Influencer Case Study

100+ Creators, One Clean Beauty Push — Root & Remedy Builds Real Connections!

Root & Remedy embraced everyday creator storytelling to position itself as a clean, conscious beauty brand—driving meaningful engagement and authentic conversations among niche audiences.

Objective of the Campaign

  • Position Root & Remedy as a clean beauty brand focused on safe, mindful skincare.
  • Build strong engagement within niche, quality-driven audiences.
  • Highlight product benefits through real routines and honest creator experiences.
  • Create a trust-first brand image rather than just reach-focused visibility.

The Challenges

  • Low initial visibility and limited brand awareness in a competitive clean beauty segment.
  • Needed to educate audiences about ingredient transparency and product effectiveness.
  • Smaller reach required a strategy focused on depth of engagement over scale.
  • Building trust without heavy brand recognition or mainstream influencer backing.
  • Ensuring content felt authentic, not promotional, to resonate with conscious consumers.

Campaign Statistics

350K
Total Reach
75K
Total Engagement
60K
Total Interaction
100
Total Collaborations

The Result of Working with Us

We focused on high-quality storytelling and niche creator alignment to build a strong engagement-driven campaign.

  • Collaborated with 100+ micro creators to drive authentic conversations.
  • Achieved exceptionally high engagement, outperforming typical reach ratios.
  • Built a loyal audience base through trust-driven, experience-led content.
  • Positioned Root & Remedy as a genuine clean beauty choice and strengthened brand recall.
Clean Beauty 100+ Creators High Engagement Niche Audience Trust Building