Top Richest Influencers in India 2025
The Richest Influencers in India are growing rapidly in popularity daily and influencer marketing has reached new milestones. Today in 2025, everyone from professionals to children is on the internet sharing their lives, talents, hobbies and interests. There is a rapid growth of content creators in the India digital economy.
People are collaborating with brands, creating podcasts and expanding their reach on multiple platforms, including YouTube and Instagram. Indian influencers on Instagram are not just content creators; they are digital entrepreneurs who turn influence into a million-dollar business venture. Many of them are now counted among the Richest Influencers globally.
Digital creators in India have a strong drive to influence and they are earning a massive following in a short period and becoming an essential part of many popular brands. For instance, Technical Guruji has collaborated with top brands like Apple. From lifestyle vloggers to tech experts, the top Instagram influencers in India are leading this change.
House of Creasip, the largest influencer marketing agency in India, brings you the top 10 richest influencers in India, who are not just trendsetters but also among the highest-paid Indian YouTubers and content creators, crossing new benchmarks and dominating the charts on social media platforms in India.
1. Gaurav Chaudhary (Technical Guruji)
@technicalguruji I @technicalguruji/Youtube
Gaurav Chaudhary, aka Technical Guruji, is dominating the technical influencer arena by delivering relatable, high-quality, engaging and fast updates. His content includes gadget unboxings, tech news, and more. He was the first Indian tech influencer to get international reach in Hindi tech content.
Technical Guruji has made technology accessible to the Indian audience, as he also caters to a non-English-speaking audience. If you are looking for updates on the latest OnePlus, Apple and others, including their quality, comparison and more, you can find the first review on India’s top tech influencer and YouTuber, Technical Guruji’s channel.
Niche: Technology and Gadgets
Net worth: ₹ 356 crore ($ 50 million)
Audience: Gadget lovers and tech enthusiasts
Followers: 23.7 million (YouTube), 6 million (Instagram)
Brand Collaboration:
Technical Guruji has collaborated with Samsung, OnePlus, Apple and Xiaomi.
He made an impact by featuring their products, sharing first-hand reviews and his perspective on the products, which attracted the audience even more due to his authenticity.
Major Accomplishments:
Technical Guruji was featured on Forbes India’s 30 Under 30.
Gaurav has achieved a silver, gold and diamond YouTube play buttons.
2. Bhuvan Bam (BB Ki Vines)
@bhuvan.bam22 I @bbkivines/YouTube
Bhuvan Bam, aka BB ki Vine, has been dominating YouTube since 2015 by making relatable comedy jokes that are deeply rooted in Indian culture. After achieving groundbreaking success through his YouTube channel, Bhuvan Bam expanded his horizons to films, short films and TV shows. With series like Dhindora and Tazza Khabar, he received massive reach.
Niche: Comedy, Acting, Music
Net worth: ₹ 122 crore
Audience: Young Adults (age 18-35)
Followers: 20 million (Instagram), 26 million (YouTube)
Brand Collaboration:
Bhuvan Bam has collaborated with Google, Myntra, Tinder, Beardo and more.
He attracted the audience towards collaborative products through relatable, funny sketches, partnering with them in their awareness campaigns and endorsing the brand.
Major Accomplishments:
He has launched his own production house, “BB ki Vines Production,” and focuses on original web content.
BB ki Vines has received several awards, such as the YouTube Creator Awards and the Filmfare Award for Best Short Film (a popular choice) for “Plus Minus “. He also won an IWN Digital Award for his performance in “Dhindora”.
3. Raj Shamani
@rajshamani I @rajshamani/Youtube
Raj Shamani is a well-known entrepreneur, motivational speaker, content creator and founder of the “Figuring Out” podcast, which is rapidly growing among Indian podcast listeners. Through his platform, he talks about business growth, entrepreneurship, personal growth and success. On his podcast, he interviewed top founders, CEOs and prominent celebrities such as Amir Khan, Vijay Mallya, Bill Gates and more.
Through this, he’s attracted people with his practical advice on mindset, productivity and leadership. He also launched a business venture with his family, known as House of X, which supports digital creators in scaling their brands.
Niche: Entrepreneurship, Personal Development
Net worth: ₹ 91 crore
Audience: Young entrepreneurs, Professionals, Self-development enthusiasts
Followers: 4.1 million (Instagram), 11.4 million (YouTube)
Brand Collaboration:
Figuring Out’s founder has collaborated with brands like CRED, Amazon, Mercedes-Benz and many more.
Through collaboration, Raj created content related to the brand, like sharing knowledge about CRED’s smart credit card, promoting Amazon tools and making featured stories, etc, for Mercedes.
Major Accomplishments:
Raj Shamani is the first Indian podcaster to be invited to the United Kingdom (UK) universities, such as the University of Warwick, the London School of Economics and King’s College London.
In 2022, Raj released a book called “Build, Don’t Talk” as an author, which later became a top bestseller on Amazon.
10 million people watched Vijay Mallaya’s first interview in 9 years, hosted by Raj Shamani.
4. Ranveer Allahbadia (BeerBiceps)
@beerbiceps I @ranveerallahbadia/Youtube
Ranveer Allahbadia, aka BeerBiceps, is known for his self-motivation, fitness and entrepreneurship content. He hosts a show, “The Ranveer Show (TRS)”, in which he has in-depth conversations with top personalities about spirituality, Bollywood and more. On his show, he had popular guests like Dr S. Jaishankar, Kangana Ranaut and Arnab Goswami.
Through his content, he reached a mass audience and became a top podcast influencer in India. Besides podcasts, BeerBiceps also runs BigBrainCo., which is a talent management and media company that handles influencer marketing.
Niche: Self-improvement, Fitness, Motivation
Net worth: ₹ 60 crore
Audience: Young adults (18-35)
Followers: 4.33 million (Instagram), 10.5 million (YouTube)
Brand Collaboration:
BeerBiceps partnered with Ajio, Mountain Dew and Spotify.
He made a significant impact while partnering with a brand by including them as the title sponsor for his show or by making TRS exclusively on their app.
Major Accomplishments:
Ranveer Allahbadia received the National Creators Award in 2024.
Net worth: ₹ 25-30 crore ($3-4 million)
Audience: Millennials and Gen Z
Followers: 6 million (Instagram), 15 million (YouTube).
5. CarryMinati (Ajey Nagar)
@carryminati I @carryminati/YouTube
Carry Minati, aka Ajey Nagar, is known as the king of roasting and gaming. He has three YouTube channels: one is CarryMinati, which is dedicated to roasting content; the second is CarryLive, which is focused on live streams and gaming; the last one is CarryMinati Production Official, which is solely for behind-the-scenes and vlogs. Carry‘s core audience is the younger generation, especially Gen Z. He is known for his unique content delivery.
Niche: Roasting, Gaming, and Comedy
Net worth: ₹ 50 crore ($ 6 million)
Audience: Young Generation (Gen Z, Millennials)
Followers: 21 million (Instagram), 50-58 million (YouTube)
Brand Collaboration:
The famous YouTube roaster collaborated with KFC, Winzo and Lenskart.
He appealed to the audience towards brands by making exclusive Carry-related food, such as KFC Saucy Chicken Popcorn and he became the brand ambassador for Winzo. He promoted stylish eyewear and more.
Major Accomplishments:
He started getting recognition from a massive audience through his comedy-roasting content.
During the TikTok vs YouTube controversy of 2020, CarryMinati got his viral video.
Recently, Carry has been doing multiple major collaborations, such as his biggest collaboration last year was with Mr. Beast, IShowSpeed, Logan Paul and other Indian creators like Bhuvan Bam, Triggered Insaan.
6. Gaurav Taneja (Flying Beast)
@taneja.gaurav I @flyingbeast320/Youtube
Gaurav Taneja, aka Flying Beast, is known for his fitness content, lifestyle vlogs and for being a former pilot. On his YouTube channel, he shares about his family, travel and normal daily life vlogs. He gained popularity when he shared flight safety concerns in the company where he used to work, “AirAsia”,
This resulted in him being terminated as a pilot, sparking widespread debate in India. Since last year, he has been the subject of rumours about his marital life and the relocation of his pet dog. Despite these controversies, he is one of the top influencers.
Niche: Fitness, Vlogging, Flying
Net worth: ₹ 35 cr
Audience: Fitness enthusiasts, Travel lovers
Followers: 3.5 million (Instagram), 9.3 million (YouTube)
Brand Collaboration:
Gaurav Taneja has collaborated with brands like Hoopr.ai and Thebabybo.
He affected the brand reach by making motivational songs like “Zidd Hai“ or by joining as a partner and investor in the company.
Major Accomplishments:
In 2021, on the 75th Independence Day, Flying Beast and his wife, Ritu Rathee, made an Indian map through the air on a pre-planned route.
Recently, Gaurav pitched his brand, BeastLife, on Shark Tank, seeking ₹ 1 cr with 1 % Equity.
Flying Beast recently appeared in the podcast of Prakhar ke Pravachan, where he talked about the recent Air India Boeing plane crash in Ahmedabad and more about aeroplane-related topics.
7. Jannat Zubair
@jannatzubair29 I @jannatzubairrahmani956
Jannat Zubair is a popular Indian actress and Indian content creator who became popular as a child actor with the TV serial “Phulwa”, then rose to fame with the prominent serial “Tu Aashiqui “, which was trending among the audience due to its vibrant story and presence on social media. She has a massive following on her social media, where she shares about fashion, beauty, lifestyle, and more.
She also appeared in many music videos and collaborated with brands. Currently, she is a prominent figure in the entertainment and digital industry and is often ranked among the famous Instagram influencers in India.
Niche: Acting, Fashion, Beauty
Net worth: ₹ 25 cr
Audience: Gen Z, Millennials
Followers: 50 Million (Instagram)
Brand Collaboration:
Jannat collaborated with many brands such as Vivo, Maruti Suzuki, Flipkart, UBON and many more.
She affected brand influence by being a brand ambassador or by making entertaining content for the brands.
Major Accomplishments:
She participated in Khatron Ke Khiladi 12, which gained massive reach.
Jannat Zubair recently made her debut on OTT with Karan Johar’s game show “The Traitors” on Prime Video.
8. Kusha Kapila
@kushakapila I @kushakapila5643
Kusha Kapila is recognised for her sharp, quirky characters, satirical sketches and bold voice against societal norms. She gained popularity through her famous character, “Billi Massi,” which connects people with South Delhi stereotypes. Kusha has collaborated with many brands and appeared in an OTT series.
With her strong personality, relatable content and voice on social issues, she has carved a unique space in India’s influencer space. Due to her niche in multiple fields, she is one of the top Indian Instagram influencers.
Niche: Comedy, satire, fashion
Net worth: ₹ 20 crore ($ 2 million)
Audience: Urban millennials and Gen Z
Followers: 4.2 Million ( Instagram ), 900k (YouTube)
Brand Collaboration:
Kusha Kapila collaborated with BigBasket, Amazon and more.
She influenced people by getting featured in a brand’s campaign and on their platform.
Major Accomplishment:
In 2023, Kusha Kapila was recognised by Forbes as one of India’s top 100 digital stars.
She has received multiple awards, such as from NDTV for social impact influencers of the year in 2024 and was praised by Smriti Irani for her grace.
Recently, Kusha released the UnderNeat brand, shapewear and innerwear D2C (direct to customer).
9. Prajikta Kholi (MostlySane)
@mostlysane I @mostlysane/Youtube
Prajikta Kholi, aka MostlySane, is known for her humorous, relatable content. Her content begins with everyday life content on topics like family, mental health and relatable content. She has a famous series on her channel, “Real Talk Tuesday” and “Saturday Sawaal.” Besides, as a YouTuber, MostlySane has been opening doors as an actor and book writer. She gained popularity through her relatable sketches, such as students during board exams.
Niche: Comedy, Lifestyle, youth empowerment
Net worth: ₹ 16 crore
Audience: Young adults
Followers: 8.8 million (Instagram), 7.3 million (YouTube)
Brand Collaboration:
Prajikta Kholi collaborated with L’Oréal, MasterChef India, Yatra.com and Sony Liv.
She impacted the brand’s reach by promoting its products, endorsing travel deals with Yatra, and participating in its campaign.
Major Accomplishment:
Prajikta Kholi, in addition to YouTube, has been growing in movies and series. She debuted as an actor with a lead role in the Netflix series Mismatched, and she debuted in Bollywood in the movie JugJugg Jeejyo.
In January 2025, MostlySane released her book “Too Good to Be True “as the author.
10. Tanmay Bhat
@tanmaybhat I @tanmaybhat/ Youtube
Tanmay Bhat is a crucial figure in Indian comedy scenes, renowned as a writer, producer and content creator. He is known as the co-founder of the comedy collective AIB. Through AIB, he revolutionised Indian online comedy sketches and social commentary and became a famous comedian. He also served as a judge on the Amazon show “Comicstaan” and collaborated with brands like CRED.
Niche: Comedy, reaction videos, entertainment
Net worth: ₹10-20 crore
Audience: Gen Z, digital-savvy viewers
Followers: 5.2 million (YouTube), 2 million (Instagram)
Brand Collaboration:
Tanmay Bhat collaborated with brands like Infinix GT30 Pro, Swiggy Instamart, Kotak811 and more.
He promoted brands by getting featured in their ads and campaigns.
Major Accomplishments:
In 2025, Tanmay appeared on Kaun Banega Crorepati alongside creators like Samay Raina, Bhuvan Bam, and Kamiya Jani, hosted by Amitabh Bachchan.
Recently, he lost over 50 kg. Through his journey and dedication, he inspired his fans.
Conclusion
Currently, India is witnessing a phenomenal rise in Indian influencers in the digital economy, ranging from comedy, roasting, tech, fashion, styling, makeup, business insights, to vlogs and humorous storytelling, etc. Indian content creators are thriving and dominating social media.
Today, top Indian influencers are capturing big platforms and global attention, such as Nancy Tyagi, a fashion designer and famous Instagram influencer who made headlines during Cannes in 2024. The leading 10 remarkable Indian influencers have been thriving in the influencer arena.
These influencers strategically and with their authentic talent turned their hobbies and interests into a powerful platform through which they inspire millions daily. Through their influence, they have set new standards in society that influence the masses.
Now, influencing is not just limited to Bollywood stars or celebrities in 2025. As times move forward, Indian influencers will only grow stronger with more of their stories, which will spark cultural, relatable and society-changing, evolving conversations that will shape our country in a more prosperous way and help open many closed doors for future generations in digital entrepreneurship. Viewed from the lens of influence and digital entrepreneurship, the future of India is full of light, diversity and new beginnings.
If you’re a brand looking to collaborate with top influencers in India and grow your brand on online platforms, connect with House of Creasip, the largest influencer marketing agency in India. We have a massive community of diverse influencers from all across India.
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FAQs:
Q1. Who is the richest Indian influencer in 2025?
Technical Guruji, Gaurav Chaudhary, has an estimated net worth of ₹356 Crore as of early to mid-2025. He is a popular technology content creator known for his detailed reviews and tech-focused videos.
Q2. How do these influencers earn their wealth?
The influencers earn their income from multiple sources like YouTube ads, Instagram sponsorships, brand collaborations, live shows, OTT/web series, merchandise and also as brands or startups. Unlike traditional celebrities, digital creators today can receive revenue from a variety of sources.
Q3. How does House of Creasip, the influencer marketing agency, select the richest influencers for brand campaigns?
The factors through which our team selects the right influencers for your brand include cost per result, audience affinity, the previous ROI of the influencer, and their interest in long-term partnerships. We also analyse risk factors like controversy, overexposure, or brand misalignment, before presenting strong value influencers.
Q4. Do brands always get ROI when working with the richest influencers?
The influencer ROI depends on their niche, followers and how the influencers deliver their content, because even though they don’t have millions of followers, if their content delivery is authentic and reaches massive numbers, then the ROI of your brand can increase and bring you visibility. That’s why, while top influencers bring visibility, ROI can drop if the audience is fatigued. That’s why many brands mix top-tier influencers with mid-tier and micro creators for balanced results.
Q5. Which category spends the most on the wealthiest Indian influencers?
The fashion, beauty, gaming and tech industries are the biggest category that spends the most on the richest Indian influencers. In recent years, fintech, edtech and fitness brands have also massively increased their influencer budgets.
https://www.ndtv.com/entertainment/webstories/avneet-kaur-to-jannat-zubair-a-glance-at-their-payrolls-20374 https://timesofindia.indiatimes.com/technology/social/what-is-youtuber-gaurav-tanejas-net-worth-know-his-inspiring-story-from-pilot-to-youtuber-to-a-fitness-enthusiast/articleshow/114496725.cms