10 Best Lifestyle Influencers to Follow on Instagram in India (2025)
Looking for daily inspiration, style and real-life stories? Lifestyle influencers are worth following. They share fashion tips, fitness hacks, travel diaries, and motivational content, as well as much more, to keep you engaged throughout the whole year.
They have made Instagram a place for creativity and connection. What sets Indian lifestyle influencers apart is their ability to blend global trends with local flavours. This makes every post and reel feel relatable and aspirational.
Over the years, lifestyle influencers in India have built large communities, not only on Instagram but also growing rapidly on YouTube. It’s common to see influencers excelling on both platforms, sharing a range of content from skincare routines to home décor ideas.
Whether you enjoy the latest fashion, seek productivity tips, or want to peek into everyday lives, these creators offer something for everyone.
That’s why House of Creasip, a top influencer marketing agency in India, put together the 10 Best Lifestyle Influencers to Follow on Instagram in India (2025). This list features a mix of personalities who inspire, entertain, and show that lifestyle is about how you live, not just what you do.
Jannat Zubair Rahmani
Jannat Zubair Rahmani is an actress from Mumbai who has become a well-known Instagram lifestyle influencer. Jannat uses her acting experience to create relatable posts about fashion, travel and beauty that connect with millions of people. Her content features down-to-earth stories, street-style fashion, and family celebrations. Her engaging reels, brand collaborations, and authentic storytelling have established her as a leading lifestyle icon in India. Jannat is now the No. 1 lifestyle influencer on Instagram in India.
Followers: 50.7 Million
Achievements:
- In January 2025, Jannat surpassed Bollywood icon Shah Rukh Khan in Instagram followers, making her one of India’s top digital talent.
- In June 2025, Jannat joined as a contestant on The Traitors India (Prime Video), expanding her presence into reality OTT entertainment.
- She was honoured at the Air India Presents Power Creator Awards 2025, organised by The Times of India, as one of India’s most impactful digital creators.
Nagma Mirajkar
Nagma Mirajkar is a popular Indian lifestyle influencer known for beauty, fashion, travel, and relatable everyday content. Before becoming a social media influencer, she was a business developer. With millions of followers on Instagram and YouTube, she combines glamorous style with genuine authenticity. Her engaging and eye-catching visuals have made her a trusted voice among young audiences and brands, setting her apart in the lifestyle influencer arena.
Followers: 7.8 Million
Achievements:
- Recently, on 24 August 2025, Nagma became a confirmed contestant for Bigg Boss 19.
- She was honoured as Lifestyle Creator of the Year and Beauty Creator of the Year in 2024.
- Nagma, on 20th August 2025, collaborated with Airbnb for Ananya Pandey’s Style edit for the campaign of Airbnb’s original experience.
Kusha Kapila
Kusha Kapila is a well-known lifestyle influencer in India, an actress and an entrepreneur. She is known for her clever comedy sketches, relatable insights, and colourful fashion. Kusha moves easily between digital and traditional platforms, mixing humour with style. Her bold storytelling and genuine personality resonate with the young generation in India, establishing her as a new influential voice in lifestyle, wellness and entertainment.
Followers: 4.3 Million
Achievements:
- Kusha announced her role in Vyarth, a new short film on her YouTube channel, which was released in July 2025.
- She launched UnderNeat as a co-founder in March 2025.
- Kusha appeared on giant billboards for Vaseline India’s winter campaign in November 2024, making her a landmark face in mainstream advertising and a rare influencer to be spotlighted so prominently.
Ashi Khanna
Ashi Khanna is a lifestyle influencer in India and a fashion influencer based in Delhi and Mumbai. She captivates millions of people with her relatable outfits of the day, beauty tips, and travel-inspired visuals. Ashi is known for combining aspirational style with everyday simplicity. She shares content about skincare routines, body-care tips and fashion insights that resonate with her audience. Ashi is becoming one of the top preferred personalities for brands that value authenticity and modern storytelling in beauty and lifestyle content.
Followers: 1.6 Million
Achievements:
- Ashi was officially recognised as the Lifestyle Influencer (Female) at the prestigious Exhibit Awards, which was announced in early 2024.
- She was invited as a speaker at Meta India’s “Reels Creator Panel” in July 2024.
- On 23rd August 2025, Ashi collaborated with Switzerland Tourism in India and got featured in “Ticket to Switzerland.
Dolly Singh
Dolly Singh is a well-known lifestyle Instagram Influencer in India, comedienne, and actor recognised for her sharp humour, sincere storytelling, and advocacy for body positivity. She rose to fame with her sketch comedy and memorable characters. She has expanded her creative work across digital platforms, film and television. Her genuine charm, whether through quirky skits or personal stories, connects strongly with young audiences and makes her a trusted figure in entertainment and lifestyle content.
Followers: 1.5 Million
Achievements:
- Dolly wrote and directed a mini-film on her Instagram on 20th March 2025, showcasing her storytelling and creative direction.
- In July 2025, she collaborated with two top hair shampoo brands, Dove and Treseme and created an ad with them using her engaging skits.
- In 2025, she launched her new Instagram account to showcase her short films and acting content.
Sayan Bakshi
Sayan Bakshi, also known as The Orange Epistles, is a lifestyle influencer based in Mumbai and Kolkata. He is popular for his uplifting fashion, grooming and travel content. Sayan transitioned from a medical technology graduate to a full-time digital creator. He curates vibrant visuals and heartfelt stories that combine storytelling with positivity. With over 200 brand collaborations and international travel, Sayan continues to inspire audiences through inclusive style and joyful, aspirational content.
Followers: 1 Million
Achievements:
- Sayan was highlighted in the 2025 influencer rankings for promoting gender-inclusive beauty and setting fashion narratives that resonate with modern sensibilities.
- In April 2025, he collaborated with Dyson and did a store visit, giving his fans a first-hand experience of the popular brand.
- He was featured by vHub.ai among Mumbai’s premier lifestyle influencers.
Yuvraj Dua
Yuvraj Dua is a lifestyle influencer and comedian from Delhi. He mixes satire with everyday life in the city. Before this, he worked as a sports journalist. He engages audiences with funny, relatable content about sports, fashion and local culture. Yuvraj is also famous for his unique Instagram reels. He is rapidly growing his influence with relatable stories and strong brand partnerships.
Followers: 1 Million
Achievements:
- Yuvraj was recognised among India’s leading digital creators and ranked #17 in Forbes India’s 2024 Digital Stars List.
- He was featured in Hindustan’s Year-Ender 2024: India’s Most Engaging Influencers.
- In 2022, he hosted the Amazon Mini TV series Playground Season 3.
Unnati Malharkar
Unnati Malharkar is a lifestyle influencer from Mumbai known for her lively combination of dance, fashion, beauty and travel content. She has a large following on Instagram and YouTube. Unnati mixes aspirational style with dance storytelling and local elements. Her visually striking content and vibrant personality have led to partnerships with top lifestyle brands. This solidifies her position as a youthful trendsetter in digital spaces.
Followers: 952K
Achievements:
- In May 2025, Unnati attended an F1( Formula 1) race.
- Unnati and Mr. Manav were crowned as the ‘Couple Influencers of the Year,’ receiving the prestigious award from Chef Ranveer Brar at the Influencer Awards 2024.
- She participated in the Baaraat by Tasva fashion show in October 2024.
Anmol Dua
Anmol Dua is a well-known lifestyle Instagram Influencer in India, a model and creative director based in Mumbai. She is known for mixing fashion, beauty and travel with stylish, self-care content. Her visual storytelling, which covers everything from OOTDs to skincare and makeup videos, has made her a recognised beauty micro-influencer in India. With her genuine style and trendy content, Anmol keeps engaging her audience and collaborating with top beauty and lifestyle brands.
Followers: 87K
Achievements:
- Recently, on 24th August 2025, Anmol collaborated with Myntra Beauty.
- She collaborated with JBL India in June 2025.
- In 2023, she got featured in an H&M advertisement.
Tarini Shah
Tarini Shah is one of India’s most promising Gen Z lifestyle influencers. She combines fashion, beauty and travel with her engaging storytelling and lively personality. She is well-known for her popular Spotify podcast “Tea With Tarini” and her energetic festival appearances. Tarini reflects the spirit of modern youth culture. Her content, which includes style diaries and cultural commentary, connects trends and authenticity. This makes her a rising star in India’s digital lifestyle scene.
Followers: 543K
Achievements:
- In July 2025, Tarini Shah launched Culture Collective, a new platform to decode art, fashion, music and internet culture through editorial storytelling and visual narratives.
- In 2024, she captivated audiences at Asia’s largest creator festival in Mumbai, “Social Nation Festival 2024”, and earned the Budding Influencer Award.
- Tarini got featured in Freakins billboard ad in 2023 alongside Agasthya Shah.
Conclusion
From fashion diaries to travel adventures and motivational insights, these 10 best lifestyle influencers on Instagram in India are changing how we perceive creativity and connection on social media in 2025. Each of these Indian lifestyle influencers has a unique voice, whether it’s Jannat Zubair Rahmani, the no. 1 lifestyle influencer on Instagram in India, or rising Gen Z stars like Tarini Shah. Their content goes beyond style; it’s about building communities, sparking conversations and redefining what lifestyle means in today’s digital age.
As the influence of lifestyle Instagram influencers in India continues to grow, they are not only trendsetters but also powerful collaborators for brands. From luxury campaigns to relatable everyday content, they show how authenticity drives engagement and trust.
If you are a brand looking to work with top lifestyle Instagram influencers in India, House of Creasip, the largest influencer marketing agency in India, can help you connect with the right creators.
