Influencer Case Study

Routine-Led Virality — Dot & Key Turns Daily Skincare Into a 2.5M Reach Surge

Dot & Key transformed everyday skincare habits into high-impact content, using real creators to build a wave of relatable routines that drove massive awareness and consistent engagement.

Objective of the Campaign

  • Position Dot & Key as a go-to brand for modern, everyday skincare routines.
  • Drive large-scale awareness through routine-based, relatable content.
  • Highlight product usage in simple, repeatable daily scenarios.
  • Build strong recall through consistent and familiar content formats.

The Challenges

  • Standing out in a saturated skincare market with high competition and similar messaging.
  • Making routine-based content feel fresh, engaging, and scroll-worthy.
  • Limited collaborations required high-impact output from each creator.
  • Avoiding overly promotional content to maintain authenticity and relatability.
  • Driving both scale and engagement through minimal creator activation.

Campaign Statistics

2.5M
TOTAL REACH
500K
TOTAL ENGAGEMENT
100k
TOTAL INTERACTION
2
TOTAL COLLABORATIONS

The Result of Working with Us

We executed a focused strategy centered on routine-first storytelling and high-performing creator content.

  • Achieved 2.5M reach through impactful, relatable skincare narratives.
  • Generated strong engagement driven by everyday usage content.
  • Built a perception of Dot & Key as a natural fit in daily skincare habits.
  • Created content that was easy to consume, repeat, and remember.
  • Positioned the brand as a leader in routine-driven digital skincare content.
Skincare Routines High Reach Minimal Strategy Everyday Content Brand Recall