Top 20 Fitness Influencers in India (2025)

September 19, 2025

by Harsh01 with No Comment Influencer Marketing

Top 20 Fitness Influencers in India (2025)

Ever scrolled through Instagram and came across a reel of someone finishing a 100-burpee challenge and suddenly felt the urge to start working out too? That’s the power of fitness influencers in 2025. They’re not just showing their fitness routine, but they create moments that motivate millions to tie up their shoes, pull out a yoga mat, or finally start working on healthier habits.

For example, an influencer like Gaurav Taneja (Flying Beast) has turned his passion for fitness into a movement, which resulted in inspiring millions of people to focus on strength and discipline. These influencers prove that fitness is not just limited to gyms anymore. It can be your bedroom, living room, parks and even office breaks.

Today, House of Creasip, the top influencer marketing agency in India, brings you the Top 20 Fitness Influencers in India 2025. They are motivating millions to focus on their diet, fitness and more. These 20 influencers are also making fitness easier and accessible to everyone.

1. Sahil Khan

Sahil Khan, one of the most popular fitness influencers in India (2025). He is an entrepreneur, actor and Indian fitness model who inspires millions with his dedication to health and bodybuilding. Sahil is known as the Fitness Icon of India. He continues to dominate the fitness industry through his influence, motivating young enthusiasts and ranking among the top fitness influencers in India.

Followers: 9.3 Million
Biggest Highlight in 2025:Sahil Khan launched a premium energy drink called Six Sense Energy in June 2025.

2. Neha Fun and Fitness

Neha Bharti, behind the account of Neha Fun and Fitness, is a national gold medalist high-jumper, who is now turned into a certified gym trainer who makes fitness fun, accessible and effective. She’s one of the most popular female fitness influencers in India, loved by all age groups. Her millions of viewers love Neha for her home workouts and that too without equipment, which helps people transform their lives from their comfort zone.

Followers: 5.5 Million
Biggest Highlight in 2025: Neha Bharti’s 3-week fat burn challenge got her millions of eyes on her.

3. Rajat Dalal

Rajat Dalal stands out among the top male fitness influencers in India, due to his raw strength, consistency on social media and charisma. Rajat is not only popular as a powerlifter but also as an Indian fitness model who blends discipline with motivation for young gym enthusiasts. His personality, unapologetic confidence and fitness journey make him one of the most relatable names in the fitness influencer industry.

Followers: 4.3 Million
Biggest Highlight in 2025: Rajat made headlines as his audience heard about him leading Team Haryana Bulls on the fitness reality show Battleground.

4. Gaurav Taneja

Gaurav Taneja, also known as Flying Beast, is a former pilot, now turned into a full-time YouTuber and entrepreneur and has a brand called Beast Life. He blends hard-science fitness with his everyday routine. Gaurav is one of the top Indian male fitness influencers in India. His content is diverse, which includes strength programming, family vlogs, which is making him a top influencer for serious lifters and aspiring fitness creators.

Followers: 3.5 Million
Biggest Highlight in 2025: Gaurav pitched his sports-nutrition brand Beast Life on Shark Tank India (Season 4) and later got a high-profile partnership with one of the sharks that boosted brand visibility and sales instantly.

5. Fit Girl

Soniya Khatri, also known as Fit Girl. She makes strength, mobility and body-positive training feel accessible for women in the country. Soniya is one of the leading female fitness influencers in India (2025) as she combines easy home workouts, female-focused nutrition tips and motivational content to help her followers build confidence and sustainable results without any false promises.

Followers: 2.6 Million
Biggest Highlight in 2025: Soniya’s reels and branded partnerships helped her expand her reach across Instagram reels and coaching signups.

6. Mukesh Gahlot

Mukesh Gahlot is a famous Indian bodybuilder and fitness coach who turned pro dedication into a trusted mentoring influence online. He is a respected Indian male fitness model and bodybuilding legend. His training tips and coaching content are loved by athletes chasing national-level strength and physique goals. This makes him a trusted influencer among all the fitness enthusiasts in India.

Followers: 2.5 Million
Biggest Highlight in 2025: Mukesh Gahlot continued high-impact training content on his social media and viral gym reels.

7. Rohit Khatri

Rohit Khatri is a top male fitness model in India. He simplifies fitness training and a nutritious diet for his millions of audience and gives repeatable plans for gym enthusiasts at every level. He regularly uploads videos regarding his physical exercise, diet plans, routine, etc. With his wife, Soniya Khatri makes content related to fitness that inspires and educates audiences all over India.

Followers: 2.1 Million
Biggest Highlight in 2025: Rohit is building a strong YouTube fanbase and high quality workout series, which is making his role as a leading fitness educator on long-form videos.

8. Bani J

Bani J combines her courage, humour and authentic gym culture to stand out as one of the multi-talented influencers on the internet and one of the top female fitness influencers in India. She uses reels to motivate strong knitted followers toward consistency, fitness and strength. As she is the most influential fitness influencer, she is inspiring a lot of girls in the country to focus on their fitness.

Followers: 1.5 Million
Biggest Highlight in 2025: Bani J’s frequent viral gym reels and live sessions expanded her fitness community.

9. Sourav Singh Rajput

Sourav Singh Rajput is a powerlifting influencer who showcases heavy-lift progress and athlete life. As a rising Indian gym trainer and strength content creator, his posts capture raw lifts, programming insights and the grind behind national-class strength ambitions, engaging serious lifters and fans of strength sports.

Followers: 1.2 Million
Biggest Highlight in 2025: Day by day, Sourav is growing his online presence and making his place as a competitive lifter and coach.

10. Yasmin Karachiwala

Yasmin Karachiwala is India’s renowned Pilates pioneer and celebrity fitness trainer for Bollywood stars. As a top female fitness influencer in India, she blends quality and result-based Pilates, rehabilitation and celebrity conditioning to make mindful strength and movement accessible for a mainstream audience. Her innovative sessions and celebrity transformations place her among the most respected Indian fitness influencers today.

Followers: 1 Million
Biggest Highlight in 2025: Yasmin does a high-profile client transformation, such as veteran actor Helen.

11. Shweta Rathora

Shweta Rathore is an acclaimed international athlete, fitness model and women’s empowerment advocate. Known for her competitive achievements and pageant-fitness titles, she inspires women across India to pursue strength, confidence, and elite athleticism. With her blend of performance coaching, motivational speaking, and wellness advocacy, she has become one of the most influential female fitness influencers in India.

Followers: 953K
Biggest Highlight in 2025: Shweta is shining in global competitions and inspiring audiences with her motivational talks, strengthening her role as a women’s fitness icon.

12. Vaibhav Mahajan

Vaibhav Mahajan is becoming one of the top fitness influencers in India who blends athlete-focused content with lifestyle vlogging. His mix of training tips, couple-fitness routines, and everyday hacks makes him relatable to audiences seeking both results and authenticity. With his growing presence across reels and vlogs, he continues to inspire fitness enthusiasts in India with accessible and motivating content.

Followers: 839K
Biggest Highlight in 2025: Viabhav is consistently growing through reels and cross-platform vlogs, building a solid subscriber base and partnerships with fitness brands.

13. Radhika Bose

Radhika Bose, popularly known as Yogasini, is a well-known yoga and fitness influencer in India. She promotes yoga, mobility and body positivity through approachable, NASM-aligned programs. With her TEDx talks and structured challenges, Radhika has become a credible advocate for mindful fat-loss, functional fitness and sustainable wellness, inspiring thousands to adopt healthier, more holistic lifestyles across digital platforms.

Followers: 713K
Biggest Highlight in 2025:Radhika Bose got featured as a Times-of-India fitness creator and continued to attract people with structured “14-day” and short-program challenges that grew her coaching footprints.

14. Namrata Purohit

Namrata Purohit is India’s celebrity Pilates trainer and a pioneering female fitness influencer. As co-founder of The Pilates Studio, she introduced clinical Pilates to India, training A-list stars and fitness enthusiasts alike. Through studio programs and online coaching, she makes posture correction, rehab, and mobility training accessible, keeping Pilates at the forefront of India’s wellness conversation.

Followers: 554K
Biggest Highlight in 2025:As there is continuous expansion of her studio “Namrata Purohit”, The Pilates Studio network and high-visibility celebrity training moments (Pilates for film stars), keeping Pilates trending in mainstream media.

15. Natasha Noel

Natasha Noel is a powerful voice in yoga and mental wellness in India. As a yoga teacher and mental-health advocate, she combines vulnerability, movement, and storytelling to normalise therapy and healing. Her trauma-informed yoga sessions and self-love campaigns resonate with young Indians, making her one of the most inspiring female fitness influencers who balance mental and physical health.

Followers: 524K
Biggest Highlight in 2025: Natasha is doing thought leadership via talks (TED content) and online programs, emphasising trauma-informed yoga and mental health.

16. Deanne Panday

Deanne Panday is a veteran fitness author, celebrity trainer, and lifestyle influencer in India. With her bestselling books, wellness entrepreneurship, and brand partnerships, she bridges fitness with beauty and lifestyle for urban audiences. Her thought leadership, high-profile jury appearances, and family-centred media coverage keep her firmly established as a trusted voice in the Indian wellness industry.

Followers: 504K
Biggest Highlight in 2025: High-profile jury/appearance engagements and continued media coverage around family/film events that kept her wellness brand in the spotlight.

17. Lakshay Jaggi

Lakshay Jaggi is a rising male fitness influencer in India who brings raw energy to his content. Known for heavy lifts, gym PRs and challenge reels, he attracts an audience that loves intensity and entertainment. By mixing gym-focused training with candid lifestyle vlogs, he has built a loyal base of fitness enthusiasts and is growing brand collaborations.

Followers: 433K
Biggest Highlight in 2025: Multiple high-engagement Instagram reels showcasing heavy lifts and challenge content, growing a loyal fitness-first audience and brand interest.

18. Shaifali Halwai

Shaifali Halwai is a Delhi-based female fitness and lifestyle influencer whose authenticity sets her apart. Blending fitness tips, daily routines, and storytelling with branded collaborations, she connects with modern urban women balancing health and career. Her relatable content and engaging reels make her a trusted name among audiences seeking fitness motivation without losing everyday realism.

Followers: 383K
Biggest Highlight in 2025: Shaifali’s consistent branded collaborations and trending reels focused on fitness lifestyle content that increased her brand deals and visibility.

19. Anupriya Kapur

Anupriya Kapur is a certified life coach and mom-focused fitness influencer in India. Known for blending home workouts, travel, and family-friendly wellness, she empowers mothers to prioritise health without overwhelming routines. Her relatable lifestyle content and coaching programs have helped her grow as a credible voice for moms seeking practical fitness in a busy world.

Followers: 276K
Biggest Highlight in 2025: Anupriya’s growth on YouTube and Instagram with programmes targeted at mothers, fixing her niche as a mom-fitness educator.

20. Yash Sharma

Yash Sharma is a certified personal trainer and a leading into Indian fitness influencer focused on strength training, nutrition, and sustainable transformations. He simplifies workouts and supplement guidance for beginners and serious lifters alike. With consistent content on Instagram, he is carving his niche as a rising male fitness model and coach in India’s fitness community.

Followers: 93.5K
Biggest Highlight in 2025: Yash’s strength and coaching content across Instagram that positioned him as a rising trainer and local coaching entrepreneur.

Conclusion

The journey of fitness in India has evolved beyond gyms and heavy machines, all due to the 20 fitness influencers who inspire millions of audience daily. These creators are not just posting workout videos; they are changing the definition of what health and wellness mean for modern Indians. From male fitness influencers in India like Sahil Khan, Gaurav Taneja, and Rohit Khatri to female fitness influencers in India such as Neha Fun and Fitness, Soniya Khatri and Yasmin Karachiwala, each has made a unique space in the fitness ecosystem.

These Indian fitness influencers use Instagram, YouTube and digital platforms to make fitness accessible everywhere bedrooms, living rooms, parks, or office breaks. With their mix of strength training, yoga, Pilates, lifestyle vlogging, and body-positive routines, they demonstrate that fitness isn’t one-size-fits-all.

So, whether you’re following an Indian fitness model, learning from an Indian gym trainer, or engaging with Instagram fitness influencers, follow these 20 fitness influencers in India (2025) to get more insight into fitness.

If you are a gym or brand of fitness products, partner with us, House of Creasip, the largest influencer marketing agency in India, to connect with top fitness influencers.

Get to know more!.

FAQ

Q1. Who are fitness influencers and why are they so popular?

Fitness influencers are individuals who use social media platforms like Instagram and YouTube to create a variety of content about fitness, diet, post their transformation pictures, and other inspirational topics. They are famous on the internet because they make fitness and a healthy life feel relatable and achievable. Fitness influencers inspire and encourage millions of people to increase their physical activity and improve their health through their very human progress, entertaining challenges and motivation.

Q2. Why should brands work with fitness influencers through an influencer marketing agency such as House of Creasip?

An influencer marketing agency makes the whole process of collaborating with influencers easy for brands, from sourcing the appropriate fitness influencers to negotiation to tracking campaign success. Agencies ensure that brands collaborate with real influencers who perfectly align with their desired audience, creating efficiency and measurable ROIs.

Q3. What kind of brands benefit the most from collaborating with fitness influencers?

Brands that operate within the health, wellness, sports, or lifestyle industries can all benefit. For instance, fitness apps, gyms, nutrition, sportswear, supplements, or even wellness retreats. Influencer Marketing agencies will help your brand’s mission sync with influencer capabilities to develop authentic campaigns and provide awareness and conversions for the brand.

Q4. Who are the top 5 fitness influencers in India in 2025?

On the internet today, the 5 leading fitness influencers in India include Sahil Khan, Yasmin Karachiwala, Rajat Dalal, Bani J, and Rohit Khatri. These fitness influencers have millions of followers across platforms like Instagram and YouTube, inspiring them with workout routines, diet tips and lifestyle advice.

Q5. How do fitness influencers impact fitness trends?

Fitness influencers can significantly influence fitness trends such as the 75 Hard Challenge, HIIT workouts, home workout hacks, or diets. Because they have larger communities, these movements catch the attention of the audience and inspire millions to experiment with a new fitness trend regardless of its validity or efficacy.

Top 7 Benefits of Online Reputation Management in 2025

September 13, 2025

by Harsh01 with No Comment Influencer Marketing

Top 7 Benefits of Online Reputation Management in 2025

Your brand’s online reputation can make or break you in a digital world where customers are likely to turn to multiple online (Google searches, reviews, social media) sources before making a decision. Online reputation is critical when it comes to perceptions of trustworthiness, credibility, product sales, and sustainable growth. A single review gone wrong or a viral comment can quickly swing your hard-earned reputation in the wrong direction. At the same time, positive feedback can elevate your brand, create awareness, and attract loyalty.

This is where online reputation management (ORM) comes into play. ORM is more than just a remedy when things go wrong; ORM is actively managing, protecting, and developing your brand online. Whether it is an emerging business, an individual aspiring entrepreneur, or a professional, ORM ensures that your community, audience, and customers see the best version of your brand that reflects your true intentions.

Therefore, House of Creasip, a leading influencer marketing agency in India, today takes you through the top 7 benefits of online reputation management and why it has been for many brands the best strategy to implement in efforts to stand out and succeed in 2025 and beyond.

1. Builds Trust and Credibility

When it comes to online reputation management, the first benefit is building trust and credibility. Customers trust brands that are visible online, have positive reviews, can communicate clearly, and respond to their audience promptly. A well thought-out plan for online reputation management can enhance your brand’s credibility amongst your audiences and today, it has never been more essential to your brand’s future.

2. Boosts Online Presence

Not only do reputation management platforms build your online presence, but they also increase your visibility on Google, social media sites, and other types of digital platforms. Your brand can become visible in the exact place where prospective customers will likely be searching for you by utilising these platforms, and managing your web presence will allow reputation management to occur online more effectively.

3. Increases Customer Interaction

A lot of online reputation management centres on reviews, which are part of it, but it also interacts meaningfully with other aspects. When you comment back on a customer’s feedback, respond to your audience’s questions, and have conversations with your target audience, your digital representation increases, as does the importance of their opinion in your eyes.

4. Mitigates Negative Perception

Another one of the many benefits of social reputation management is the ability to mitigate negative perceptions. A comprehensive reputation management solution will allow you to manage fake reviews, false articles, or bad comments before they become damaging to your reputation.

5. Aiding Business Continuity

The management of your brand online will directly affect customer purchasing choices. Businesses with numerous positive reviews, engaging meaningfully with their customers, and achieving good conversion rates and customer loyalty, are more likely to attract new business and future opportunities. This is why so many organisations think that Digital Reputation Management is critical to business continuity.

6. Increases Ranking on Search Engine Results

Public Reputation and SEO run together. When using online reputation platforms to manage their brand reputation, it is much more likely that positive content will appear above negative content on Google. Increasing your public presence on the website generally increases organic traffic to your brand.

7. Establishes a Powerful Digital Reputation

A brand’s online presence can pave the way for its future. You have ultimate control with digital image management, and through online reputation management, you define how others see and how the world perceives your brand. The right online decision-making reputation management software creates and asserts authority and instils long-term trust.

Conclusion

The good news is that the benefits of ORM extend beyond managing negative reviews or comments. In a growing digital world, your brand’s online presence also dictates how customers perceive your credibility, trustworthiness, and overall value. Having a strong online reputation instils confidence in potential buyers when they seek to purchase your brand, and it also improves your visibility during times of social media sharing or search engine queries.

When you develop effective ORM tactics, you achieve a return on investment, foster longer-term growth, and build stronger relationships with customers, ultimately establishing a brand identity that sets you apart from competing businesses. Through reliable online reputation management platforms, any company or brand can manage its image, stay ahead of challenges, and remain relevant and competitive, as consumer-crowded markets are expected to become extremely competitive in the future. Don’t wait for actions to damage your online image.

Partner with House of Creasip, India’s largest influencer marketing agency, to manage your brand image, overcome challenges, and streamline your brand for the future.

Partner Today!

FAQ

Q1. What is online reputation management (ORM)?

Online Reputation Management, commonly known as ORM, is the process of monitoring, shaping (or influencing) and controlling the way the audience perceives your brand or business online. This process involves managing the brand’s content across various online platforms to ensure a positive and trustworthy digital presence. ORM consists of actively promoting positive information and responding to negative feedback or misleading content across the internet, which includes social media, search engines and review sites.

Q2. Why is online reputation management important for businesses?

Online reputation management is important because today, consumers see online reviews before purchasing something. If your brand has a positive reputation, it makes customers trust more, increases sales and improves brand visibility. Whereas, if you ignore ORM, it can lead to loss of potential customers, poor credibility and reduced multiple business growth opportunities.

Q3. How can online reputation management benefit small businesses?

For small brands or businesses, online reputation management is the most powerful tool. It helps small businesses gain more trust and attract more attention, which in turn attracts new customers, increases sales and more.

Q4. What will happen if your brand ignores online reputation management?

Ignoring online reputation management can lead to poor brand image and it can also make your business lose trust of customers and potentially decrease sales.

Q5. How long does it take to see results from online reputation management (ORM)?

Online reputation management isn’t an overnight process to fix your business. It depends on the problem; improvements may take a few weeks to several months. To restore the online reputation, continuous monitoring, positive content creation and engagement bring long-term results.

20 Surprising Influencer Marketing Statistics in 2025

September 9, 2025

by Harsh01 with No Comment Influencer Marketing

20 Surprising Influencer Marketing Statistics in 2025

In this day and age, influencers have entirely changed the way brands engage with consumers. Ad budgets for TV commercials and billboards no longer dictate consumer buying choices. In 2025, a single social media influencer’s post can spark trends, drive sales of products like Labubu in record time, and alter the way consumers perceive brands.

On the other side of the hype, influencer marketing statistics in 2025 reveal fascinating stories of undeniable truths that all companies, marketers and brands should know to drive more growth.

Whether you are new to influencer marketing, seeking to understand the types of influencer marketing you may need, or wanting to grasp how influencers impact marketing, these 20 new influencer marketing statistics will reveal the power of influencer marketing.

As India’s largest influencer marketing agency, House of Creasip has compiled influencer marketing statistics for 2025 for you. Below are the 20 Surprising Influencer marketing statistics that are likely to change your views on becoming involved in digital campaigns.

1. Influencer Marketing is Expected to Exceed $32.5 Billion By 2026

The influencer marketing industry in India is expected to exceed $32.5 billion by 2026. Brands are redirecting their budgets to social media influencers from traditional advertisements because they are held in higher trust by consumers and are perceived as more credible than traditional advertisements. As micro and nano influencers are in high demand for producing authentic content and achieving higher engagement levels, brands are increasingly focusing on building trust, enhancing brand awareness, and improving consumer trust.

2. 63% of Consumers Trust Social Media Influencers More Than Traditional Advertising

Currently, 63% of Indian consumers feel that social media influencers are significantly more trustworthy than traditional advertisements. Influencers provide more relatable content to the viewers than scripted celebrity endorsements. Brands that invest time in engaging with and utilising Instagram influencer marketing in India tend to experience higher engagement and improved conversions compared to those opting for traditional advertising. In addition, influencers can change audience perceptions, create brand trust, and influence consumers’ buying decisions. Influencers are a major player to look out for in digital brand marketing strategies today.

3. 80% of Gen Z Buy After Seeing Influencer Recommendations

In 2025, 80% of Gen Z in India make purchases after viewing recommendations from influencers. The new generations are more drawn to authentic recommendations, reviews, and tutorial-style content over traditional television advertisements. Relatable influencers that represent your brand will positively increase your brand’s engagement, conversions and brand loyalty. Influencer marketing is an essential online marketing strategy for a younger audience nowadays, especially in fashion, beauty, lifestyle, and tech. Influencer marketing has proven measurable results for brands.

4. 52% of Brands Prioritised Short Videos in Influencer Campaigns

Short videos are dominating the Indian influencer marketing space, with over 52% of brands focusing on short-form videos, including Instagram Reels, YouTube Shorts, and others. Influencers are relatable to audiences and build trust and excitement in just a few seconds. Each shareable and interactive piece of content created by influencers increases reach and conversions. In India, Fashion, FMCG, e-commerce and tech brands are using short-form videos with creative storytelling for effective influencer campaigns.

5. 67% of Brands Used Instagram Stories as a Deliverable for Influencer Ads

67% of brands have used Instagram Stories within the scope of their influencer marketing campaigns in India. Most brands used features in stories like polls, swipe-up links and countdowns to create engagement of the audience on their social pages while maintaining authenticity in their content. Unlike standard advertising, influencer posts show products in a more natural way, which can help to raise trust in a brand. Stories are crucial for fashion, beauty, lifestyle, and e-commerce brands to build visibility, click-through rates, and conversions.

6. 66% of Marketers Similarly See Better Campaigns Using AI Tools

AI is reshaping influencer marketing in India, especially influencer discovery, audience insights, and performance tracking. 66% of marketers agree they achieve better outcomes from campaigns using AI. Beyond that, 73% expect automation to implement manual work such as predicting ROIs and recognising fake followers. This is leading to clearer influencer selections, optimising content strategies and measurable success across digital campaigns in various sectors.

7. Influencers Affiliate Revenue is Increasing at a 71% Year-by-Year

Affiliate campaigns are increasingly becoming bigger in India, with total influencer revenue increasing at a 71% year-over-year rate. Influencer affiliate marketing allows creators to achieve measurable sales while simultaneously developing brand awareness. Brands that incorporate affiliate codes, shoppable links, and promotions can track and measure their ROIs directly. Performance-driven campaigns further augment traditional influencer approaches, allowing for increased engagement, visibility, and revenue, particularly for D2C, fashion, lifestyle, and skincare brands targeting Gen Z or Millennials.

8. Virtual Influencers are Popular in 2025

AI-generated virtual influencers are hot in India right now, providing brands with cost-effective and scalable influencer marketing campaign options. Digital creators allow brands to experiment with creativity they would otherwise never consider, but, at the same time, keep a firm hand on brand control. Despite this trend, audiences are still attracted to human influencers for their authenticity. Virtual influencers enhance traditional marketing and marketing strategies, resulting in increased engagement and reach of digital influencers across different industries such as fashion, beauty, gaming and lifestyle.

9. 80% of Brands Increased Their Influencer Marketing Budgets in 2025

In 2025, 80% of brands in India maintained the same or increased their influencer marketing budgets, and almost half of these brands even increased theirs by 11% or more. These brands are investing in micro, nano and macro influencers to develop awareness, engagement, and convert sales with influencers. This increase in spending reflects positive sentiments toward results (ROI) and shows that brands have faith in influencer marketing strategies as part of their entire marketing process. Influencer marketing is centre stage in marketing strategy and find its way into modern advertising brands across industries, including FMGC (Fast Moving Consumer Goods), Fashion, and Tech industries.

10. Instagram is Still the Major Player in Influencer Marketing

Instagram continues to dominate influencer marketing in India, with over half (57%) of brands using Instagram Reels, Stories and Shoppable posts in influencer campaigns. Even with the emergence of other platforms like TikTok and YouTube, Instagram continues to be the best platform for engagement and conversions. Influencers in fashion, lifestyle, beauty, and tech niches are successfully utilising Instagram as their primary platform, helping brands to reach Gen Z, millennials, and urban consumers while building brand awareness and driving sales.

11. Fashion is the Most Important Niche on Instagram

As we reach 2025, fashion is ruling Instagram influencer marketing in India as over 38% of influencers create content about fashion. Whether it is ethnic wear for the festivals or trendy streetwear, fashion is driving brand collaborations and consumer engagement. Fashion influencer content is one of the leading influencers of purchase decisions for Gen Z and millennials too. Brands in clothing, accessories, cosmetics, and lifestyle can benefit most from influencer campaigns run by trusted fashion influencers.

12. Demand for Influencers Skyrockets Around Festival Time

Festivals in India, like Diwali, Holi, Eid, Raksha Bandhan, etc., lead to spikes in influencer campaigns. In fact, collaborations can grow as high as 40% during festival season alone. Influencers do everything from promoting products (clothes, decorations, gifts) to showcasing content highlighting festive outfits generally. These seasonal campaigns not only establish cultural relevance and improve sales figures but also help increase brand awareness. Brands in fashion, beauty, e-commerce, and FMCG can leverage festivals to maximise their influencer collaborations’ impact.

13. More Than 40% of Indian Influencers Are Women

Women influencers represent over 40% of influencers in India, especially in domains of fashion, beauty, lifestyle and wellness. Women creators are incredibly trusted for their apparent authentic reviews and relatable content, making them ideal for any Gen Z or millennial campaign. Many of them even pursue their own brands and product lines, reinforcing their influence and sponsorships from brands. Women influencers are shaping trends and growth in India’s Digital economy by 2025, with their impact extending beyond product marketing.

14. Regional Language Influencers Generate 55% Higher Engagement Rates

Regional language influencers in India have a 55% higher engagement rate than influencers who only speak in English. 70% of India’s new internet users are comfortable and prefer to consume content spoken in Hindi, Tamil, Telugu, Bengali and Marathi. This is one of the factors that lead brands to expand their digital campaigns to and target Tier-2 and Tier-3 cities, ghosted by prominent brands targeting higher-tier cities. The data illustrates that local language content builds trust, relatability, and even conversion! Regional influencer marketing is so essential in an influencer strategy to reach vernacular audiences and strategic engagement in E-commerce, Fashion, and Tech.

15. The Rise of LinkedIn Influencer Marketing

In 2025, LinkedIn collaborations in India saw a 33% increase, driven by content focused on B2B, tech, startups, and career opportunities. Founder, coach and thought leader influencers leveraged LinkedIn influencer marketing to bolster their credibility, enhance their branding, and increase new lead generation. In comparison to Instagram or YouTube, LinkedIn focuses on professional growth and industry information, valued by B2B brands with long sales cycles and e-commerce vendors.

16. Podcasts and Audio Influencers Are Growing at 48%

Podcast influencer marketing in India has grown by 48% in 2025, with influential creators utilizing platforms such as Spotify, Gaana, and YouTube Podcasts to lead campaigns. Long-form conversations are a great way for creators and marketers to build trust and loyalty with their consumers. Brands from the finance, wellness, education, and personal growth sectors leverage podcasts as part of their influencer strategy to influence consumers’ purchasing behaviour and increase awareness. Audio influencer campaigns present a higher level of credibility and engagement than traditional advertisements, making them a critical component of any overall strategy in India.

17. Influencer-Led E-Commerce Conversions Are up 64%

Shoppable posts, affiliate links, and creator-led stores have contributed to a 64% increase in e-commerce conversions in India, with a rise of influencer marketing in converting sales. Fashion, skincare, lifestyle, and D2C brands see their influencer campaigns, solely led by creators, generate more measurable ROI and high levels of engagement and loyalty. With their contribution earnings often exceeding $15,000 to $25,000 per year, influencer marketing is becoming a key way to increase online sales in India. With the changing landscape of ecommerce, creators are a crucial part of the overall digital commerce strategy.

18. Nano Influencers Generate 3x More Engagement

Nano-influencers (1K-10K followers) generate 3x more engagement than macro-influencers in India. The smaller niche audience that they are trusted by makes them especially valuable for local businesses, D2C brands, and regional campaigns. Nano-influencer marketing is effective because it enhances brand recall, drives conversions, and fosters authentic interactions, particularly in niches such as fashion, food, beauty, and tech that cater to Gen Z and millennials.

19. Student Influencers Drive Gen Z Product Buying Decisions

Campus and student influencers have been shown to influence over 70% of Gen Z buying decisions in India. College creators cover everything from tech gadgets, snacks, clothing, apps, and lifestyle through content that makes them relatable. If brands are trying to engage young consumers who are digitally active, campus influencers have been proven to create higher awareness and increase engagement and sales. Campus and student influencers have become an integral part of youth-focused marketing campaigns.

20. Food Influencers Drive 55% More Sales for Restaurants and Cloud Kitchens

Food bloggers and YouTubers in India have led to a 55% increase in food sellers (restaurants and cloud kitchens). Food influencer marketing can help raise awareness and credibility through recipe concepts, taste tests, and delivery videos. Through collaborations with food influencers, food sellers can quickly gain popularity, resulting in higher sales and engagement. This makes food influencers vital for restaurants, cloud kitchens, and FMCG campaigns.

Summary

In 2025, influencer marketing is no longer an afterthought; it is the foundational element of contemporary digital advertising. With the ability to create trust and engagement and ultimately drive sales, brands have one must-have in their strategy for campaigns targeted towards Gen Z and millennials: social media influencers. Live streaming, shorter videos and Instagram Stories, as the most popular avenues of contemporary content strategies, made Influencer Marketing a lot of fun.’ Powered by AI tools and resources, marketers can maximise their influencer campaigns by targeting influencers based on campaign objectives, tracking influencer time on task, and measuring the ROI of influencers in all three categories.

When brands focus on influencer marketing, they utilise their networks. Everyone loves the idea of generating sales beyond just brand name exposure, as indicated in one of my examples of affiliate marketing. Virtual influencers show up the possibilities of where technology is heading, but it will always require human authenticity as the agent of trust. Brands need to understand that, with 80% of brands growing their budgets and Instagram public engagement data showing their platform as the reigning champion, these surprising influencer marketing statistics provide tactical suggestions and insights for their value to your organisation and success with campaigns, regardless of how you present your organisation.

By leveraging these insights and suggestions, brands can develop campaigns that feel authentic, drive conversions, and maintain their organisation’s relevance and competitiveness in a rapidly changing digital landscape. Aggressively growing in 2025, influencer marketing symbolises both an old and new way of advertising and exemplifies the fact that social media influencers are carrying more weight than ever.

If you are a brand looking to grow your brand through influencer marketing, Partner with House of Creasip, the largest influencer marketing agency in India.

Connect Today to begin your brand’s influencer marketing campaign!

FAQ:

Q1. What is influencer marketing?

Influencer marketing is a social marketing strategy to increase brand awareness through influencers. Brands promote products or services through influencers’ content. It helps businesses reach a targeted audience quickly, build trust with the audience and increase brand awareness.

In this marketing process, influencer marketing agencies act as the bridge between brands and influencers, streamlining the process. For instance, House of Creasip, India’s largest influencer marketing agency, collaborates with numerous prominent Indian brands, connecting them with their established influencer community.

Q2.Why is influencer marketing important for your brand?

Influencer marketing is important because it makes a brand’s authentic connections, drives customer engagement with your brand’s products and boosts sales through influencers’ trusted recommendations.

Q3.What is influencer marketing statistics?

Influencer marketing statistics are data and insights that show the growth, performance, and effectiveness of influencer campaigns of the current year or of the past. This data shows market size, ROI, consumer trust result and ongoing social media trends, such as virtual influencers, are becoming trending now in 2025.

Q4.What do Influencer Marketing statistics reveal about India?

India has approximately 3.5 million creators and the influencer market is growing at a rate of 25% in 2025. Statistics show brands prefer working with micro and nano influencers to get authentic engagement, especially on YouTube Shorts and Instagram Reels.

Q5. Which social media platforms play a crucial role in influencer marketing in 2025?

For decades, Instagram has been a dominant influencer marketing platform, used by more than 200 million brands today for collaborations and increasing brand awareness. It’s highly popular due to its features like Reels and Stories. YouTube remains a strong platform for long-form content, product reviews and tutorials. Together, these two social media platforms is leading influencer marketing statistics in 2025 and making brands reach the highest engagement and ROI.

Top 10 Food YouTubers in India (2025)

September 8, 2025

by Harsh01 with No Comment Influencer Marketing

Top 10 Food YouTubers in India (2025)

Are you someone who enjoys watching food YouTube channels, or do you consider yourself a foodie who tries new recipes at home? India has some of the most creative food influencers who have built loyal communities through their engaging cooking YouTube channels.

From street food adventures to comforting homemade dishes and fusion experiments, these top 10 Indian food YouTubers make cooking and eating an experience worth sharing.

House of Creasip, India’s largest influencer marketing agency, has put together a list of the top 10 food YouTubers who have inspired millions with their unique style and passion for food.

These channels are not just packed with recipes; they offer a range of cuisines, traditions, and cooking tips that make food even more exciting. Whether you’re looking for simple Indian recipes, unique vlogs, or just some fun food inspiration, these creators have something for everyone.

1. Nisha Madhulika

Nisha Madhulika is one of the top Indian food YouTubers in 2025. She is loved by the audience who enjoy authentic recipes and simple cooking. She started by writing a food blog and then became one of the most recognized food bloggers in India before launching her cooking YouTube channel.

Her easy-to-follow Indian cooking videos on her channel mainly feature vegetarian dishes that resonate with many Indian homes. Today, she inspires millions with her warmth, practical cooking tips and delicious recipes.

Followers: 15M
Signature Food: Paneer Butter Masala and Traditional Indian Snacks

2. Ranveer Brar

Ranveer Brar is among the best food vloggers on YouTube in India. He is known for his modern twist on traditional flavors. He started his culinary journey in Lucknow and gained recognition as a professional chef from being a judge on shows such as MasterChef.

He later expanded to digital platforms and then created one of the top cooking YouTube channels in India. Today, he is not just a chef but also a mentor for aspiring creators in the Indian food channel space.

Followers: 8.6M
Signature Food: Lucknowi Kebabs and Fusion Indian Curries

3. Sanjeev Kappor Khazana

Sanjeev Kapoor Khazana is one of the top cooking YouTube channels in India, created by the legendary celebrity chef Sanjeev Kapoor. He is known as a pioneer in popularizing modern Indian cuisine. He started his journey with the iconic TV show Khana Khazana before bringing his expertise to digital platforms.

His channel features a wide range of Indian cooking videos, international recipes, and many more that make everyday cooking easier for the viewers. Sanjeev Kapoor’s channel remains one of the best YouTube cooking channels in India for both food lovers and chefs.

Followers: 7.8M
Signature Food: Shahi Paneer and Chocolate Barfi

4. Wake ‘N’ Bite

Wake’ N’ Bite has quickly become one of the fastest-growing YouTube food channels in India. It wins viewers’ attention with its fun recipe ideas and entertaining presentation style. Unlike traditional cooking channels, they focus on quick snacks, unusual experiments and comfort food that especially appeals to younger audiences.

Wake’ N’ Bite stands out among the top Indian food vloggers and delivers content that is both fun and easy to recreate. Their engaging food videos often go viral due to their uniqueness, making them a favourite for students and home cooks looking for quick, tasty options.

Followers: 6.49M
Signature Food: Innovative Street-Style Snacks and Quick-Fix Meals

5. Chef Kunal Kapur

Chef Kunal Kapur is one of the top food vloggers in India. People admire him for his elegant cooking style and focus on real flavours. He started as a professional chef and TV host before moving into digital media with his engaging YouTube cooking channel.

On his channel, he shares everything from regional Indian dishes to international cuisines. Kunal offers easy explanations and helpful tips, making even complex recipes simple for home cooks. His passion for showcasing the variety of Indian cuisine sets him apart from many other food channels in the country.

Followers: 6.03M
Signature Food: Dal Makhani and Fluffy Bhature

6. Foodie We

Foodie We is a high-energy Indian food entertainment channel with 2.48 million followers, renowned for its creative eating challenges and vibrant food explorations. Founded by a trio driven by their love for culinary diversity, the channel began as a playful pursuit to transform everyday eats into delightful spectacles.

Whether comparing the cheapest vs the most expensive meals, testing viral recipes for 24 hours, or taking on colour-based food challenges, Foodie We’s blend of humour, flavour, and passion shines through, making every video an inviting, mouthwatering journey.

Followers: 2.48M
Signature Food: Junk food eating challenges

7. Bake With Shivesh

Bake With Shivesh is a beloved Indian baking YouTube channel. It is created by self-taught baker, food stylist and author Shivesh Bhatia. He is known for his eggless, home-friendly dessert recipes and clever no-oven creations.

He inspires fans with cozy, creative bakes crafted in tools like pressure cookers and blenders. This channel is popular for simplifying baking and making it accessible to all home cooks. Shivesh combines comfort, innovation and warmth in every treat.

Followers: 2.19M
Signature Food: Wholewheat Red Velvet Cake in a Mug

8. Farah Kahan

Farah Khan is the renowned Bollywood choreographer, director and television personality. She started her YouTube channel, “Dilip’s Kitchen,” along with her cook, “Dilip,” and in her videos, she invites guests over and cooks food with them. Her channel is known for her witty style; she blends celebrity cooking vlogs, easy Indian recipes and heartfelt storytelling.

Farah, through her channel, shares kitchen secrets, humor and nostalgia, making her channel stand out in the world of food entertainment on YouTube. Her warm personality, combined with authentic home recipes, has made her a favorite among food lovers and Bollywood fans both.

Followers: 2.05M
Signature Food: Lokhandwala Roast Chicken and Pulao

9. Food Phramer (Revant Himat Singka)

Food YouTubers Food Phramer (Revant Himat Singka)

Food Phamer is one of India’s most unique food YouTube channels. He mixes nutrition, food myths and health awareness with humour. Revant Himat Singka leads it. This channel is popular for its myth-busting videos and clear explanations about healthy eating and food choices.

He is known for revealing misleading food ads and analyzing ingredients in well-known products. Food Phamer helps viewers become more mindful eaters. His approach of pairing food education with entertainment has made him a trusted and engaging food influencer in India.

Followers: 1.36M
Signature Content: Busting food myths and decoding food labels

10. Shipra Khanna

Shipra’s Kitchen is the vibrant YouTube channel of celebrity chef Shipra Khanna, the MasterChef India Season 2 winner. She is known for her easy-to-follow cooking tutorials, which deliver a rich blend of Indian fusion cuisine, quick family meals, and restaurant-style recipes, all presented with warmth, professionalism, and culinary expertise.

As an award-winning cookbook author, TV host, and restaurateur, Shipra transforms everyday cooking into delightful, accessible, and flavorful experiences for home chefs everywhere in India.

Followers: 566K
Signature Food: Instant Dosa

Conclusion

The journey of the top 10 food YouTubers in India (2025) shows how food has changed from a fundamental need to a source of entertainment, creativity and cultural exchange in today’s digital age. These creators go beyond simply sharing recipes. They mix storytelling, cooking tutorials, eating challenges, and fusion experiments to attract audiences of all groups.

Whether it’s Nisha Madhulika’s comforting Indian vegetarian recipes, Ranveer Brar’s fresh take on Lucknowi flavours, or Sanjeev Kapoor’s classic cooking tips, these renowned chefs continue to inspire generations. Their content is quick, fun and engaging. Popular personalities like Farah Khan add a Bollywood touch to cooking, while Shipra Khanna makes fusion recipes accessible for every home kitchen.

Together, these top Indian food vloggers form a community that turns food into more than just recipes. It becomes an experience of learning, fun, and inspiration. For anyone passionate about cooking or exploring new flavours, these top food YouTube channels in India are a great place to start your flavorful journey.

If you are an FMCG brand looking to expand your brand conversation through influencers, connect with House of Creasip, India’s top influencer marketing agency.

Get to know more!

FAQ:

Q1. Who is the biggest food YouTuber in India?

According to House of Creasip, the largest influencer marketing agency in india, freshly compiled content, Nisha Madhulika, is the biggest food YouTuber in India.

Q2.What type of content do these 10 food YouTubers create?

These 10 YouTubers create a diverse range of content, including step-by-step cooking tutorials for various recipes from Indian to international cuisine, mukbangs, and street food explorations.

Q3.Why should your FMCG brand collaborate with influencers?

If FMCG brands collaborate with social media influencers they can reach a highly targeted audience instantly. As Influencers build trust with their followers, showcasing your brand’s product boosts credibility and brand awareness. They also drive higher engagement, social credibility and sales, especially for product launches, promotions, or campaigns targeted at Gen Z and Millennials.

Q5.Which platforms besides YouTube are food creators using in 2025?

Besides YouTube, food influencers are active on other social media platforms, such as Instagram and Facebook. These platforms help the creators engage with audiences through small, easy-to-follow recipe videos and behind-the-scenes content.

10 Best Lifestyle Influencers to Follow on Instagram in India (2025)

August 25, 2025

by Harsh01 with No Comment Influencer Marketing

10 Best Lifestyle Influencers to Follow on Instagram in India (2025)

Looking for daily inspiration, style and real-life stories? Lifestyle influencers are worth following. They share fashion tips, fitness hacks, travel diaries, and motivational content, as well as much more, to keep you engaged throughout the whole year.

They have made Instagram a place for creativity and connection. What sets Indian lifestyle influencers apart is their ability to blend global trends with local flavours. This makes every post and reel feel relatable and aspirational.

Over the years, lifestyle influencers in India have built large communities, not only on Instagram but also growing rapidly on YouTube. It’s common to see influencers excelling on both platforms, sharing a range of content from skincare routines to home décor ideas.

Whether you enjoy the latest fashion, seek productivity tips, or want to peek into everyday lives, these creators offer something for everyone.

That’s why House of Creasip, a top influencer marketing agency in India, put together the 10 Best Lifestyle Influencers to Follow on Instagram in India (2025). This list features a mix of personalities who inspire, entertain, and show that lifestyle is about how you live, not just what you do.

Jannat Zubair Rahmani

Jannat Zubair Rahmani is an actress from Mumbai who has become a well-known Instagram lifestyle influencer. Jannat uses her acting experience to create relatable posts about fashion, travel and beauty that connect with millions of people. Her content features down-to-earth stories, street-style fashion, and family celebrations. Her engaging reels, brand collaborations, and authentic storytelling have established her as a leading lifestyle icon in India. Jannat is now the No. 1 lifestyle influencer on Instagram in India.

Followers: 50.7 Million

Achievements:

In January 2025, Jannat surpassed Bollywood icon Shah Rukh Khan in Instagram followers, making her one of India’s top digital talent.

In June 2025, Jannat joined as a contestant on The Traitors India (Prime Video), expanding her presence into reality OTT entertainment.

She was honoured at the Air India Presents Power Creator Awards 2025, organised by The Times of India, as one of India’s most impactful digital creators.

Nagma Mirajkar

Nagma Mirajkar is a popular Indian lifestyle influencer known for beauty, fashion, travel, and relatable everyday content. Before becoming a social media influencer, she was a business developer. With millions of followers on Instagram and YouTube, she combines glamorous style with genuine authenticity. Her engaging and eye-catching visuals have made her a trusted voice among young audiences and brands, setting her apart in the lifestyle influencer arena.

Followers: 7.8 Million

Achievements:

Recently, on 24 August 2025, Nagma became a confirmed contestant for Bigg Boss 19.

She was honoured as Lifestyle Creator of the Year and Beauty Creator of the Year in 2024.

Nagma, on 20th August 2025, collaborated with Airbnb for Ananya Pandey’s Style edit for the campaign of Airbnb’s original experience.

Kusha Kapila

Kusha Kapila is a well-known lifestyle influencer in India, an actress and an entrepreneur. She is known for her clever comedy sketches, relatable insights, and colourful fashion. Kusha moves easily between digital and traditional platforms, mixing humour with style. Her bold storytelling and genuine personality resonate with the young generation in India, establishing her as a new influential voice in lifestyle, wellness and entertainment.

Followers: 4.3 Million

Achievements:

Kusha announced her role in Vyarth, a new short film on her YouTube channel, which was released in July 2025.

She launched UnderNeat as a co-founder in March 2025.

Kusha appeared on giant billboards for Vaseline India’s winter campaign in November 2024, making her a landmark face in mainstream advertising and a rare influencer to be spotlighted so prominently.

Ashi Khanna

Ashi Khanna is a lifestyle influencer in India and a fashion influencer based in Delhi and Mumbai. She captivates millions of people with her relatable outfits of the day, beauty tips, and travel-inspired visuals. Ashi is known for combining aspirational style with everyday simplicity. She shares content about skincare routines, body-care tips and fashion insights that resonate with her audience. Ashi is becoming one of the top preferred personalities for brands that value authenticity and modern storytelling in beauty and lifestyle content.

Followers: 1.6 Million

Achievements:

Ashi was officially recognised as the Lifestyle Influencer (Female) at the prestigious Exhibit Awards, which was announced in early 2024.

She was invited as a speaker at Meta India’s “Reels Creator Panel” in July 2024.

On 23rd August 2025, Ashi collaborated with Switzerland Tourism in India and got featured in “Ticket to Switzerland.

Dolly Singh

Dolly Singh is a well-known lifestyle Instagram Influencer in India, comedienne, and actor recognised for her sharp humour, sincere storytelling, and advocacy for body positivity. She rose to fame with her sketch comedy and memorable characters. She has expanded her creative work across digital platforms, film and television. Her genuine charm, whether through quirky skits or personal stories, connects strongly with young audiences and makes her a trusted figure in entertainment and lifestyle content.

Followers: 1.5 Million

Achievements:

Dolly wrote and directed a mini-film on her Instagram on 20th March 2025, showcasing her storytelling and creative direction.

In July 2025, she collaborated with two top hair shampoo brands, Dove and Treseme and created an ad with them using her engaging skits.

In 2025, she launched her new Instagram account to showcase her short films and acting content.

Sayan Bakshi

Sayan Bakshi, also known as The Orange Epistles, is a lifestyle influencer based in Mumbai and Kolkata. He is popular for his uplifting fashion, grooming and travel content. Sayan transitioned from a medical technology graduate to a full-time digital creator. He curates vibrant visuals and heartfelt stories that combine storytelling with positivity. With over 200 brand collaborations and international travel, Sayan continues to inspire audiences through inclusive style and joyful, aspirational content.

Followers: 1 Million

Achievements:

Sayan was highlighted in the 2025 influencer rankings for promoting gender-inclusive beauty and setting fashion narratives that resonate with modern sensibilities.

In April 2025, he collaborated with Dyson and did a store visit, giving his fans a first-hand experience of the popular brand.

He was featured by vHub.ai among Mumbai’s premier lifestyle influencers.

Yuvraj Dua

Yuvraj Dua is a lifestyle influencer and comedian from Delhi. He mixes satire with everyday life in the city. Before this, he worked as a sports journalist. He engages audiences with funny, relatable content about sports, fashion and local culture. Yuvraj is also famous for his unique Instagram reels. He is rapidly growing his influence with relatable stories and strong brand partnerships.

Followers: 1 Million

Achievements:

Yuvraj was recognised among India’s leading digital creators and ranked #17 in Forbes India’s 2024 Digital Stars List.

He was featured in Hindustan’s Year-Ender 2024: India’s Most Engaging Influencers.

In 2022, he hosted the Amazon Mini TV series Playground Season 3.

Unnati Malharkar

Unnati Malharkar is a lifestyle influencer from Mumbai known for her lively combination of dance, fashion, beauty and travel content. She has a large following on Instagram and YouTube. Unnati mixes aspirational style with dance storytelling and local elements. Her visually striking content and vibrant personality have led to partnerships with top lifestyle brands. This solidifies her position as a youthful trendsetter in digital spaces.

Followers: 952K

Achievements:

In May 2025, Unnati attended an F1( Formula 1) race.

Unnati and Mr. Manav were crowned as the ‘Couple Influencers of the Year,’ receiving the prestigious award from Chef Ranveer Brar at the Influencer Awards 2024.

She participated in the Baaraat by Tasva fashion show in October 2024.

Anmol Dua

Anmol Dua is a well-known lifestyle Instagram Influencer in India, a model and creative director based in Mumbai. She is known for mixing fashion, beauty and travel with stylish, self-care content. Her visual storytelling, which covers everything from OOTDs to skincare and makeup videos, has made her a recognised beauty micro-influencer in India. With her genuine style and trendy content, Anmol keeps engaging her audience and collaborating with top beauty and lifestyle brands.

Followers: 87K

Achievements:

Recently, on 24th August 2025, Anmol collaborated with Myntra Beauty.

She collaborated with JBL India in June 2025.

In 2023, she got featured in an H&M advertisement.

Tarini Shah

Tarini Shah is one of India’s most promising Gen Z lifestyle influencers. She combines fashion, beauty and travel with her engaging storytelling and lively personality. She is well-known for her popular Spotify podcast “Tea With Tarini” and her energetic festival appearances. Tarini reflects the spirit of modern youth culture. Her content, which includes style diaries and cultural commentary, connects trends and authenticity. This makes her a rising star in India’s digital lifestyle scene.

Followers: 543K

Achievements:

In July 2025, Tarini Shah launched Culture Collective, a new platform to decode art, fashion, music and internet culture through editorial storytelling and visual narratives.

In 2024, she captivated audiences at Asia’s largest creator festival in Mumbai, “Social Nation Festival 2024”, and earned the Budding Influencer Award.

Tarini got featured in Freakins billboard ad in 2023 alongside Agasthya Shah.

Conclusion

From fashion diaries to travel adventures and motivational insights, these 10 best lifestyle influencers on Instagram in India are changing how we perceive creativity and connection on social media in 2025. Each of these Indian lifestyle influencers has a unique voice, whether it’s Jannat Zubair Rahmani, the no. 1 lifestyle influencer on Instagram in India, or rising Gen Z stars like Tarini Shah. Their content goes beyond style; it’s about building communities, sparking conversations and redefining what lifestyle means in today’s digital age.

As the influence of lifestyle Instagram influencers in India continues to grow, they are not only trendsetters but also powerful collaborators for brands. From luxury campaigns to relatable everyday content, they show how authenticity drives engagement and trust.

If your brand is looking for the best lifestyle influencers on Instagram in India, we at House of Creasip, the largest influencer marketing agency in India, can connect you with the best influencer when you need it.

Connect with Us Today!

FAQ:

Q1. What are lifestyle influencers?

Lifestyle influencers are social media creators who create content around their lifestyle, interests and style. Generally, lifestyle influencers create content on fashion, beauty, travel, fitness, food and home decor. The goal of a lifestyle influencer is to share content that brings authentic, relatable and aspirational lifestyles to their followers.

Q2. Who is the most popular influencer in India(2025)?

The most followed Indian influencer on Instagram is Virat Kohli, but in the lifestyle influencer category, Komal Pandey and Kritika Khurana (That Boho Girl) are these two of the top lifestyle influencers inspiring millions of people with their fashion and personal style content in India as of 2025.

Q3. How do lifestyle influencers impact brands?

Lifestyle influencers help brands reach the right niche audience and build credibility and engagement with their audience regularly. Lifestyle influencers have an impact on the audience’s purchase decision through influencer content that showcases the brand’s product, which enhances brand loyalty.

Q4.Can brands collaborate with lifestyle influencers in 2025?

Yes! There are numerous brands from the fashion, beauty, fitness, food and travel industries that work with lifestyle influencers such as NEWME, which is building a community of lifestyle influencers for their brand. The benefit that brands gain from working with lifestyle influencers is that they have loyal communities, which provides brands with a higher ROI when they combine brand messaging and authentic storytelling of influencers in their niche within a lifestyle framework.

Q5. How do brands benefit from collaborating with lifestyle influencers?

Brands gain trust, visibility and sales by collaborating with lifestyle influencers, utilising the loyal followers the influencers have gained over time. Additionally, lifestyle influencers also bring an authentic partnership that provides better relatability of campaigns compared to traditional advertisements. Therefore, brands are utilising lifestyle influencers as a cost-effective marketing solution in 2025.

Top 20 Indian Travel Influencers To Follow

August 19, 2025

by Harsh01 with No Comment Influencer Marketing

Top 20 Indian Travel Influencers To Follow

In a country as diverse and vibrant as India, travel isn’t just about visiting places, it’s about experiencing stories, cultures and hidden gems that make every journey unforgettable. That’s where travel influencers come in.

These top 20 storytellers don’t just capture stunning landscapes; they take us along on their adventures, sharing tips, experiences and inspiration to make our travels richer and more meaningful.

From the serene backwaters of Kerala to the snow-capped peaks of Himachal and beyond, travel influencers in India offer a window into every corner of incredible India and the world, transforming ordinary trips into extraordinary experiences.

Whether you are a seasoned traveller or planning your first adventure, following the right travel influencers can give you the spark to travel and guide your journey.

Ready to explore India and the globe like never before? House of Creasip brings you a list of the Top 20 Indian Travel Influencers to Follow and start your next adventure today!

1. Naman Bardiya

Naman Bardiya is one of the most inspiring Indian travel influencers. Through his content, he takes his audience on breathtaking journeys across the globe. He is known for his captivating storytelling and vibrant visuals. He makes every destination feel alive, which makes him the number 1 travel blogger in India.

From mountains to beaches, Naman’s adventures give spark to travel and encourage his followers to explore beyond the usual. If you are a travel enthusiast looking for practical tips and unique experiences. Follow him for daily inspiration and to see India and the world through a lens of adventure.

Followers: 5.1 Million
Travel Highlights: Dubai, Japan, Egypt and Nepal
Speciality: Adventurous traveller.

2. Dimpi Sanghvi

Dimpi Sanghvi is one of the leading travel influencers in India. She proudly showcases her travel journey, which makes her one of the best travel bloggers in India. She combines wanderlust with insightful storytelling to inspire countless adventurers.

Her content highlights hidden gems, luxury escapes and cultural experiences, establishing her as a must-follow among travel influencers. From practical tips to breathtaking visuals, Dimpi’s Instagram page is a treasure for anyone passionate about exploring. She continues to set the bar high as one of the best travel bloggers in India.

Followers: 4.9 Million
Travel Highlights: Saudi Arabia, Barcelona, LA and the Maldives
Speciality: Luxury traveller.

3. Apoorva Mukhija

Indian Travel Influencers Apoorva Mukhija

Apoorva Mukhija, widely recognised as The Rebel Kid, stands out among travel influencers in India for her unfiltered and engaging content. With a large following, she has made a significant impact in the digital media.

Her content seamlessly blends humour, bold commentary and travel experiences, earning her a spot among the best travel bloggers in India. She is known for her candid approach. Apoorva’s narratives resonate deeply with her audience, making her a prominent figure in the influencer community.

Followers: 4.4 Million
Travel Highlights: London, Turkey, Paris and Europe
Speciality: Travel vlogging with a blend of humour and personal storytelling.

4. Shashank Sanghvi

Indian Travel Influencers Shashank Sanghvi

Shashank Sanghvi shines among travel influencers in India. He consistently ranks as one of the best travel bloggers in India due to his sophisticated and immersive visual storytelling. His travel journeys are packed with luxury, culture and aspirational experiences. His Instagram page blends high-end travel with glimpses into local life.

Shashank creates vivid storytelling that captivates and inspires. Whether you are chasing luxury escapes or rich cultural experiences, he’s become an indispensable voice among the best travel bloggers in India.

Followers: 3.3 Million
Travel Highlights: NewYork, the United Kingdom, Finland and Cuba
Speciality: Luxury traveller and lifestyle storytelling.

5. Aakash Malhotra

Indian Travel Influencers Aakash Malhotra

Aakash Malhotra, also known as Wander with Sky, is one of the top travel influencers in India. He has earned his place as one of the best travel bloggers in India due to his cinematic charm and an inclination towards adventure. He transforms every journey into an immersive story that resonates deeply with wanderlust seekers.

As a true travel influencer, he inspires with his bold, thrilling experiences and authentic narratives. Whether it’s climbing mountain peaks or diving into the depths of the sea, Aakash invites followers to join him in embracing the thrill of every destination. His feed is a must-follow for those who crave travel content that feels both aspirational and accessible.

Followers: 2 Million
Travel Highlights: USA, Himachal, Qatar and Karnataka
Speciality: Adventure-driven storytelling blending extreme sports, cinematic visuals and immersive experiences.

6. Brinda Sharma

Brinda Sharma shines among travel influencers in India, effortlessly blending authentic visuals with thoughtful storytelling. She’s become recognised as one of the best travel bloggers in India, using stunning mountain landscapes and cultural depth to bring destinations to life. Her approach feels refreshingly grounded—whether she’s trekking rugged trails or exploring cultural pockets, her content invites you to travel both mindfully and beautifully. Followers admire her genuine narratives and immersive style, making her a trusted voice in Indian travel content.

Followers: 1.9 Million
Travel Highlights: Munich, Dubai, Ladakh and Bhutan
Speciality: Storytelling through sustainable, solo mountain travel with cultural depth and visual serenity.

7. Anunay Sood

Anunay Sood stands out among travel influencers in India. He earns his spot among the top 7 travel bloggers in India due to his breathtaking photography and immersive storytelling. His content blends adventure with artistry, inviting viewers into a world of wanderlust through every frame.

Anunay Sood was featured in prestigious platforms like National Geographic India, Condé Nast Traveller India and Lonely Planet India. His posts capture not just scenic beauty, but the emotion and essence of each destination, making his feed a must-follow for thoughtful travel lovers.

Followers: 1.4 Million
Travel Highlights: Bali, Leh, Australia and Manali
Speciality: Travel photography and visual storytelling infused with a passion for adventure and precision.

8. Shenaz Treasury

Indian Travel Influencers Shenaz Treasury

Shenaz Treasury is one of the top travel influencers in India. Her vibrant personality and seasoned storytelling made her a standout among the best travel bloggers in India. From her early days as a beloved MTV video jockey to gracing magazine covers, she has gracefully transitioned into travel content creation.

As a trendsetter, Shenaz’s solo explorations are marked by authenticity, positivity, and mindful travel, which have made her one of the most inspiring travel influencers today. Her fearless approach and candid style make her content feel both empowering and relatable.

Followers: 1.4 Million
Travel Highlights: Sydney, Portugal, France and Chennai
Speciality: Solo travel vlogging with positive storytelling and a strong emphasis on independence and mindful travel.

9. Aakanksha Monga

Indian Travel Influencers Aakanksha Monga

Aakanksha Monga represents the spirit of travel influencers in India, rising from the corporate world to become one of the best travel bloggers in India. Her journey is rooted in resilience and wanderlust. She swapped a stable consulting career to explore the world and to inspire others to do the same.

She is becoming a trusted voice in Indian travel content creation because her content goes beyond aesthetics, empowering followers to embrace adventure with purpose and confidence. She is recognised by platforms like Forbes India, and she continues to shape the narrative of modern Indian travel influencers.

Followers: 1.3 Million
Travel Highlights: Denmark, South Korea, Namibia and Switzerland
Speciality: Solo travel storytelling with practical travel hacks and purpose-driven, sustainable content.

10. Bruised Passport

Indian Travel Influencers Bruised Passport

Bruised Passports Instagram is run by a couple, Savi and Vidit. They are among the most iconic travel influencers India has produced, effortlessly blending romance, wanderlust and visual storytelling. As pioneers in the digital travel space, they have elevated themselves to become standout figures among the best travel bloggers in India.

Their adventures, spanning over 100 countries, have transformed the way millions view travel. Whether through their award-winning blog, bestselling book, or striking Instagram visuals, they invite followers to see the world through heart-tinted lenses. As true travel influencers, Savi and Vidit inspire dreams while crafting deeply personal travel narratives.

Followers: 1.2 Million
Travel Highlights: Antarctica, Italy, Dubai and Qatar
Speciality: Combines soulful storytelling, award-winning photography, partnerships that blend luxury, intimacy and real-world travel insights.

11. Tanya Khanijow

Indian Travel Influencers Tanya Khanijow

Tanya Khanijow is a pioneering travel influencer in India. She is redefining solo female travel with her honest storytelling and immersive adventures. Once a business analyst, she courageously left the corporate world to pursue her passion and quickly became one of the best travel bloggers in India.

Her content shines with sincerity, blending practical tips, budget-friendly strategies and thoughtful reflections, making travel feel accessible to all. With a grounded approach and focus on sustainability, she continues to inspire countless wanderers to explore with purpose and confidence.

Followers: 1.1 Million
Travel Highlights: Iceland, Kashmir, Japan and Milan
Speciality: Solo, eco-conscious travel storytelling that combines authenticity, practical advice, and cultural immersion.

12. Riya Pawar

Riya Pawar is a vibrant travel influencer in India. She is seamlessly blending her experience as a former cabin crew member with her passion for global exploration. With a background in costume styling and aviation, she has travelled to over 25 countries, earning her recognition among the best travel bloggers in India. Her content reflects a soulful adventure with style, spontaneity and wanderlust.

Riya’s audience loves her chic yet relatable approach to travel, marked by heartfelt storytelling, interior glimpses into her journeys. She’s not just showing destinations, she’s weaving fashion, lifestyle and culture into every post, making her feed a must-follow for anyone seeking a fun, stylish, and authentic travel voice.

Followers: 82.2K
Travel Highlights: Goa, Australia, Czea and Seoul
Speciality: Chic, creative travel storytelling that blends fashion-forward visuals, insider tips, costuming flair and heartfelt authenticity.

13. Larissa D’Sa

Larissa D’Sa is a rising travel influencer in India. She is known for her creative storytelling and vibrant personality. She has established herself among the best travel bloggers in India with her breathtaking journeys across mountains, beaches and hidden gems.

Beyond just exploring destinations, Larissa beautifully blends lifestyle, fashion and adventure into her content, which is making her stand out among top travel influencers. Her authentic approach and engaging visuals make her a favourite among young explorers.

Followers: 821K
Travel Highlights: Phuket, Kolkata, Kashmir and Jaipur
Speciality: Immersive storytelling that blends culture, authenticity and visual artistry.

14. Anmol Jaiswal

Anmol Jaiswal, widely recognised as an Indian Backpacker. He is one of the most dynamic travel influencers in India. He presents and earns his reputation among the best travel bloggers in India with his high-energy, budget-friendly and immersive storytelling. With a raw passion for street food, backpacking and adventurous journies, he brings destinations to life through authentic, relatable narratives.

As a travel influencer, his transition from gaming to full-time vlogging adds a playful edge that resonates with India’s youth. Whether he’s couch-surfing in Iran or navigating Thailand’s night markets, Anmol strikes a perfect balance of thrill, truth, and wanderlust in every frame.

Followers: 726K
Travel Highlights: Japan, Vietnam, Malaysia and China
Speciality: Budget solo travel with long vlogs and cultural street-food adventures.

15. Paramvir Singh Beniwal

Indian Travel Influencers Paramvir Singh Beniwal

Paramvir Beniwal, also known as Passenger Paramvir. He is a travel influencer in India and is quickly becoming recognised among the best travel bloggers in India for his grounded, authentic and adventurous content. With a humble and relatable style, he shares budget-friendly travel tips, mesmerising train journeys and local food hunts, all delivered with warmth and a “desi traveller” charm.

His consistent, honest storytelling and focus on lesser-known destinations make him a must-follow travel influencer. Audiences love his genuine approach and the way he brings offbeat places to life through immersive visuals and narrative.

Followers: 606K
Travel Highlights: New Zealand, East Africa, Morocco and Goa
Speciality: Relatable desi travel with a focus on hidden gems, local experiences, train journeys and smart travel tips.

16. Sharanya Iyer

Sharanya Iyer is famously known as Truly Nomadly. She embodies the spirit of travel influencers in India, weaving immersive storytelling with her fearless solo adventures and setting a benchmark among the best travel bloggers in India. As a certified rescue diver and ambassador of GoPro India and PadiTV, she explores offbeat and under-the-radar destinations with passion and authenticity.

Sharanya’s content blends adrenaline-pumping adventures with heartfelt environmental advocacy and ocean conservation. Her authentic voice, paired with her stunning visuals, makes her a trusted and compelling figure in India’s travel influencer scenario.

Followers: 510K
Travel Highlights: Iceland, Egypt, Sri Lanka and Mexico
Speciality: Solo, sustainable adventure storytelling infused with ocean conservation and underexplored cultural narratives.

17. Shubham Kumar

Shubham Kumar, known as Nomad Shubham. He is one of the passionate travel influencers in India for his fearless, budget-centric adventures and genuine storytelling. He is a rising travel influencer from a modest background in Bihar and has carved out a space among the best travel bloggers in India with his down-to-earth approach and fearless spirit.

Shubham’s content thrives on raw experiences and hitchhiking through countries, sleeping in unconventional places and embracing diverse cultures with simplicity. His authentic content resonates deeply, proving that wanderlust isn’t about glamour but about curiosity, courage and connection.

Followers: 468K
Travel Highlights: Europe, Switzerland, Uzbekistan and Nigeria
Speciality: Raw, budget-driven adventure vlogs that emphasise human connections and authentic cultural engagement.

18. Kanishk Gupta

Kanishk Gupta has carved a niche in the vibrant landscape of travel influencers in India, earning followers for his cinematic approach and deeply soothing narration style. He’s one of the rising travel bloggers in India, transforming remote destinations into experiences that feel both engaging and calming.

His ability to blend visuals and voice creates stories that don’t just show a place but make you feel it. As a rising travel influencer, Kanishk delivers content that’s both visually attractive and emotionally grounding, inviting viewers to lose themselves in the journey.

Followers: 258K
Travel Highlights: Ladakh, Meghalaya, Kutch and Kinnaur
Speciality: Travel filmmaking with emotive visuals, ambient soundscapes and narratives that evoke curiosity and cultural connection.

19. Varun Vagish

Varun Vagish, popularly known as Mountain Trekker, ranks among the most genuine travel influencers in India. A former journalist with a PhD in Mass Communication, he transformed his passion for the Himalayas and remote cultures into a full-time vocation, making him a standout among the best travel bloggers in India.

His storytelling is rooted in budget-friendly, culturally immersive and offbeat travel. He resonates with authenticity, inspiring followers to explore beyond the usual places while keeping journeys real and accessible. His grounded style continues to make him a trusted guide in the travel community.

Followers: 244K
Travel Highlights: Germany, China, Serbia and Canada
Speciality: Budget travel vlogs that show different cultural encounters, resourceful backpacking and sustainable tourism insights.

20. Jatin Parmar

Jatin Parmar, widely known as The Teen Travels, shines among travel influencers in India for his youthful energy, wanderlust and engaging narrative style. He started his travel journey at just 17, and he quickly rose to prominence as one of the best travel bloggers in India, inspiring peers and followers alike to see the world through a lens of adventure, curiosity and joy.

His storytelling combines light-hearted humour, candid experiences and vibrant perspectives, making him a relatable, refreshing. Due to his engaging content, Jatin is one of the inspiring voices in the digital travel community.

Followers: 183K
Travel Highlights: Belgium, Bir, Himachal and Thailand
Speciality: Energetic, fun-filled travel storytelling that mixes goofy charm with genuine passion.

Conclusion

From solo wanderers and luxury explorers to budget backpackers and thrill-seekers, these top 20 Indian travel influencers redefine how we experience the world. Each of them brings a distinct perspective, through breathtaking photography, cinematic travel vlogs, immersive storytelling, or heartfelt narratives that transform every trip into an unforgettable journey.

By following these best travel bloggers in India, you don’t just get stunning visuals of the world, but also get to know practical tips, destination guides, hidden gems and the motivation to step beyond your comfort zone. These Instagram travel influencers capture not only landscapes but emotions, cultures and experiences, making travel feel more personal and inspiring.

Whether you are planning your next vacation, searching for offbeat destinations, or simply browsing for inspiration, these top travel creators in India can serve as your compass to explore the extraordinary.If you are a rising travel influencer, connect with House of Creasip and collaborate with top and unique brands and grow your online presence as you explore the world.

Top 30 Instagram Models in India and Worldwide (2025)

August 16, 2025

by Harsh01 with No Comment Influencer Marketing

Top 30 Instagram Models in India and Worldwide (2025)

Today, Instagram has evolved into far more than a photo-sharing social media platform. Now it’s the world’s most glamorous digital runway. Every scroll reveals stunning faces, bold personalities and trendsetters who are shaping how we see fashion, beauty and lifestyle. Out of millions of creators and influencers, only a few stand out as the hottest Instagram models, not just because of their photos but because of the story, brand and audience they’ve built.

In 2025, the world of Instagram models is more vibrant than ever, with fresh talent breaking through and established names reaching new heights. From high-fashion models walking in big brand campaigns around the world to influencers showcasing style goals we can all aspire to, these 30 models know how to turn one post into a movement!

Today, House of Creasip presents the top 30 Instagram models of 2025, featuring the most successful models from India and around the world. These 30 models are redefining influence, setting trends and proving that the social media feed isn’t just for likes; today in 2025, it is also for making history.

1. Kendall Jenner

Kendall Jenner is one of the world’s highest-paid supermodels. She is known for her striking runway presence, high-fashion campaigns and influence in the modelling industry. She has worked with top luxury brands and continues to dominate fashion weeks globally.

Country: United States
Instagram: @kendalljenner
Followers: 286 Million
Brands Collaboration: Estée Lauder, Calvin Klein, Fendi, Versace, Givenchy, Michael Kors,Jacquemus and Proenza Schouler
Fashion Shows She Performed in: Kendall Jenner walked for Balmain, Versace, Marc Jacobs, Dior, Chanel and Victoria’s Secret Fashion Show.

2. Bella Hadid

Bella Hadid is an internationally recognised supermodel known for her bold runway looks, editorial shoots and high-fashion campaigns. She is recognised for her unique style and strong social media influence. Due to her great aura and style, she has become a favourite model for luxury brands worldwide.

Country: United States
Instagram: @bellahadid
Followers: 61.1 Million
Brands Collaboration: Dior Beauty, Bulgari, Versace, Michael Kors, Balmain, Fendi, Calvin Klein, Nike
Fashion Shows She Performed in: Bella Hadid walked for Chanel, Versace, Fendi, Tom Ford, Off-White and Victoria’s Secret Fashion Show.

3. Gigi Hadid

Gigi Hadid is a globally renowned supermodel celebrated for her versatile runway style, editorial covers, and collaborations with top fashion houses. With her strong social media presence and trendsetting influence, she remains a leading face in the fashion industry.

Country: United States
Instagram: @gigihadid
Followers: 76.4 Million
Brands Collaboration: Tommy Hilfiger, Maybelline, Versace, Prada, Valentino, Moschino, Fendi, Reebok
Fashion Shows She Performed in: Gigi Hadid walked for Chanel, Versace, Tommy Hilfiger, Marc Jacobs, and the Victoria’s Secret Fashion Show.

4. Francisco Lachowski

Francisco Lachowski is a Brazilian male supermodel known for his charismatic presence, sharp features, and high-profile fashion campaigns. He has worked with leading international brands and graced the runways of major fashion weeks.

Country: Brazil
Instagram: @chico_lachowski
Followers: 3.6 Million
Brands Collaboration: Hugo Boss, Versace, Armani, Balmain, Tommy Hilfiger, DSquared², Dior Homme
Fashion Shows He Performed in: Francisco Lachowski walked for Versace, Dolce & Gabbana, Gucci, Dior Homme and Balmain.

5. Ollie Muhl

Ollie Muhl is a talented international fashion model and one of the top Instagram models known for his sharp features, confident runway walk and captivating editorial presence. Through his impressive collaborations and high-profile appearances, Ollie has quickly made a name for himself in the modelling industry.

Country: Germany
Instagram: @olivermuhl
Followers: 2.5 Million
Brand Collaborations: Hugo Boss, Prada, Dior, Versace, Zara
Fashion Shows He Performed in: Ollie Muhl walked for Paris Fashion Week and Milan Fashion Week.

6. Bach Buquen

Bach Buquen is a striking fashion model and one of the hottest Instagram models. He is celebrated for his unique look, charismatic runway presence and versatility in editorial shoots. Bach is known for pushing style boundaries; due to this, he has become a famous name in luxury fashion campaigns.

Country: France
Instagram: @bachbuquen
Followers: 4.7 Million
Brand Collaborations: Gucci, Louis Vuitton, Balenciaga, Alexander McQueen
Fashion Shows He Performed in: Bach Buquen walked in Paris Fashion Week and New York Fashion Week.

7. Urvashi Rautela

Urvashi Rautela is a popular Indian actress, model and beauty queen known for her stunning looks, flawless style and captivating red-carpet appearances. Urvashi has a successful career in Bollywood and the global fashion industry. Her elegance and confidence have made her a favourite of luxury brands and top designers.

Country: India
Instagram: @urvashirautela
Followers: 71 Million
Brand Collaborations: Versace, MAC Cosmetics, Forever 21, Michael Cinco
Fashion Shows She Performed in: Urvashi Rautela walked for Lakmé Fashion Week and Dubai Fashion League.

8. Manushi Chhillar

Manushi Chhillar is an Indian actress, model and beauty queen who won Miss World 2017 and brought the crown home after 17 years. She is known for her graceful style, natural charm and impactful public presence. Her elegance makes her a top choice for luxury campaigns and runway shows.

Country: India
Instagram: @manushi_chhillar
Followers: 6.5 Million
Brand Collaborations: Dior, Estée Lauder, Adidas, Malabar Gold & Diamonds
Fashion Shows She Performed in: Manushi Chillar walked for Lakmé Fashion Week and Paris Haute Couture Week.

9. Addison Rae

Addison Rae is an American influencer, actress and singer who rose to fame through her vibrant personality and trend-setting style on TikTok.She has expanded her career in acting, music and high-fashion collaborations, becoming a global pop culture icon. Her chic yet playful style resonates with millions worldwide.

Country: United States
Instagram: @addisonraee
Followers: 34.1 Million
Brand Collaborations: Adidas, Pandora, American Eagle, Vital Proteins
Fashion Shows She Performed in: Addison Rae was featured at Paris Fashion Week and Milan Fashion Week.

10. Avneet Kaur

Avneet Kaur is an Indian actress, dancer and Indian Instagram model known for her versatile performances, chic style and trend-setting fashion choices. Avneet has a massive digital following, which made her a youth icon. She collaborates with top brands and graces prestigious fashion events.

Country: India
Instagram: @avneetkaur_13
Followers: 31.6 Million
Brand Collaborations: Nykaa, Lakmé, Maybelline, Daniel Wellington
Fashion Shows She Performed in: Avneet Kaur walked for Lakmé Fashion Week and FDCI India Couture Week.

11. Alex Consani

Alex Consani is an American fashion model celebrated for her striking features, bold runway presence, and fearless approach to style. She has quickly become a favourite in high fashion, representing inclusivity and individuality on global runways. She is known for her edgy yet elegant looks.

Country: United States
Instagram: @alexconsani
Followers: 3.5 Million
Brand Collaborations: Valentino, Balenciaga, Mugler, Versace
Fashion Shows He Performed in: Alex Consani walked for Paris Fashion Week and Milan Fashion Week.

12. Cara Delevingne

Cara Delevingne is a British supermodel, actress and one of the top Instagram models. She is known for her bold eyebrows, captivating runway presence and versatile talent. Cara has worked with the world’s biggest brands while championing individuality and self-expression. Her magnetic personality makes her a true trendsetter in the global fashion industry.

Country: United Kingdom
Instagram: @caradelevingne
Followers: 40.2 Million
Brand Collaborations: Chanel, Burberry, Dior, Puma
Fashion Shows She Performed in: Cara Delevingne walked for Paris Fashion Week and Milan Fashion Week.

13. Neha Malik

Neha Malik is an Instagram model in India and an actress known for her stunning looks, bold fashion choices and engaging social media presence. She has appeared in music videos, brand campaigns and runway shows, building a strong fan base with her glamorous style and confident persona.

Country: India
Instagram: @nehamalik335
Followers: 3.9 Million
Brand Collaborations: Fashion Nova, Shein, Daniel Wellington, Lakmé
Fashion Shows She Performed in: Neha Malik walked for Lakmé Fashion Week and various Indian bridal fashion shows.

14. Jannat Zubair Rahmani

Jannat Zubair Rahmani is an Indian Instagram model and actress. She is admired for her charming personality, versatile performances and trend-setting style. She is everywhere from television to music videos, fashion shows and influencer collaborations, and she continues to inspire millions with her glamorous looks and engaging content.

Country: India
Instagram: @jannatzubair29
Followers: 50.1 Million
Brand Collaborations: Myntra, Nykaa, Daniel Wellington, Urbanic
Fashion Shows She Performed in: Jannat Zubair walked for Lakmé Fashion Week and various youth-focused fashion events.

15. Esha Gupta

Esha Gupta is an Indian actress and Instagram model. She is known for her personality, versatile performances and trend-setting style. Her model journey began as Miss India International 2007; she has since walked major fashion weeks and worked with top brands. With her massive Instagram following, she inspires millions through films and fashion.

Country: India
Instagram: @egupta
Followers: 18.7 Million
Brand Collaborations: Lakmé, Garnier, Hazoorilal Legacy, L’Oréal Paris
Fashion Shows She Performed in: Esha Gupta has walked for Lakmé Fashion Week, India Couture Week, and multiple designer showcases by Manish Malhotra and JJ Valaya.

16. Hailey Bieber

Hailey Bieber is an American supermodel, a top Instagram model in America and an entrepreneur. She is celebrated for her effortless style, flawless beauty and influence in the global fashion scene. As the founder of Rhode Skin, she blends her modelling career with a thriving beauty empire, making her one of the most sought-after faces in the industry.

Country: United States
Instagram: @haileybieber
Followers: 55.4 Million
Brand Collaborations: Versace, Saint Laurent, Levi’s, Tiffany & Co., Rhode Skin
Fashion Shows She Performed in: Hailey Bieber walked for brands like Tommy Hilfiger, Off-White and Dolce & Gabbana and Paris Fashion Week.

17. Ruhi Singh

Ruhi Singh is an actress and Instagram model in India. She is admired for her personality, versatile performances, and trend-setting style. She began her career as a model, representing India at Miss Universal Peace and Humanity 2014, and has since become a digital star. With glamorous shoots, lifestyle content, and brand collaborations, she keeps her 3.1 million followers engaged and inspired.

Country: India
Instagram: @ruhisingh12
Followers: 3.1 Million
Brand Collaborations: Maybelline, Amazon Fashion, Daniel Wellington, Myntra
Fashion Shows She Performed in: Ruhi Singh walked for Lakmé Fashion Week and Amazon India Fashion Week.

18. Caroline Daur

Caroline Daur is a renowned German fashion blogger, Instagram model and entrepreneur. She is famous for her chic street style, luxury brand collaborations and presence at global fashion weeks. As the founder of the fitness platform Daurpower, she blends fashion, fitness and lifestyle, inspiring millions worldwide.

Country: Germany
Instagram: @carodaur
Followers: 4.6 Million
Brand Collaborations: Fendi, Dior, Valentino, Cartier
Fashion Shows She Performed in: Caroline Daur walked for Paris, Milan and New York Fashion Week.

19. Heidi Klum

Heidi Klum is a legendary German supermodel, television personality, businesswoman and also one of the top Instagram models in Germany. She is known for her timeless beauty, charismatic presence and decades-long influence in the fashion industry. As the host and producer of Germany’s Next Top Model and Project Runway, she has inspired countless aspiring models worldwide.

Country: Germany
Instagram: @heidiklum
Followers: 12.5 Million
Brand Collaborations: Victoria’s Secret, Intimissimi, Barbie, Swarovski
Fashion Shows She Performed in: Heidi Klum walked for Victoria’s Secret Fashion Show.

20. Reem Khabbazeh

Reem Khabbazeh is a prominent Emirati beauty guru, luxury lifestyle influencer and entrepreneur. As the founder of Laloge, a multi-concept brand featuring a beauty lounge, café and events. She captivates audiences with her refined travel content, fashion-forward aesthetics and dynamic digital storytelling. Reem is recognised as the “Queen of Selfies.” She has earned fans across the Middle East.

Country: United Arab Emirates
Instagram: @reemabousamra
Followers: 6.7 Million
Brand Collaborations: Laloge Cafe
Fashion Shows She Performed in: Reem Khabbazeh attended the Cannes Film Festival (2019, 2022, 2024).

21. Noor Stars

Noor Stars (Noor Naim) is an Iraqi-American Instagram model and YouTube sensation. She is known for her relatable lifestyle vlogs, fashion-forward beauty content and uplifting digital storytelling. As a leading Arab YouTuber, she commands a global audience with her authenticity, confidence and cultural resonance. From entrepreneurial ventures to brand ambassadorships, her influence is diverse from beauty to fashion and lifestyle.

Country: Iraq / United States, Dubai-based Arab-American
Instagram: @noorstars
Followers: 17.7 Million
Brand Collaborations: Aldo, M·A·C Cosmetics, L’Oréal, Benefit Cosmetics, KitKat, Pantene, NYX
Fashion Shows She Performed in: Noor Stars walked as the showstopper for Splash Fashion and fronted Aldo’s 2023 Ramadan campaign.

22. Irina Shayk

Irina Shayk is a popular Russian supermodel and cultural icon. She is known for her groundbreaking Sports Illustrated debut and signature runway presence. With over a decade dominating high fashion, she embodies effortless elegance, editorial gravitas and global influence in luxury branding.

Country: Russia
Instagram: @irinashayk
Followers: 23.8 Million
Brand Collaborations: Intimissimi, L’Oréal Paris, Anine Bing Classics, Furla, Swarovski.
Fashion Shows She Performed in: Irina Shayk walked for Givenchy, Marc Jacobs, Versace, Chanel, Bottega Veneta, Isabel Marant, Dolce & Gabbana, Blumarine, Ferrari, Dsquared2 at Milan & Paris Fashion Weeks and Victoria’s Secret Fashion Show.

23. Kari

Kari (Karine Petrosyan), known on social media as Kari Kari, is an Armenian Instagram model, influencer and digital lifestyle creator based in Dubai. She seamlessly blends motherhood with global modelling and inspiring lifestyle content, earning her a devoted following across fashion and beauty circles. Her authentic voice, chic style and dynamic storytelling make her a standout digital trendsetter.

Country: Armenia
Instagram: @kari____kari
Followers: 3.7 Million
Brand Collaborations: MAC Cosmetics, Wella, Evian, Kilian, La Roche-Posay, Noon, Samsung Flip, Waldorf DIFC.
Fashion Shows She Performed in: Kari Petrosyan walked for Paris, Milan, London, and New York Fashion Weeks.

24. Nikita Bhamidipati

Nikita Bhamidipati (also known as Nikki) is an Indian Instagram model and television personality who gained widespread recognition through popular MTV reality shows. She started her modelling career in Mumbai at just 16 years of age. She pairs her fashion sense and media presence with a passion for social causes, making her a unique voice among Gen-Z influencers.

Country: India
Instagram: @nikitabhamidipati
Followers: 813k
Brand Collaborations: Urbanic, Flipkart and Trends
Fashion Shows She Performed in: Nikita Bhamidipati debuted at Mumbai-based fashion shows, appeared in MTV’s Ace of Space 2 show (2019), MTV Splitsvilla X3 (2021) and Temptation Island India (2023).

25. Olga Buzova

Olga Buzova is a popular Russian singer, TV personality and Instagram model. She is known for her glamorous style and trendsetting looks. She has gained massive popularity on social media for her bold outfits, luxury lifestyle and fashion-forward content. Olga is also a style icon, collaborating with top brands and gracing prestigious fashion events.

Country: Russia
Instagram: @buzova86
Followers: 24.5 Million
Brands Collaboration: Head & Shoulder and C&C Milano
Fashion Shows She Performed in: Olga Buzova walked for Moscow Fashion Week.

26. Hyunji Shin

Hyunji Shin is a South Korean fashion model and one of the top Instagram models. She gained fame after winning the fourth season of Korea’s Next Top Model. Hyunji is represented by IMG Models globally and Ghost Agency in Seoul. She has established herself as a prominent figure in the international fashion industry.

Country: South Korea
Instagram: @iamhyunjishin
Followers: 325k
Brands Collaboration: Chanel, Prada, DKNY, Burberry and Rodarte.
Fashion Shows She Performed in: Hyunji Shin walked for Chanel, Prada, Jacquemus and Miu Miu.

27. Irene Kim

Irene Kim, also known on social media as Ireneisgood. She is a Korean-American fashion model and popular Instagram model in Korea, and an entrepreneur. She gained prominence through her vibrant street style and has since become a notable figure in the fashion industry.

Country: United States / South Korea
Instagram: @ireneisgood
Followers: 2.8 Million
Brands Collaboration: Chanel, Prada, DKNY, Burberry and Rodarte
Fashion Shows She Performed in: Irene Kim has walked for Chanel, Prada, Jacquemus, and Miu Miu.

28. Kōki

Kōki is a Japanese Instagram model, actress and singer who gained fame after debuting in 2018. She is recognised for her distinctive style and has become a notable figure in the fashion industry. In addition to her modelling career, Kōki has ventured into acting and music, showcasing her versatility.

Country: Japan
Instagram: @koki
Followers: 3.5 Million
Brands Collaboration: Bulgari, Coach, A Bathing Ape and Otsuka Pharmaceutical.
Fashion Shows She Performed in: Koki has walked for Valentino and Bulgari Aurora Awards and featured in major fashion magazines like Numéro Tokyo and Grazia China.

29. Kari

Kari is a trendsetting Russian content creator, TikTok star, and rising female Instagram model in Russia. She is known for her vibrant style, creative videos and engaging online presence. She has built a loyal fanbase with her unique mix of fashion, lifestyle and beauty content, captivating audiences with her playful yet chic aesthetic.

Country: Russia
Instagram: @k.hism
Followers: 277k
Brands Collaboration: Nume. brand and Tuliponero
Fashion Shows She Performed in: Kari was a featured model at local fashion presentations and trend showcases across Russia.

30. Gendai

Gendai is a rising Japanese Instagram male model making waves in the fashion industry with his modern and versatile style. He is known for his striking looks and strong Instagram presence. He represents the latest trends in Japanese fashion.

Country: Japan
Instagram: @ge__n__da_1_
Followers: 32.7k
Brands Collaboration: Gucci, Louis Vuitton and Kenzo
Fashion Shows She Performed in: Gendai walked for Tokyo Fashion Week, Valentino, Marni and Louis Vuitton.

Conclusion

From supermodels dominating international runways to rising stars influencing millions online, the world of Instagram models in 2025 is more vibrant than ever. This list of the 30 hottest Instagram models celebrates not just beauty but also talent, influence and the power of storytelling. Whether it’s Kendall Jenner and Gigi Hadid setting global standards or the successful models in India like Urvashi Rautela, Manushi Chhillar, Avneet Kaur and Jannat Zubair proving their impact, each name represents the evolution of modern fashion.

With the highest number of followers on Instagram in 2025, collaborations with luxury brands, and appearances at the biggest fashion weeks, these creators are far beyond influencers; they are the new-age fashion icons. From famous female models to promising male faces, to handsome male models’ names to Indian beautiful female models’ names, every one of these 30 Instagram models inspires audiences and brands alike.

Many of these 30 models are among the highest-paid in India and worldwide, demonstrating how digital fame can translate into real-world success. Together, these top Instagram models and best models in India and worldwide are redefining glamour, influence, and global style, making them truly unforgettable. Connect with House of Creasip if you are an aspiring Instagram model and collaborate with brands. With us, discover more inspiring journeys of fashion icons, creativity and become the next generation of trendsetters

Top 10 YouTubers in India (2025)

August 6, 2025

by Harsh01 with No Comment Influencer Marketing

Top 10 YouTubers in India (2025)

YouTube is more than just a platform; it’s a career, a culture and a global phenomenon. Today, YouTube in India is nothing short of a revolution. The days are gone when YouTube was only about uploading random clips.

Today, it serves as the starting point for digital careers and creator-driven success. From small-town dreamers to metropolitan leaders, Indian YouTubers are not only creating content but also shaping the future. They are rewriting the rules of fame, influence and entrepreneurship.

Whether it’s a gamer streaming live to millions, a tech expert talking about the latest gadgets, or a lifestyle vlogger taking you on a virtual tour of their life. All these types of YouTubers are storytellers, entertainers, educators, and business minds rolled into one. They are redefining what it means to be a celebrity in the digital era of 2025, and they are doing it on their terms.

These top 10 Indian YouTubers in India (2025) have millions of loyal subscribers, record-shattering views and collaborations with global brands. They are setting trends, driving conversations, and inspiring the next generation of creators. Their content stretches from comedy and tech to beauty, fitness, gaming, finance, and beyond, which is making YouTube India’s most influential media powerhouse today.

Let’s discover the world of YouTubers who have turned passion into power. We, House of Creasip, India’s top influencer marketing agency , have curated this list of Top 10 YouTubers in India (2025), featuring the most-subscribed creators, top gamers, lifestyle influencers, daily vloggers, and tech experts who are dominating the digital space.

1. Ajey Nagar (CarryMinati)

Ajey Nagar is the roasting king of India. He is a YouTube sensation known for his fiery rants, comic timing, roasting and desi swag. Ajey Nagar started as a YouTuber in 2015 and quickly rose to the top with content that blends humour, relatability, and an unapologetic attitude. In 2025, Carry has one of the most subscribed YouTube channels in India.

Subscribers: 45.1 Million

Viral Video: YouTube vs TikTok – The End (over 370 Million views)

Audience Base: Gen Z, Millennials and Roast content lovers

Signature Content: Savage roast videos, reaction content, diss tracks, and gaming streams.

2. Ajju Bhai (Total Gaming)

Ajju Bhai is one of the most popular and top gaming YouTubers in India. He is known for his entertaining commentary and impressive Free Fire gameplay. Even though he kept his identity hidden for years, Ajju Bhai has built a massive fan base. His relatable gaming content and consistent uploads have made him a famous name in Indian mobile gaming content.

Subscribers: 44.8 Million

Viral Video: EASY 999 IQ MOMENT [SOLO VS SQUAD] (over 81 Million views)

Audience Base: Mobile gamers, Free Fire fans and Hindi-speaking youth

Signature Content: Free Fire gameplay, custom room battles, live streams, and challenge videos with high-energy narration.

3. Ashish Chanchlani (Ashish Chanchlani Vines)

YouTubers Ashish Chanchlani (Ashish Chanchlani Vines)

Ashish Chanchlani is one of the most loved and famous YouTubers in India, known for his hilarious, high-energy comedy sketches. His relatable content, often based on everyday Indian life, has earned him a large fan following. He blends silly humour with social commentary, making him a favourite YouTuber across all age groups.

Subscribers: 30.7 Million

Viral Video: Exams Ka Mausam (over 80 Million views)

Audience Base: Teenagers, College students and Young adults

Signature Content: Comedy skits, Bollywood parodies and relatable family dramas with exaggerated humour.

4. Sourav Joshi (Sourav Joshi Vlogs)

YouTubers Sourav Joshi (Sourav Joshi Vlogs)

Sourav Joshi is one of the top daily vlogging YouTubers in India. He is known for capturing everyday moments of his life with an emotional and relatable touch. His YouTube journey skyrocketed during lockdown in 2020 with his family-centric content and relatable storytelling. Due to his humble personality, he has become a famous and the best YouTuber in India among daily vlog lovers.

Subscribers: 34.8 Million

Viral Video: Kunali and Piyush K Hath Baandh Diye (over 20 Million views)

Audience Base: Gen Z, Families and Small-town people

Signature Content: Heartfelt family vlogs, brother bonding, daily routines, and emotional surprises.

5. Nikhil Sharma (Mumbiker Nikhil)

Nikhil Sharma is one of the most popular moto-vloggers and lifestyle YouTubers in India. He rose to fame in 2016 when he travelled from Kashmir to Kanyakumari. Later, He started diversifying his content to lifestyle, featuring his wife and daughter. His storytelling, cinematic shots and relatable lifestyle vlogs have built a loyal digital fanbase.

Subscribers: 4.01 Million

Viral Video: K2K – Kashmir to Kanyakumari Bike Trip Series

Audience Base: Youth, Travel enthusiasts, Biking community, Lifestyle viewers

Signature Content: Moto-vlogs, daily lifestyle vlogs, international travel diaries and unfiltered storytelling.

6. Gaurav Taneja (Flying Beast)

Gaurav Taneja is one of the most versatile YouTubers in India. He is known for his engaging vlogs that blend fitness, aviation and his family life. As a professional pilot, bodybuilder, and IIT alumnus, he brings intellect, emotion, and entertainment together. Gaurav’s authenticity and family-centred content have made him a beloved creator across India.

Subscribers: 9.34 Million

Viral Video: Flying Beast Vs World’s Strongest Man (over 1 Million views)

Audience Base: Family audiences, Young adults, Fitness freaks and Aviation lovers.

Signature Content: Daily life vlogs with his family, aviation insights, travel diaries and fitness routines.

7. Faizal Khan (Khan Sir)

Faizal Khan is the founder of Khan GS Research Centre in Patna. He is a well-known educator and famous YouTuber in India for simplifying complex subject topics with humour and desi-style explanations. His unique teaching methods and relatable examples have made education entertaining for millions. Beyond academics, he also addresses national issues.

Subscribers: 24.8 Million

Viral Video: Explained the Russia-Ukraine War (over 24 Million views)

Audience Base: Students, Competitive exam aspirants and General knowledge enthusiasts

Signature Content: Educational explainer videos, current affairs breakdowns and motivational lectures delivered in a witty, relatable style.

8. Dhruv Rathee

Dhruv Rathee is a prominent Indian YouTuber and media activist. He is known for his in-depth analysis on politics, environment and current affairs. He simplifies complex issues for a younger audience with a strong fact-based approach. His content often sparks conversation in the country and awareness around social and political topics.

Subscribers: 29.2 Million

Viral Video: Reality Of Pahalgam Attack (over 28 Million views)

Audience Base: Educated, Socially aware youth and Urban viewers interested in news, governance and global issues

Signature Content: Fact-based explainers, political commentary, and documentary-style videos with crisp visuals and verified data

9. Nischay Malhan (Triggered Insaan)

YouTubers Nischay Malhan (Triggered Insaan)

Nischay Malhan is a famous Indian YouTuber and one of the top gaming YouTubers in India. He is known for his hilarious commentary, roasts and relatable content. Nischay has turned his passion for content creation and gaming into a full-time thriving career. His YouTube channel is full of diverse content, which helped him rank among the top roasting and gaming channels of India in 2025.

Subscribers: 24.2 Million

Viral Video: His wedding video, Ruchika & Nischay Shaadi (over 17 Million views)

Audience Base: Teenagers and Young adults

Signature Content: Comedy sketches, reaction videos, gaming and roasts with a humorous twist.

10. Gaurav Chaudhary (Technical Guruji)

YouTubers Gaurav Chaudhary (Technical Guruji)

Gaurav Chaudhary is one of the top tech YouTubers in India. He is known for making technology easy to understand in Hindi. He blends tech reviews, unboxings and news with simplicity and clarity. The Technical Guruji channel is one of the top go-to sources for millions seeking honest tech insights.

Subscribers: 23.7 Million

Viral Video: My YouTube Earnings Revealed!! How Much Money do I make from YouTube? (over 18 Million views)

Audience Base: Tech-savvy youth, Smartphone users, Gadget lovers and Hindi-speaking viewers

Signature Content: Unboxings, tech reviews, smartphone launches, and “Tech Talks” series

Conclusion

In 2025, Indian YouTubers are more than just digital creators. They are cultural icons who are redefining success in the digital age. These top 10 Indian YouTubers have transformed YouTube into a powerful ecosystem of influence, entertainment, and inspiration.

All these YouTubers from CarryMinati to Technical Guruji are representing the diversity of India. Also country’s dreams, struggles, humour, intellect, and creativity, all through the screen, filled with engaging content.

As YouTube continues to dominate in India’s digital media landscape, these content creators are not just gaining subscribers but building massive communities. These top 10 YouTubers of India in 2025 are proof that with passion, consistency and originality, anyone can turn a camera and an internet connection into a thriving career.

So, who’s your favourite YouTuber in India right now? Or do you dream of being the next big name on this list? Let us know in the comments

And if you’re ready to start your journey, you don’t have to do it alone.

House of Creasip, India’s largest influencer marketing agency, is here to empower the next generation of creators.

Whether you’re a budding YouTuber or content creator, House of Creasip helps you connect with top brands in India and break through on YouTube with the right collaborations. Join the movement. Create. Grow. Influence with us, House of Creasip.

Best 10 Meme Pages on Instagram in India (2025)

August 6, 2025

by Harsh01 with No Comment Influencer Marketing

Best 10 Meme Pages on Instagram in India (2025)

If there’s one thing Indians can agree on in 2025, is that memes are life. From chai debates to Bollywood burns, Indian meme pages on Instagram are setting the tone for how we laugh, roast, and relate online. These digital entertainers have gone from page admins to full-blown internet celebrities, influencing pop culture and making even the worst Mondays feel better.

Whether you are a college student hunting for relatable meme content, a digital native looking for your next laugh, or a brand hoping to understand viral humour marketing, this list is for you. Today, the meme game of India is stronger than ever, and we’re here for it.

We, House of Creasip, India’s leading influencer marketing agency, have laughed, scrolled, and studied the meme universe to bring you this handpicked list of the Top 10 Meme Pages on Instagram in India (2025). These creators are not only funny, but they are culturally relevant, algorithm-savvy and incredibly powerful when it comes to shaping digital conversations.

So get ready to follow, laugh out loud, and tag your entire friend group because these meme pages are the real most valuable players (MVPs) of your Instagram feed.

1. RVCJ Media

RVCJ Media is one of the most popular and longest-standing meme pages in India and entertainment pages. It started with relatable college and youth memes and has now expanded into news, short videos and influencer content. Their posts blend current affairs with humour, making even serious topics widely shareable. RVCJ, the meme page, is now a digital media brand with millions of followers and a pan-India appeal.

Instagram Handle: @rvcjinsta

What Makes Them Stand Out:
They combine humour with trending news, making infotainment addictive and shareable.

2. Epic Funny Page

Epic Funny Page is a popular Indian meme page known for its savage and unfiltered humour. It delivers daily doses of sarcasm, relatable desi content and hilarious takes on trending topics.
The page connects deeply with Gen Z and millennial audiences through its bold, witty style.
From viral Instagram reels to savage comments, it’s a favourite for audiences, who love unapologetic comedy.

Instagram Handle: @epicfunnypage

What Makes Them Stand Out:
Their unapologetically savage humour and bold meme game keep followers laughing nonstop.

3. Ghanta

Ghanta is one of the most loved meme pages in India. It is known for its sharp, relatable and unapologetically desi humour. With a strong pulse on trending topics, it cleverly blends satire, pop culture, and everyday desi struggles. From Bollywood to politics to relationships, Ghanta serves content that hits the funny bone just right. Its memes often go viral for their perfect mix of wit and relatability.

Instagram Handle: @ghantaa

What Makes Them Stand Out:
Ghanta, the meme page, stands out for its bold and witty commentary on real-life Indian situations with a desi twist.

4. Naughty World

Naughty World is a quirky Indian meme page that blends adult humour with everyday desi chaos. It’s known for its unfiltered content, cheeky takes on relationships and bold jokes that push boundaries. Their memes often reflect the hilarious side of millennial and Gen Z culture. A go-to spot for those who enjoy savage, no-holds-barred comedy.

Instagram Handle: @naughtyworld

What Makes Them Stand Out:
Naughty World, a meme page, stands out for its unapologetically bold humour and savage takes on modern desi life.

5. Comedy Culture

Comedy Culture is a fast-growing Indian meme page that delivers daily doses of laughter through trending, relatable, and clean humour. It curates memes across pop culture, current affairs and desi everyday struggles with a light-hearted twist. With a mix of original content and viral formats, it connects deeply with young audiences. Its humorous storytelling style keeps followers coming back for more.

Instagram Handle: @comedyculture

What Makes Them Stand Out:
Comedy Culture stands out for its clean, relatable and consistently funny content tailored for the Indian youth.

6. The Indian Idiot

The Indian Idiot is a popular meme and pop culture page that serves a quirky mix of humour, news and sarcasm. This meme page is known for its witty takes on Indian society, Bollywood, politics and Gen Z struggles. The page often blurs the line between entertainment and commentary. It keeps followers updated with viral trends and news in the most hilarious way possible. This is perfect for meme lovers who enjoy satire with substance.

Instagram Handle: @theindianidiot

What Makes Them Stand Out:
The Indian Idiot, a meme page, stands out for blending sarcasm, social commentary and meme-worthy news into a unique, humorous package.

7. Shit Indians Say (SIS)

Shit Indians Say (SIS) Instagram Meme Pages

Shit Indians Say is a famous meme page on Instagram that humorously distils the quirks of Indian daily life into shareable meme content. Its posts highlight desi clichés, from relatives’ endless marriage inquiries to street-side haggling dialogues. The page format typically features short video memes and catchy one-liners that Indian audiences instantly recognise. Due to its sharp wit and cultural specificity, this meme page turns everyday conversations into viral comedy gold.

Instagram Handle: @shitindianssay

What Makes Them Stand Out:
They shine by transforming widely shared Indian habits and dialogues into comedic moments every follower nods to in recognition.

8. The Desi Stuff

The Desi Stuff is a popular Indian meme page on Instagram that focuses on the heart and humour of everyday desi life. Their content draws from Bollywood references, festivals, family gatherings, and nostalgia-infused cultural jibes. Through each post, they turn relatable Indian situations, such as shaadi logistics to street-side antics, into meme gold. Their Instagram page feels like a mirror to shared desi experiences, making it widely shareable among friends and relatives.

Instagram Handle: @thedesistuff

What Makes Them Stand Out:
They stand out by serving deeply nostalgic, culturally-rooted memes that instantly resonate with the Indian psyche.

9. Meme Mandir

Meme Mandir is a well-known meme page on Instagram in India. This page specialises in original Indian memes rooted in pop culture and politics. Their content often features sharp satire on trending Indian news, Bollywood, and viral social scenarios. They maintain an active presence across platforms, including Telegram, YouTube and X (Twitter), often engaging the “MandirGang” community.

Instagram Handle: @mememandir

What Makes Them Stand Out:
Meme mandir, meme page stand out for their original, politically sharp satire and pop‑culture commentary that resonates deeply with Indian audiences.

10. AdultGram

Adult Gram is an Instagram meme page tailored for mature audiences, offering bold adult humour with a Desi twist. It thrives on memes about relationships, late‑night banter, and candid takes on modern desi adult life. Their content is often in meme‑reel or comic strip formats that are cheeky and unapologetically offbeat. With consistent posting and a niche audience, it creates a space for humour that’s edgy, playful, and unfiltered.

Instagram Handle: @adultgram

What Makes Them Stand Out:
Adultgram stand out by combining candid adult humour with cultural specificity and unapologetic boldness.

Conclusion

In a country as diverse and expressive as India, meme culture isn’t just entertainment; it’s digital storytelling at its finest. These top 10 Indian meme pages on Instagram in 2025 have mastered the art of using humour to spark conversations, challenge norms and reflect everyday desi life with a punchline.

From meme pages like Naughty World‘s bold savagery, the nostalgic warmth of The Desi Stuff, or the satirical genius of Meme Mandir, each page offers a unique flavour of relatable content that keeps us laughing and thinking. They have become not just sources of comic relief but also powerful voices in the creator economy and digital pop culture in India.

And if you are a brand or creator looking to collaborate with the best in the meme business, House of Creasip has you covered. As a leading influencer marketing agency in India, we connect viral talent with visionary brands, turning memes into meaningful impact.

Let the laughter work for your brand.

Top 12 Powerful Benefits of Social Media Marketing in 2025

August 4, 2025

by Harsh01 with No Comment Social Media Marketing

Top 12 Powerful Benefits of Social Media Marketing in 2025

For many years, Faqir Chand, the iconic bookstore in Delhi’s bustling Khan Market, welcomed book lovers with shelves lined with timeless classics, handwritten recommendations, and a warm, peaceful atmosphere. Loyal readers visited the store often, due to its charm and quiet magic. But as time passed, footfall dropped, and even a gem like this struggled to stay visible in today’s fast digital world.

Then, everything changed.

A college student visited the shop post-COVID and posted a short Instagram Reel showing the cosy atmosphere, friendly owner and carefully arranged books. That simple video went viral and got over 1 million views in just 3-4 days.

Soon, people from all over Delhi started visiting the store. Influencers shared stories, book lovers tagged their friends, and Faqir Chand’s Instagram followers jumped to over 70,000.

What brought this quiet bookstore back to life?

Just one Instagram Reel changed everything and made a well-kept secret bookstore into a buzzing cultural hotspot.

This story is not an exception; it’s the new norm.Today, in 2025, social media marketing is more than just a trend. It’s an important tool for every business. It can be from small local stores to top brands; they are using platforms like Instagram, LinkedIn, YouTube, and X (formerly Twitter) to grow their audience, build trust and increase sales.

What is Social Media Marketing?

It refers to the use of social media platforms to promote a product, service, or brand. This includes creating and sharing content, running paid ads, collaborating with influencers, engaging with followers, and tracking performance. The goal is to increase visibility, connect with the right audience, and boost conversions.

What makes social media so effective today is its two-way communication. Businesses no longer talk to customers. They talk with them, gaining valuable feedback, building loyalty, and staying top-of-mind. From storytelling and influencer partnerships to real-time updates and viral trends, the potential is endless.

Still wondering how social media can help your business grow?
Let’s look at the top 12 benefits of social media marketing and why it’s a smart move for any brand.

1. Boosts Brand Awareness

Platforms like Instagram, Facebook act as digital billboards with global reach. A single engaging post, whether an Instagram Reel, tweet, or carousel, can put your brand in the spotlight, helping it become recognisable far beyond your target audience.

Example: The iconic Faqir Chand Bookshop in Delhi’s Khan Market. Once known only to loyal readers, it became a viral sensation after a student shared an Instagram Reel capturing its vintage charm. In just 3 days, it hit over 1 million views, bringing in influencers, tourists and many more.

Pro Tip:
Don’t just promote, narrate. Share your brand’s story, founder’s journey, or behind-the-scenes (BTS) moments. Stories are more memorable than advertisements and generate emotional connections that drive shares and visibility.

2. Drives Website and In-Store Traffic

Today, Social media isn’t just for online engagement and visibility. Using tools like link stickers, maps and in-post CTAs, it can convert your viewers into website visitors and also physical customers. It’s a smart sales pathway, wrapped in everyday content.

Example: The Kulhad Pizza stall in Delhi saw a massive spike in customers after a popular Instagram food creator shared a video of their cheesy kulhad pizzas. In just a few days, the stall became a hotspot for passersby, foodies and food vloggers. This boosted their monthly sales significantly.

Pro Tip:
Use tools like Linktree, Google Maps location pins and strong Call to Action (CTAs) such as “Book Now” or “Visit Today” to make the user journey effortless.

3. Generates Leads and Sales

The benefits of social media for business now enable instant conversions. Whether it’s product-tagged posts or integrated lead generation forms, these tools are turning engagement into action. For all types of brands, social media has become a powerful revenue engine.

Example: Dot & Key, a rising skincare startup, launched an Instagram Story campaign offering free product trials. Through swipe-up forms and eye-catching visuals, they captured over 10,000 leads in a single week.

Pro Tip:
Offer valuable incentives like freebies, discounts, or ebooks in exchange for email sign-ups or purchases. Ensure the process is mobile-friendly and fast.

4. Boosts Customer Engagement and Brand Loyalty

Unlike traditional advertisements that just talk to you, social media marketing starts real conversations. Responding to comments, DMs, and creating engaging content helps build trust and long-term customer loyalty. It also makes your audience feel heard and valued.

Example: Nancy Tyagi, the self-made fashion creator known for her DIY couture, engages her audience through design process videos, outfit polls, and heartfelt replies. Her authenticity not only drives viral engagement but also fuels steady sales of her newly launched fashion line.

Pro Tip:
Encourage interaction. Use story polls, respond personally to DMs, and share user-generated content. Loyal customers become your best promoters.

5. Offers Affordable Yet Powerful Marketing

One of the greatest advantages of social media marketing it gives everyone a fair chance to grow. You don’t need a lot of money to grow on digital platforms, just a smart strategy. Stay active, get creative, and plan well. With the right strategy, anyone can build a strong online presence.

Example: GIVA, a fast-growing silver jewellery brand, built a strong online presence without massive ad budgets. By collaborating with micro-influencers, sharing behind-the-scenes Instagram Reels and featuring real customer stories. They built trust and relatability, and made 10x growth in followers and a surge in organic sales.

Pro Tip:
Use free tools like Canva, CapCut, or InShot to create impactful and creative content. Test formats like memes, carousels, and Reels to find what resonates most.

6. Humanises Your Brand

People connect with people, not logos. A major benefit of social media marketing helps you give your brand a voice and a face, building stronger emotional connections. Behind-the-scenes moments, company stories and honest conversations make your brand feel real.

Example: Zomato, a food delivery company, speaks like a friend. Their witty notification, relatable memes, and behind-the-scenes (BTS) office life make the brand feel alive by celebrating team members and quirky food habits.

Pro Tip:
Use Instagram Stories or Reels to showcase your team, work culture and candid moments.

7. Fuels Viral Word-of-Mouth

A single highly relatable or entertaining post can go viral, putting your brand in front of thousands, even millions. The importance of social media marketing lies in content that’s emotional, authentic, and shareable to the maximum people. With the right strategy, it can turn everyday posts into powerful brand moments.

Example: Pepsi’s Unbottle Apna Swag campaign in 2019 encouraged users to share clips of their unique personalities, sparking millions of views and UGC. It blended self-expression with music and creators, making the brand more relatable.

Pro Tip:
Create new challenges, use trending audio, and encourage hashtags. The more share-worthy your content, the farther your reach.

8. Provides Deep Audience Insights

Social media marketing platforms like Instagram offer detailed analytics, which include age, gender, location, interests and content performance. It helps you as a brand understand your audience better and refine your strategy for higher engagement and growth.

Example: H&M India discovered that a large portion of its audience engaged most actively after 8 PM. By shifting their posting schedule to align with this behaviour, they saw a noticeable boost in engagement on Reels and Stories.

Pro Tip:
Use Instagram Insights, Meta Business Suite, or LinkedIn Analytics to track top-performing content and audience behaviour.

9. Builds Community and Brand Tribe

When followers identify and relate to your values and voice. They become a community, not just customers. These communities drive word-of-mouth and consistent engagement. All of this happens through thoughtful, clever and strategic social media marketing.

Example: mCaffeine, a personal care brand, built a strong community by blending skincare education with fun, caffeine-powered content. Through influencer collaborations, quirky Reels, and honest reviews, they turned users into loyal fans who actively engage, share, and recommend.

Pro Tip:
Be consistent with your brand’s tone, values, and mission. Community-building takes time but delivers long-term loyalty.

10. Supports Influencer & Collaboration Marketing

Social media marketing makes it easy to partner with influencers and brands. These collaborations quickly boost your reach, trust and visibility. Whether it’s product shoutouts or co-branded content, it’s a powerful way to grow.

That’s where we, House of Creasip, come in, India’s largest influencer marketing agency. We help brands like yours find the perfect influencers, tell authentic stories and turn collaborations into real growth. Whether you are just starting or ready to scale, we have got the strategy, the talent and the magic to make it happen.

Example: Zouk, a vegan handbag brand, partnered with sustainability influencers to boost their visibility and trust, leading to higher traffic and sales.

Pro Tip:
Look for micro-influencers (10k–100k followers) who align with your niche. Their audiences are highly engaged and trust their content, making your brand collaborations feel more authentic and effective.

11. Boosts SEO and Online Presence

Social media shares contribute to off-page SEO. Engaged platforms can lead to higher Google search rankings and better online discoverability. Consistent content, backlinks from shares, and brand mentions signal trust and relevance to search engines.

Example: Razorpay, a leading Indian fintech startup, posted a viral LinkedIn thread about startup funding tips. The post was ranked in top searches by Google and drove significant referral traffic to their blog.

Pro Tip:
Use keywords in bios, captions and alt text. Include backlinks to your website from every profile.

12. Keeps You Competitive and Trend-Ready

Trends start and spread rapidly on social media. Active brands can ride these trends to stay relevant and appeal to younger demographics. Jumping on the right trend at the right time can boost your brand’s visibility, engagement and even virality.

Example: Swiggy, a food delivery app, consistently jumps on trending memes, formats, and viral conversations such as IPL offers, memes and more. This quick, witty engagement keeps them ahead of competitors and top-of-mind for their audience, especially Gen Z and millennials.

Pro Tip:
Daily Monitor platforms like Instagram Reel for trends. Even participating in a fun meme trend can humanise your brand and attract attention.

Conclusion

Today, social media marketing is your brand’s lifeline. Whether you’re a beloved bookstore like Faqir Chand or a fast-growing D2C startup. Social media platforms like Instagram, LinkedIn, X (formerly Twitter) and YouTube offer unmatched visibility, community connection and business growth.

From viral reels to influencer collaborations, the benefits of social media for business are clear. It helps give your brand, big or small, a chance to tell its story, build trust and turn followers into loyal customers. With real-time feedback, affordable ad options and global reach, social media marketing truly drives meaningful business growth.

If your brand isn’t online, you’re not just missing out; you are deep in FOMO and falling behind.

But the good news? It’s never too late to start. Begin with small, authentic steps. Share your story, post consistently and engage with your audience in ways that feel real.

And if you are ready to unlock your brand’s full potential, partner with House of Creasip, India’s leading influencer marketing agency. We help brands like yours craft content that clicks, grow organically and create campaigns that convert.

Because in a world that scrolls fast, one powerful post can change everything.