Influencer Case Study
3 Years Strong Impact, 1000+ Monthly Influencer Collaboration!
The campaign highlighted Dot & Key’s unique product aesthetics and positioned them as an all-season friendly brand that resonates with modern audiences.
Objective of the Campaign
- Create awareness that Dot & Key is a friendly brand for all seasons.
- Enter and resonate with mainstream audiences in India.
- Build long-term engagement with the audience.
The Challenges
- Despite being a top brand, struggled to win the hearts of mainstream Indian audiences.
- Perception of being “aesthetics-only” with limited practical effectiveness.
- Audiences lacked clarity on why products are popular (Vitamin C etc.)
- Needed sustained engagement every month.
- All-season products weren’t staying relevant throughout the year.
Campaign Statistics
2.5M
Reach
500K
Engagement
102K
Interactions
1250
Collaborations
The Result of Working with Us
- Long-term partnership ~3 years and growing.
- 1000+ influencer reviews every month increasing trust.
- Massive nationwide visibility across demographics.
- Strong brand positioning as an effective + aesthetic brand.
1000+/Month
Nationwide Reach
All-Season Messaging
High Trust Content