially among audiences who prefer short-form video or shorts on YouTube.

Subscribers: 4.95 Million

Highlights and Achievements:

In 2025, his prank videos, such as “Scary Gorilla Attack Prank” and “Update Funny Ghost Attack Scary Prank,” went viral, receiving hundreds of thousands of views within just a few days.

Sagor Bhuyan’s ability to consistently create shareable, engaging shorts has made him one of the best prank YouTubers in India and the whole of South Asia.

His content on a daily basis goes viral on YouTube Shorts, highlighting his strong audience connection and creative edge.

3. BR Bhai

BR Bhai is a well-known Indian prank YouTube creator who has captured a massive audience through his comedy, prank videos and entertaining YouTube shorts. Since he started his channel in 2016, he has built a reputation for content that is relatable, humorous content which resonates especially with the youth. BR Bhai keeps his content engaging and consistently trending using different video concepts like funny skits or social experiments.

Subscribers: 4.03 Million

Highlights and Achievements:

BR Bhai is consistently ranked among the top Indian prank YouTubers and the short-form comedy genre.

He got major YouTube milestones in the last 5 years: Silver, Gold, and his channel is progressing toward the Diamond Play Button.

His YouTube channel always has high audience engagement with thousands of likes and comments on each video, which showcases strong viewer loyalty.

4. Bharti Prank (Raju Bharti)

Bharti Prank (Raju Bharti) Prank YouTubers

Raju Bharti, popularly known for his YouTube channel “Bharti Prank”, is one of the famous indian prank YouTubers for street prank videos blending humour and surprise. He launched his channel in 2018, focusing on a niche of comedy pranks filmed across Indian locations. His videos range from light-hearted phone-dropping pranks to emotional and romantic social experiments. Raju’s spontaneity and relatability make Bharti Prank channel a standout in the Indian YouTube arena.

Subscribers: 3.25 Million

Highlights and Achievements:

Bharti Prank’s recent viral uploads like “ Mujhse shaadi krogi Prank”, “Rakshabandhan Special”, and “Phone phek diya pani mein” have quickly got millions of views, reflecting strong audience engagement.

Raju Bharti also founded the Bharti Sewa Foundation, helping underprivileged communities in Delhi.

Rising from a small village in Bihar, he now stands as an inspiring figure for rural content creators across India.

5. Zia Kamal

Zia Kamal, also known as Ajgar Badmash. Widely known on YouTube as ZiaKamalOfficial, it is one of the biggest prank channels on YouTube in India. In his videos, he pushes the limits, surprises strangers and keeps his audience hooked with unpredictable moments. He launched his YouTube channel in 2015. Zia’s signature content involves prank scenarios like fake police, smoking pranks on strangers, and reporter-style disruptions.

Subscribers: 3.12 Million

Highlights and Achievements:

With current momentum, Zia’s channel is expected to cross the 1 billion views milestone soon, which will mark a major achievement for an Indian solo YouTuber.

One of his most talked-about pranks is the “Throwing Strangers’ Cigarette Prank.”

Many popular YouTube reaction channels from India and Pakistan frequently feature Zia’s prank videos, which increases his visibility and fan base internationally.

Conclusion

India’s prank YouTube scenario in 2025 is getting bolder, funnier and more relatable than ever. These top 5 pranksters are taking charge of making this unique video genre on YouTube of pranks reach new heights.

From AVR Prank TV’s fearless social experiments to Sagor Bhuyan’s hilarious horror-style pranks, each creator brings a unique flavour that keeps millions of audience entertained. BR Bhai and Bharti Prank strike the perfect balance between humour and heart, while Zia Kamal’s unpredictable on-the-street style continues to win fans across borders. What sets them apart is not just their ability to make people laugh, but how deeply they connect with everyday life, desi and Indian culture and real emotions. Their content is viral, meme-worthy and often conversation-starting.

Whether you’re looking for a good laugh, a clever twist, or just a break from your day, these prank YouTubers promise non-stop entertainment. If you haven’t already subscribed to them, now’s the perfect time to dive in and join the fun!

Want your prank content or social campaigns to go viral?

House of Creasip can help take your ideas to the next level. Whether you’re a newbie in the prank genre of YouTube videos or a content creator seeking smarter visibility. We specialise in creating bold, engaging and highly shareable narratives. From influencer collaborations to social media strategies, we help creators not just post, but perform.

Top 10 Gaming YouTubers in India 2025

July 30, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Top 10 Gaming YouTubers in India 2025

You must have noticed that the gaming community in India has experienced a significant boom in streaming and audience interest. This genre is leading the digital evolution, and these top gaming YouTubers in India 2025 have turned their passion into thriving careers. From BGMI and Free Fire MAX to GTA V and Valorant, these gaming creators blend top-tier gameplay with engaging storytelling, keeping millions of audience hooked with every stream and upload.

The thriving community of gaming YouTubers is truly remarkable, and according to Ipsos (a global market research company), 56 out of every 100 gamers on YouTube say the platform is their primary space for connecting with fellow gamers and engaging with the gaming community.

This makes gaming a relatable thing to bond over and it removes many other barriers to socialising with people. These communities, content, reach, and purposeful engagements are strategically used by businesses and brands to promote their services.

What makes them stand out isn’t just their skills, but their connection with fans. Their content isn’t just about winning matches in a game. It’s about building communities, celebrating gaming culture and delivering entertainment that resonates across all age groups.

In 2025, these top 10 gaming YouTubers are more than just streamers. They are trendsetters, brand ambassadors and even entrepreneurs. With massive subscriber counts, international collaborations, and dedicated fanbases, they have redefined success in the Indian gaming scenario.

Let’s look at the Top 10 Gaming YouTubers in India 2025 who are not just playing games but dominating the digital arena. Whether you are hunting for the best gamer in India or simply curious about the most influential Indian gamer names, this list covers it all.

From Types of Gaming YouTube Channels like BGMI battlegrounds and story-mode gameplay to roleplay, Esports analysis, and live-streaming madness, these creators represent the very best of India’s virtual battlegrounds. If you have ever searched for the top 10 gamers in India or wanted to subscribe to a top 10 gaming channel name, this is your ultimate guide.

Also, if you want to collaborate with a top gaming YouTuber or build your digital presence? Reach out to us, House of Creasip, the largest influencer marketing agency, trusted by brands and creators to turn digital dreams into reality.

Techno Gamerz (Ujjwal Chaurasia)

Techno Gamerz, also known as Ujjwal Chaurasia, is one of the top gaming YouTubers in India and also the most subscribed gaming YouTuber in India. He is known for his engaging storytelling in gaming and humorous commentary. Ujjwal began his journey with GTA V videos and quickly gained fame for his entertaining gameplay style. His content is family-friendly, making it appealing to both younger and older audiences. He blends gaming with cinematic narration, especially in games like GTA V and Minecraft. Over the years, his creativity and consistency have built him a massive, loyal fan base.

Subscribers: 46.9 Million

Games He Plays: GTA V, Minecraft, Hulk Mod, Dragon Ball Z, Spider-Man.

Brand Collaborations: Asus ROG, OnePlus, Free Fire India, and Netflix India.

Achievements:

Techno Gamerz was featured at YouTube FanFest 2024.

He was nominated for the prestigious “Content Creator of the Year” award at The Game Awards in 2024.

Total Gaming (Ajju Bhai)

Total Gaming, popularly known as Ajay or Ajju Bhai, is one of the most-subscribed and top gaming YouTubers in India, renowned for his mastery in Free Fire and engaging live streams. Despite keeping his identity hidden for a long time, his skilful gameplay and humble nature have made him a fan favourite. His content includes gameplay tips, challenges and eSports coverage, mainly in Hindi. Total Gaming’s rise from a casual gamer to a national icon is a result of his consistency and passion. He is also known for promoting gaming as a positive career choice in India.

Subscribers: 44.8 Million

Games He Plays: Free Fire, BGMI, Call of Duty Mobile, Minecraft.

Brand Collaborations: OPPO India, Free Fire, Asus.

Achievements:

Total Gaming, aka Aaju Bhai, launched his own Free Fire team in 2020.

He also collaborated on official in-game events with Garena, specifically for the “FF Khelna Hai” music video.

AS Gaming (Sahil Rana)

AS Gaming, aka Sahil Rana, is one of the fastest-growing gaming YouTube channels in India. He is known for fun, energetic Free Fire gameplay and challenge videos. AS Gaming channel appeals to young audiences with its mix of humour, strategy and unique game modes. He’s admired for his creative video ideas and consistent uploads that keep viewers hooked. Sahil started his journey from a small town and turned his passion into a thriving digital career. His relatable content and dedication have earned him a solid place in the Indian gaming community.

Subscribers: 20.7 Million

Games He Plays: Free Fire, Minecraft, BGMI.

Brand Collaborations: Monster Energy, Infinix, Free Fire India, BOOYAH!.

Achievements:

Sahil Rana was signed by God Like Esports as a content creator in 2023, symbolising integration between top gaming YouTubers and esports organisations.

AS Gaming by 2025 has played over 8,000 squad matches in Free Fire, securing more than 1,275 wins, and maintaining a K/D ratio above 3.1, which underscores his high-skill gameplay.

Mythpat (Mithilesh Patankar)

Mythpat, also known as Mithilesh Patankar, is not just a gamer; he’s an entertainer. He stands out in the gaming comedy genre with his witty voiceovers, mimicry and humorous gaming skits. His videos often combine pop culture, memes, and gameplay in creative ways. Mithilesh keeps his content fun and unpredictable as he makes parody videos and trending game challenges, etc. His GTA, Minecraft, and mimicry-based content have made him a family-friendly entertainer. He’s also ventured into acting and podcasts in 2025.

Subscribers: 16.6 Million

Games He Plays: GTA V, Minecraft, Among Us, Fall Guys, BGMI.

Brand Collaborations: Netflix India, Unacademy, Lenovo India.

Achievements:

Mithilesh Patankar met Prime Minister Narendra Modi in April 2024 alongside fellow Indian creators like Mortal, Payal Gaming, and Skrossi to advocate for support for the gaming industry.

Mythpat became the Lenovo brand ambassador of India in July 2025.

Live Insaan (Nischay Malhan)

Live Insaan, also known as Nischay Malhan, brings a blend of gaming, reactions and live commentary content. His relatable humour and chaotic gaming moments have won millions of hearts. He often collaborates with his sister, Prerna Malhan, and other creators. Nishchay blends strategic playthrough with Hindi commentary and storytelling, which keeps viewers hooked. His channel “Live Insaan” focuses on games like city‑building sims like Cities: Skylines 2, and horror games such as Granny. Nischay uploads a single video in a week, and each full‑length video often runs close to an hour.

Subscribers: 13.3 Million

Games He Plays: Granny and Chilla’s Art titles (Shinkansen 0 etc.), Cities: Skylines 2, PUBG and Minecraft.

Brand Collaborations: Oppo, Flipkart, and CRED

Achievements:

Nischay received the national ‘Gaming Creator’ award from Prime Minister Narendra Modi at a New Delhi ceremony on March 8, 2024.

Recently, his channel surpassed 13.9 million subscribers, with over 3.5 billion total video views.

Dynamo Gaming (Aditya Sawant)

Dynamo Gaming, aka Aditya Sawant, is a legend in India’s PUBG/BGMI scenario. His signature line “Patt se headshot” became iconic during the early battle royale boom in 2021. Dynamo is one of the first gamers to popularise live-streaming culture in India. His calm gameplay and sniper skills made him an instant hit. His content also includes GTA V, Apex Legends, Mobile Legends, and vlogs, combining competitive play with personal storytelling. Dynamo is a respected creator turned into an Esports entrepreneur, bridging content and competitive gaming.

Subscribers: 10.1 Million

Games He Plays: BGMI, Call of Duty Mobile, GTA V, Valorant.

Brand Collaborations: Red Bull, Asus ROG, OnePlus.

Achievements:

In July 2025, Dynamo joined Gods Reign as co-owner, aligning creator leadership with competitive Esports efforts in India.

Dynamo Gaming, aka Aditya Sawant, hosted major event-style vlogs like “My Gaming Room Tour 2025 – HYDRA | DYNAMO”, which got over 560,000 views in April 2025.

Jonathan Gaming (Jonathan Amaral)

Jonathan Amaral, popularly known as Jonathan Gaming, is one of India’s top professional esports athletes and streamers. Known for his sharp aim and calm composure, he has a massive fanbase in the BGMI (Battlegrounds Mobile India) community. He started his journey with PUBG Mobile and quickly rose through the ranks with his outstanding gameplay. A member of GodLike Esports, Jonathan is admired for his consistency and clutch moments in tournaments. His content blends high-level gameplay with relatable commentary, attracting millions. Known as the “Aim God” of Indian esports, his fanbase loves his aggressive playstyle.

Subscribers: 7.12 Million

Games He Plays: BGMI, PUBG, Call of Duty, Valorant.

Brand Collaborations: Samsung, Loco, Red Bull, iQOO, Gillette, Logitech.

Achievements:

Jonathan is a consistent top fragger in major Indian esports tournaments, particularly in Battlegrounds Mobile India (BGMI).

Jonathan Amaral was featured in Forbes 30 under 30 Asia in 2022 (Gaming & Esports category).

Mortal (Naman Mathur)

Naman Mathur, widely known as Mortal, is a legendary figure in the Indian gaming community and a co-founder of S8UL Esports. He rose to fame through his exceptional PUBG Mobile gameplay and humble personality, becoming one of the most loved creators in the country. Mortal transitioned from competitive gaming to full-time content creation, inspiring millions with his journey. He’s known not just for skill, but for promoting a positive and respectful gaming culture. A two-time finalist at global esports events, he remains an icon in Indian esports.

Subscribers: 6.99 Million

Games He Plays: BGMI, Valorant, Among Us, Minecraft.

Brand Collaborations: Gillette, HP India, Red Bull, Loco, OnePlus, Mivi.

Achievements:

In June 2025, Naman “Mortal” Mathur became the only Indian nominee in the Streamer of the Decade category at the Esports Awards 2025, scheduled for August 10, 2025, in Riyadh, Saudi Arabia

As the co‑founder of S8UL Esports, Mortal helped his organisation become the first ever to win “Content Group of the Year” three times in a row (2022, 2023, 2024), showcasing consistent global-level content leadership.

Scout (Tanmay Singh)

Scout, better known as Tanmay Singh, is one of the most skilled and passionate esports players and streamers in India. He is known for his aggressive gameplay and tactical IQ. Scout gained fame during the PUBG Mobile competitive era and played a key role in putting Indian Esports on the global map. He has represented India at international tournaments like PMWL and PMCO and is known for his raw energy, honesty and dedication. As a key member of Team Xspark, Scout continues to dominate both competitive play and streaming platforms. His streams are a blend of entertainment, learning and intensity.

Subscribers: 5.07 Million

Games He Plays: BGMI, Valorant, EA FC, CS2, story mode & FPS games.

Brand Collaborations: Loco, Monster Energy, LG Ultragear, Rooter, Gillette.

Achievements:

At the Global Excellence Awards 2024, Scout won the prestigious title of Gamer of the Year, alongside Payal winning Female Gamer of the Year; both represented S8UL at the event held on May 12, 2024.

On July 20, 2025, Scout officially joined Medal Esports as a BGMI player, an impactful move recognised widely as one of the biggest esports roster updates in India.

The RawKnee Games (Rony Dasgupta)

Rony Dasgupta, popularly known as The RawKnee, has the best Indian gaming YouTuber content, known for his entertaining commentary and diverse gameplay. His channel, The RawKnee Games, focuses on humorous Let’s Plays, GTA V roleplays, and reactions that blend fun storytelling with pop culture references. With a unique voice and comedic flair, RawKnee has built a loyal fanbase across gaming and entertainment genres. He’s also part of the larger Indian YouTube scenario through collaborations with top creators. His content is perfect for viewers seeking both fun and high-energy chaos.

Subscribers: 5.3 Million

Games He Plays: GTA V, Minecraft, Fall Guys, horror games, trending Indian-themed games.

Brand Collaborations: Netflix India, Monster, Amazon Prime Video, Lenovo, PlayStation India.

Achievements:

He went viral with his “I DID A MINI IPL TOURNAMENT 2024” video, which gathered nearly 3.87 million views, over 8,000 comments, and earned a range of estimated ad revenue.

Conclusion

India’s gaming landscape has evolved from a niche interest into a thriving mainstream industry, and these best 10 gaming YouTubers in India 2025 are at its very core. From precision gameplay to unforgettable entertainment. They have turned digital adventures into shared experiences that resonate with millions.

What truly distinguishes them is their adaptability. Whether stepping into Esports arenas, launching merchandise lines, or forging powerful brand partnerships, these top gaming YouTubers transformed gaming from a passion into a profession. Their journey reflects the rise of a generation that values creativity, connection, and consistency.

As 2025 unfolds, one thing is clear: these gaming YouTubers aren’t just playing the game, and they are shaping the future of digital entertainment in India and beyond.

Want to build a digital identity that stands out like these creators? House of Creasip helps influencers and brands craft bold, scroll-stopping content and high-impact collaborations. If you are ready to level up your presence, House of Creasip is where your next big story begins.

How to Go Viral on Instagram Reels in 2025: The Secret Formula

July 30, 2025

by Shivangi Chopra with No Comment Influencer Marketing

How to Go Viral on Instagram Reels in 2025: The Secret Formula

One night, you posted a 12-second reel on your Instagram account, trying a trending filter with a quirky caption and went to bed with 700 followers. Then you woke up with 15K. Your DMs are full, account reach has exploded, and brands have started showing up, all this just from one reel.

Sounds dramatic? Well, this isn’t fiction.

There is a real-life example, “Kusha Kapila”, who blew up overnight from a few thousand followers to becoming one of India’s most recognisable digital faces. All this fame from her humorous, relatable Instagram Reels. One of her early character sketches, such as “Billi Maasi”, went viral within 24 hours.

Her exaggerated expressions, perfect timing and hilarious one-liners got millions of views, shares and more. That single viral moment skyrocketed her into mainstream popularity and eventually led to brand deals, talk shows and now even movie roles.

If you have ever scrolled through Instagram and wondered how easily ordinary creators suddenly blow up overnight, you are not alone. Instagram Reels have become the new-age digital stage, where anyone, even you, regardless of follower count, can go viral on Instagram Reels if they understand how the algorithm works and play it smart.

Before sharing the secret formula, let’s be clear that going viral on Instagram reels isn’t just luck. It’s a strategy that is a blend of the right audio, timely trends, compelling visuals, engaging hooks and authenticity.

In this ultimate 2025 guide, let’s uncover the secret formula of going viral on Instagram Reels, from decoding the latest algorithm shifts to unleashing scroll-stopping creative hacks that work.

And if you are a brand or creator looking to grow fast and effectively, House of Creasip, the largest influencer marketing agency in India, is your pass to get into the viral game. From creator matchmaking to viral campaigns, we are helping thousands of brands and influencers collaborate and go viral daily.

Why Instagram Reels Is the Fastest Way to Grow in 2025

Instagram is heavily investing and focusing on Reels in 2025, and for good reason. In the trendy format of short-form video on social media, Instagram Reels has become a strong replacement for TikTok and YouTube Shorts.

The platform’s algorithm is heavily pushing Reels to the front and centre on the Explore page and even prioritising them in viewers’ main feeds. According to Meta’s internal data (2025), Instagram Reels now hold for over 30% of the time users spend on Instagram, making it a major focus for creators, influencers and brands looking to grow themselves.

The real magic of Instagram Reels lies in its organic reach and discoverability. Unlike regular posts or Stories, Reels are designed to reach beyond your existing follower base. This means even small creators or new accounts can go viral overnight, with the right hook, sound and timing. The platform rewards consistency and creativity, giving social media creators who regularly post Reels a better chance to trend, increase engagement and grow faster than through traditional static content. Instagram Reels also allow users to get into trending audio, viral challenges and meme formats to help keep their content fresh, relatable and timely.

In 2025, if you’re building a personal brand, growing a niche community, or marketing a product. Instagram Reels is the quickest way to get fast visibility and engagement. It’s the go-to content format for creators, entrepreneurs and digital brands who want to grow fast and authentically.

Using the Instagram Reels-first strategy, now is the time for you to master this format, go all-in on short-form video content and ride the force while the Instagram algorithm is still favouring it. If you are serious about growth on Instagram this year, Reels aren’t optional; they’re essential.

6 Smart Moves to Go Viral on Instagram Reels

Master the Algorithm Triggers

Focus on high watch time, rewatchability, and saves or shares. Make content that hooks viewers in the first 3 seconds and keeps them watching until the end.

Example: Curly tales, aka Kamiya Jani, a travel and food influencer, often starts food Reels with a close-up shot of sizzling street food. The first 3 seconds create sensory appeal, keeping viewers glued until the end. This results in high engagement and replays.

Jump on Trends, But Add Your Twist and flavour

Use trending audios, formats, or challenges, but stand out by adding your personality, unique ideas, or remixing popular content with your voice.

Example: Anubhav Singh Bassi, comedian, took a trending audio and added a hilarious stand-up-style rant about Indian weddings. The relatable twist helped it go viral while staying true to his style.

Provide Value That Triggers Emotion or Curiosity

Create Instagram Reels that entertain, educate, or emotionally connect. Think relatable humour, quick tips, inspiring moments, or jaw-dropping visuals.

Example: Your food lab, aka Sanjyot Keer, a chef YouTuber, uses drool-worthy recipe videos with quick, satisfying cuts that teach while triggering visual cravings. His Reels, like “5-Minute Chocolate Mug Cake”, got up to millions of views.

Polish Your Reel with Hook, Captions and Audio

Use clear text overlays, subtitles and SEO-friendly captions. Pair with trending sounds or original voiceovers to boost visibility and engagement. You can also use different types of hooks to engage people, such as visual hooks, question hooks.

Example: Kritika Gill, fashion and makeup artist, opens her Reels with a zoom-in while asking, “Guess how much this outfit cost me?” Instantly creates curiosity, combined with upbeat audio and clean captions, perfect for going viral.

Engage Smartly: Time and Interaction Matter

Post when your audience is most active (example: 7–9 AM or 6–8 PM IST). Reply fast, share to Stories, and send to friends. This will drive early engagement and virality.

Example: Sharan Hule, a finance influencer, posts finance tips at random times. Once he shifted to peak hours and responded to every comment within the hour, his Reels started crossing 500K views consistently.

Be Consistent and Analyse Performance

Don’t chase just one viral hit. Post 3 to 5 Instagram Reels per week. Every day, learn what works through Insights and build a recognisable niche and style for long-term growth.

Example: So many big influencers upload 2- 3 Reels every week. Their engaging style, according to their niche and regular uploads, helped them skyrocket on your feeds.

How the Instagram Algorithm Works in 2025 and Updates

In 2025, Instagram’s algorithm is smarter and faster than ever. It is getting driven by AI and predictive behaviour analysis. It tailors the Reels feed based on real-time user interest, past interactions and users’ content consumption patterns.

Key points that matter the most :

Watch Time: Instagram Reels that are watched till the end or rewatched get a major boost.

Engagement Quality: Comments, shares, saves and meaningful DMs matter more than likes on a reel.

First 3 Seconds: The hook of the reel must immediately capture attention. Otherwise, the algorithm won’t show it even to your followers if the reel is not catchy enough.

User Activity Match: Instagram recommends Reels that align with what users recently engaged with.

Freshness & Consistency: Posting frequently and consistently boosts reach, especially for smaller creators and influencers.

2025 Instagram Algorithm Update:

AI Personalisation:
The algorithm now predicts what users want before they search, using advanced AI behaviour tracking and interest mapping.

Engagement Over Everything:
Saves, shares, DMs, and watch time, especially reel completion rate, now matter more than likes or comments.

Content Clustering:
Posts are grouped by niche and editing style. Using this, users are shown hyper-personalised content from “content clusters.”

Keyword and Audio Optimisation:
Captions, on-screen text and audio are scanned to match user interests and SEO-friendly content wins.

Collab & Remix Boost:
Instagram Reels using the remix or collab features get 25- 40% more reach and algorithmic preference.

Reel Content Ideas That Work Across Niches

No matter what your niche is, some type of content universally works well. Here are evergreen ideas that work in every niche and genre:

1. “Did You Know?” Reels
Quick facts, hacks, or little-known tips. Works best for education, fitness, food, tech, fashion, etc.

2. POV and Relatable storytelling
First-person storytelling or dramatised situations that reflect everyday emotions.

3. Before vs After Transformation
Great for fitness, beauty, art, DIY and travel. People love progress and reveal moments.

4. Checklist Format
“5 Things You Didn’t Know About _ ” or “Top 3 Apps I Can’t Live Without” keeps viewers engaged and curious.

5. Myth-Busting
Exposing or clarifying common assumptions is highly shareable. Creators use this hook in myth-busting style: “You’ve been doing it wrong”.

6. Trend Remix
Take trending audio or memes and give them your niche twist. For example, a finance creator uses a trending sound to explain budgeting.

7. Day in My Life or Behind-the-Scenes
This content makes you, as a creator, more relatable to the audience. Adds a human touch in the video and connection and trust with viewers.

8. Mini-Tutorials or Step-by-Step
Teach something valuable in 15–30 seconds with simple visuals and clear text overlays.

Common Mistakes That Kill Your Instagram Reels

Even big influencers fall into these traps of mistakes. Avoid them to keep your Reels thriving always :

1. Weak Hook in First 3 Seconds
Everyone scrolls reels fast as they watch reels in breaks, the metro and more. If your opening isn’t captivating, they will swipe away.

2. Overusing Text or Using Tiny Fonts
Text-heavy Reels with poor readability lose viewers. Always use minimal, bold and readable text.

3. No Value or Purpose
Before posting, always find what is the purpose of this reel. Entertain, educate, inspire or don’t post. Reels that do nothing won’t be pushed by the algorithm and watched by millions.

4. Not Using Captions/Subtitles
According to the research of Meta, over 85% of users watch Reels on mute. So if there are no captions, then you lose potential viewers.

5. Poor Lighting & Audio
Low-quality visuals and unclear sound scream “amateur” and hurt your engagement.

6. Ignoring Trends
Trends give you a chance to ride momentum. Missing them makes your content less discoverable.

7. Posting Inconsistently
Inconsistent posting breaks the algorithm’s trust. Aim for consistency over perfection. Post anything, but posting something is a better approach for going viral in 2025.

8. Using Too Many Hashtags
In 2025, using 3 – 5 highly relevant hashtags works better than spamming 30-tag dumps.

Tools & Apps to Level Up Your Reels

Upgrade your Reel game with these tools for editing, planning and design:

Video Editors:

CapCut – AI auto-edit, trend templates, auto-captions.

InShot – For beginners, quick cuts, music, transitions.

VN Editor – Clean interface for cinematic effects.

LumaFusion ( iOS users ) – Pro-level control and colour grading.

Text & Design Tools:

Mojo –Templates for stylish motion graphics and overlays.

Canva – Instagram reel templates, quick edits, animated text.

GoDaddy Studio – Clean branding overlays, intros.

Audio & Music Tools:

Splice – Add sound effects and sync with video cuts.

Audiio / Artlist – Royalty-free, license-safe music for monetisation.

Planning & Analytics Tools:

Later / Metricool – Schedule Instagram Reels, see ideal timing, post insights.

Notion and Google Sheets – Content planning calendar.

Hashtag Expert – Smart AI hashtag recommendations.

AI Support Tools:

ChatGPT – Reels ideas, captions, scripts.

Descript – Text-based video editing and auto-caption.

Opus Clip / Vizard – Turn long-form videos into short Reels using AI.

What to Do After You Go Viral

A viral moment can change your entire digital life. It will turn you from a hidden gem into a spotlight sensation overnight. But the real game starts after the spike. Use that spotlight wisely to build trust, nurture your audience, and convert attention into long-term growth :

1. Post a follow-up reel within a maximum of 2 days

Share a “Part 2,” answer questions from the comments, or post another in the same format to ride the momentum.

2. Pin the viral reel to your profile

This will boost profile conversion for new viewers who check out your content.

3. Optimise your bio and link

Add a clear niche description and strong call to action ( CTA). Use a link tool like Linktree, Beacons, or Koji to drive traffic to other platforms.

4. Engage Like Crazy

Reply to every comment for 48 hours. Pin the funniest or insightful comments to keep people talking.

5. Study the Insights

Who watched? What time? What % watched fully?. Duplicate the structure, tone, or topic of what worked.

6. Convert Audience Into Followers or Buyers

Offer free value: “DM me ‘start’ for my free toolkit”.Push lead magnets, courses, collabs, or email sign-ups.

7. Utilise Virality for Brand Collabs

Screenshot metrics and pitch to brands, especially if they fit your niche. You can charge 2x -3x more after viral engagement.

8. Don’t Stop Posting

The worst move is ghosting. Post consistently so you don’t lose your new audience. Keep quality high, but don’t overthink perfection.

Conclusion

By now, you know that going viral on Instagram reels in 2025 isn’t just about luck or randomly hitting the jackpot. It’s about understanding the algorithm, riding the right trends, telling stories that matter and showing up with consistency and interesting topics. The digital space is wide open and more democratic than ever. Whether you have 200 followers, 20, 000 or even 100, you have the power to create content that explodes, connects and converts.

But here’s the catch: viral fame fades fast unless you build on it. What separates short-term success from lasting influence is how you follow up on that viral moment. If you show up again with content that keeps people hooked. Then you turn that momentum into meaningful relationships, collaborations or even a thriving business.

You don’t need a studio setup or a massive team, just a phone, a message and the confidence to post consistently and authentically. Instagram Reels are your launchpad. The Instagram algorithm right now is your biggest ally. So instead of waiting for the “perfect moment,” this is your moment.

Start creating. Start posting. When that reel blows up, and it will, then be ready to own the spotlight. Because going viral isn’t the end of your story. It’s just the beginning

Top 15 Fashion Influencers in India (2025)

July 30, 2025

by Shivangi Chopra with No Comment Influencer Marketing

Top 15 Fashion Influencers in India (2025)

In a world where fashion speaks louder than words, today‘s fashion influencers in India are not just content creators or influencers. They are the new-age trendsetters redefining beauty, individuality and self-expression. The top fashion influencers in India 2025 have made it crystal clear that fashion is for everyone, from slaying the runway with haute couture or styling budget-friendly streetwear.

These fashion influencers are not just changing the way we perceive trends but are also pushing boundaries with sustainability, inclusivity and innovation. From edgy Gen Z icons with bold aesthetics to timeless fashion influencers who effortlessly blend tradition with modernity.

The fashion influencer scenario in India is more vibrant than ever. These 15 fashion influencers in India 2025 have become the go-to source for everything, from daily outfit inspiration and luxury brand collaboration to behind-the-scenes styling secrets, all this with massive online communities and loyal followers.

Their reach isn’t just limited to likes and shares. They are shaping buying decisions, driving conversations and sometimes even influencing what lands in stores.

At the heart of many successful collaborations between fashion influencers and brands is us, House of Creasip, the largest influencer marketing agency in India. We use creativity that connects your brand with the perfect influencer to amplify their vision.

Whether you are a growing brand looking to shine or an influencer aiming to elevate your content game, House of Creasip helps you break through the clutter and create campaigns that not only look good but feel authentic.

Let’s dive into the top 15 list of fashion influencers in India 2025, who are defining the future of Indian fashion.

Komal Pandey

Komal Pandey is one of the top fashion influencers in India. She is known for her experimental styling, bold aesthetic and storytelling through fashion. Komal has redefined content creation in India through her unique content, like styling everyday clothes into couture looks, to breaking fashion stereotypes. She has built a niche that blends fashion, performance and emotion, such as her most loved reels are of when her fashion meets theatrical reels and artistic concepts.

Followers: 1.9 Million

Fashion Style: Experimental, high-fashion fusion, theatrical styling

Unique Impact: She turned fashion into a form of expressive storytelling, inspiring influencers to blend emotion with aesthetics

Mohak Narang

Mohak Narang is a popular Indian lifestyle influencer known for his charming personality and relatable content. He calls fashion “an expression of individuality and confidence. He started his fashion page on TikTok and later on Instagram and YouTube. He has now become a youth icon with a strong presence in fashion and travel content. His stylish looks, boy-next-door appeal and engaging videos have earned him a massive fanbase.

Followers: 3.3 Million

Fashion Style: Casual streetwear with a trendy, Gen-Z vibe

Unique Impact: Blends fashion with relatable storytelling, making style accessible and aspirational for Indian youth.

Nancy Tyagi

Nancy Tyagi is a self-made fashion influencer who gained massive popularity for her debut in a self-designed pink gown at the 77th Cannes Film Festival in Paris. She comes from a small town in Uttar Pradesh, India and is loved by her followers for designing and stitching her show-stopping outfits. Her journey reflects talent, determination, and originality. Nancy Tyagi’s famous series is an outfit from scratch, in which she shares her journey of making one dress.

Followers: 3 Million

Fashion Style: DIY couture, modern ethnic fusion, red-carpet glam

Unique Impact: Inspired a generation of creators to embrace handmade fashion and sustainable style with confidence.

Urfi Javed

Urfi Javed is one of the boldest and unconventional fashion influencers in India, who rose to fame through her daring outfit choices and viral media presence. She is known for breaking norms and challenging traditional aesthetics. She has become a symbol of fearless self-expression in Indian fashion. Urfi frequently makes headlines for her jaw-dropping looks, often made from everyday or unexpected materials like glass, flowers, safety pins, or even garbage bags.

Followers: 5.4 Million

Fashion Style: Experimental, Edgy, DIY couture with a touch of shock value

Unique Impact: Redefined fashion boundaries in India by normalising bold, body-positive, and statement-making attire.

Kritika Khurana

Kritika Khurana, aka “That Boho Girl,” is a Delhi-born fashion blogger, YouTuber and social media influencer who kickstarted her career in 2013, posting outfits and style tips. Kritik, using her degree in Fashion and Design, transformed her passion into a thriving career across social media platforms. She is famous for her flawless style and relatable content. Over the years, she has built a loyal following by sharing fashion tips, beauty routines and lifestyle insights.

Followers:1.8 Million

Fashion Style: Bohemian-chic, flowy silhouettes, ethnic and affordable fashion.

Unique Impact: Empowers through body positivity and self‑love, and promotes self-acceptance and mental health awareness through her candid storytelling.

Karron S Dhinggra

Karron S Dhinggra, aka The Formal Edit, is a famous Indian fashion influencer and digital creator known for his sharp sartorial sense and refined grooming content. A lawyer-turned-style icon, he has carved a niche in the men’s fashion and luxury lifestyle space. His approachable personality and focus on affordable men’s style have made him a go-to guide for fashion-conscious men across India. Karron was awarded “Cosmopolitan’s Best Male Blogger” in May 2025.

Followers: 2.2 Million

Fashion Style: Stylish, tailored menswear, luxury grooming

Unique Impact: He redefined men’s fashion content in India by merging classic elegance with accessible styling tips, making luxury look relatable.

Masoom Minawala

Masoom Minawala is a global fashion icon, entrepreneur, and one of the first luxury fashion influencers in India. Masoom’s journey started as the founder and CEO of Style Fiesta, India’s first online fashion website. She blends traditional Indian aesthetics with high-end global fashion. She is also a TEDx speaker and actively promotes Indian artisans on international platforms. Masoom has also represented India at the Cannes Film Festival 2024.

Followers: 1.3 Million

Fashion Style: Luxury fusion of Indian couture and Western elegance

Unique Impact: Promotes Indian designers globally, making traditional wear red-carpet worthy.

Sunny Chopra

Sunny Chopra is a digital content creator and fashion influencer based in Mumbai. He rose to fame through lip‑sync reels and lifestyle videos. Now he blends fashion, travel, fitness, and entertainment into his content. Sunny Chopra is loved for his captivating charm, fashionable looks and versatile content. He often posts his fashionable outfits, from comfortable ‘street style’ clothes to formal attire. One of his mainstream content formats is the “Get Ready With Me” (GRWM) videos.

Followers: 1.9 Million

Fashion Style: Bold yet contemporary, commonly blends traditional Indian textures with modern tailoring

Unique Impact: Showcases accessible street and traditional looks and with young Gen-Z fashion sensibilities.

Rajvee Gandhi

Rajvee Gandhi is a rising Indian fashion influencer known for her bold styling choices and confident persona. She blends modern aesthetics with edgy streetwear, creating standout looks that break fashion stereotypes. She inspires Gen Z audiences with her energetic vibe and fearless attitude. Rajvee brings something fresh to the table every day and is best known for her series of ‘Another Day Another Event’ videos.

Followers: 1.2 Million

Fashion Style: Experimental streetwear mixed with high-fashion elements

Unique Impact: Promotes self-expression and body confidence through daring and unconventional fashion choices.

Manav Chhabra

Manav Chhabra, aka “Mr. Mnv,” is a popular Fashion and lifestyle Influencer in India. He is known for his dashing style and charming personality. He rose to fame through TikTok and, since then, built a strong presence on Instagram and YouTube. His content is a combination of fashion, fitness and lifestyle, making him a youth icon. Manav often collaborates with top brands and gets featured in high-profile campaigns like Milan Men’s Fashion Week 2025.

Followers: 1.6 Million

Fashion Style: Urban streetwear with a polished, edgy vibe and smart casuals.

Unique Impact: Combines trendy content, fitness and fashion to redefine modern masculinity in Indian influencer culture.

Surbhi Rathore

Surbhi Rathore is one of Instagram’s fashion sensations in India. She is known for her vibrant personality and relatable videos. Surbhi Rathore has built a strong digital presence among Gen Z with her creative fashion sense and candid content. She frequently mixes casual wear, ethnic outfits, and chic western attire.. In 2024, Surbhi Rathore was also named among India’s Top 50 Digital Creators by Forbes India.

Followers: 3.5 Million

Fashion Style: Trendy, youthful, streetwear-inspired with bold accessories

Unique Impact: Blends fashion with humour and daily life, making style feel fun and approachable for young audiences.

Sanket Mehta

Sanket Mehta is a popular Indian content creator, model and well-known experimental Indian fashion influencer on Instagram. He is known for his charming personality and stylish looks. Sanket is rising to fame through short-form content and has now evolved into a full-fledged fashion influencer with a massive Gen Z following. He effortlessly blends trendy streetwear with high fashion, making waves in the digital style space. In 2025, Sanket received for “modern style visionary” award from Elle India.

Followers: 840k

Fashion Style: Urban streetwear with a bold, experimental twist

Unique Impact: Redefines Gen Z fashion with edgy aesthetics and viral styling content

Ayushi Verma

Ayushi Verma is one of the most followed fashion influencers in India. She is known for her elegant yet playful style that resonates with Gen Z and millennials alike. She keeps her audience engaged with relatable and trend-driven content with a flair for mixing streetwear with ethnic twists. Her confident presence and versatile looks have made her a fast favourite on Instagram. In 2024, Ayushi Verma was featured in Cosmopolitan India’s ‘Top Digital Fashion Creators’ list.

Followers: 1.4 Million

Fashion Style: Fusion of urban streetwear, Indo-western, and glam casuals.

Unique Impact: Inspires young women to experiment boldly while embracing their cultural roots.

Sakshi Sindwani

Sakshi Sindwani is one of the famous Instagram fashion influencers, models, and advocates for body positivity in India. She rose to fame for breaking stereotypes and redefining beauty standards in the fashion industry. Sakshi has also been featured in India’s top 100 digital stars list. She became the first mid-size model to walk for India Couture Week. Last year, Sakshi was featured on the Forbes 30 Under 30 list.

Followers: 703k

Fashion Style: Bold, glamorous, experimental, and unapologetically body-positive.

Unique Impact: Promotes size inclusivity and self-love in Indian fashion.

Vaibhav Keswani

Vaibhav Keshwani is one of the top fashion influencers in India who creates content around Menswear, Grooming and Lifestyle. He started as an influencer in 2016, and he quickly gained recognition for his sharp styling tips and men’s grooming advice content. He also runs Fleek Studio, a professional content production space. Vaibhav’s clean aesthetic, relatable personality and practical outfit breakdowns have earned him features in Forbes India’s Top 100 Digital Stars in 2022 and 2024. Vaibhav has collaborated with top-tier brands including Bvlgari, Diesel, and Mercedes.

Followers: 601k

Fashion Style: Clean, versatile, and elevated men’s fashion

Unique Impact: Simplifies men’s fashion for the modern Indian man through relatable outfit guides, grooming content and premium brand collaborations.

Conclusion

As this year is full of the style-savvy era, it’s evident that Indian fashion influencers are more than just trend followers. They are trendsetters, storytellers and culture changers. It can be Nancy Tyagi‘s hand-stitching couture from scratch, Uorfi Javed breaking every rule in the fashion playbook, or Komal Pandey transforming outfits into theatrical performances. Each of these top 15 fashion influencers is rewriting the definition of what it means to be fashionable in India today.

What sets these 15 fashion influencers in India 2025 apart is not just their charm for style, but their ability to shape conversations around sustainability, body positivity, self-expression and representation. They have become trusted voices in the fashion world, influencing not just online communities, but also what we see on store shelves, runways and even red carpets.

Their reach goes beyond aesthetics as they are shifting mindsets, buying behaviour and breaking social stereotypes along the way. They are not just redefining fashion, but they are redefining identity, confidence, and culture in India.