Influencer Case Study
700+ Influencers, One Barter Campaign, Massive Online Growth!
The campaign transformed the Plum brand from unknown to unforgettable—boosting reach, increasing brand awareness, and building trust & credibility with the target audience.
Campaign Statistics
1.7 Million
Total Reach
75k
Total Engagement
46k
Total Interactions
1698
Total Collaborations
Objective of the Campaign
- Increase the ROIs of the brand.
- Build credibility and trust with the target audience.
- Explain why people should choose Plum over other skincare brands.
The Challenges
- Target audience didn’t know the product’s X factor.
- Crowded market with established brands like Minimalist, Dot & Key, etc.
- People were unsure why they should choose Plum over other top Indian skincare brands.
- Weak storytelling—struggled to create a strong audience connection.
- Digital presence was weak and not easily discoverable.
The Result of Working with Us
We collaborated for one month on a barter campaign across Instagram and YouTube.
- Activated 700+ nano & micro influencers with strong reach, engagement, and loyal followings.
- Hero product: Rice Water Gel Cream used to maximise product-led discovery.
- Real product experiences showcased to build credibility and trust with the target audience.
- Creators highlighted the X factor, clarifying why Plum should be chosen over other brands.
700+ Creators Barter Campaign IG + YouTube High Trust Content