Creator Monetisation 2025: How Creators Make Money

August 4, 2025

by Harsh01 with No Comment Influencer Marketing

Creator Monetisation 2025: How Creators Make Money

In the past, the idea of quitting a stable 9-to-5 to become a full-time content creator in India was considered wild and laughable. Back then, social media fame was seen as temporary and monetising it was practically unheard of.

Fast-forward to 2025, digital media has undergone a dramatic transformation. Today, becoming a digital creator isn’t just a dream, but often a highly profitable career path. From college students in tier-2 cities to professionals in metros, everyone’s chasing the influencer’s dream, and many are thriving.

India’s creator economy experienced explosive growth in 2025, with over 100 million active creators and more than 500 creator-focused startups. Social media platforms like Instagram, YouTube and X (formerly Twitter) are offering monetisation tools, making opportunities for creators more accessible.

Whether you are a lifestyle vlogger filming from your bedroom, a meme page admin roasting trends, or an ed-tech creator simplifying UPSC preparation. There’s space and cash for you in the digital spotlight.

But here’s the golden question you must be curious about: how much money do Indian creators earn in 2025, and how do they monetise their content? Let’s clear the myth, the hype of creators and what is reality.

In this guide, House of Creasip, the best influencer marketing agency in India, decodes it all for you, from income streams and actual earning ranges across follower tiers and more.

Whether you are just starting your creator journey or aiming to be a successful influencer, this is your complete roadmap to make money in India’s booming creator monetisation economy.

What is the Creator Economy?

The creator economy in India is a thriving ecosystem of independent content creators, including YouTubers, Instagram influencers, bloggers, podcasters, streamers, and more. They build loyal communities around their content and passions.

What sets them apart?

These creators are not just entertainers; they are entrepreneurs, turning creativity into a career by monetising through brand partnerships, ads, merchandise, paid subscriptions and even tips from fans.

In India, this digital revolution is unstoppable, from small-town reels to pan-India YouTube channels. There are over 8 crore Indian creators, spanning from nano, micro and mega levels, who are driving this booming economy.

All these creators are not just celebrities like actors. Many are everyday individuals who are building niche audiences through consistency, relatability and the smart use of platforms like Instagram, YouTube and LinkedIn.

Those days are gone when being a content creator was just a side hustle. Today, it’s a full-time business model with content creators acting as marketers, community managers, product developers and storytellers all at once. With the right mix of content, authenticity and creator monetisation strategies, content creators are redefining careers in the digital era.

Types of Content Creators and Monetisation Potential on Social Media in 2025

Content creation is not just a hobby. It’s a full-fledged career with multiple revenue streams. From social media platforms like Instagram, YouTube and even LinkedIn, now becoming creator monetisation ecosystems. Content Creators from every niche are thriving.

Understanding the different types of creators on social media is key to decoding how creator monetisation truly works. From the passionate Nano creators to influential Mega stars of social media, each category brings its audience reach, brand value and earning potential.

Let’s explore the major types of content creators based on followers and category and the monetisation potential each has on social media today.

Based on Follower Count

Nano Influencers (1K-10K Followers)

Nano creators are everyday users who are emerging as influencers. They are often niche-focused, building loyal micro-communities around specific interests, it can be of niche such as DIYs, fashion, to daily vlogging. Their influence lies not in numbers but in trust and relatability. They deliver authentic engagement at a low cost.

Income Breakdown According to sources:

Nano influencers represent nearly 10% of monetising creators on platforms like YouTube and Instagram in India.

Nano creators earn a range from ₹5,000 to ₹25,000 per month through sources like :

AdSense on YouTube, Affiliate links, Brand barters or Small paid campaigns ₹1,000 to ₹5,000/post, Local business collaborations

Why They Matter:
Nano influencers have high engagement rates (often 10% or more), meaning their audience actually cares and interacts. For hyper-local or niche brands, nano influencers are gold.

Micro Influencers (10K -100K Followers)

Micro creators are the rising stars of the creator world. They have more experience and better equipment than nano creators and they maintain a personal connection while reaching a broader audience. Their content often revolves around lifestyle, fashion, food, travel, or niche-based topics like parenting or regional language content.

Income Breakdown According to sources:

Micro influencers represent around 30% of active earning creators in India.

Micro creators earn a range from ₹25,000 to ₹1 lakh per month through sources like :

Brand partnerships, Affiliate sales, Paid collaborations and Platform bonuses

Why They Matter:
Micro influencers drive trust-driven conversions. Brands love them for their authenticity and value-for-money partnerships.

Macro Influencers (100K -1 Million Followers)

Macro creators are social media professionals. They typically partner with creator managers or agencies who help them manage collaborations, negotiate deals and streamline their business operations. Through this, they build large-scale communities across multiple platforms. They enjoy widespread recognition and consistent engagement across multiple niches, like fitness.

Income Breakdown According to sources:

Macro Influencers represent around 20% to 25% of all actively earning creators in India.

Macro creators earn a range from ₹1.5 lakhs to ₹10 per month through sources like :

Brand campaigns, Sponsored YouTube videos, Exclusive content and Speaking gigs

Their income also includes PR lists, being invited to brand events, and being offered ambassadorships

Why They Matter:
Macro influencers are the perfect fit for brands that are seeking to get both reach and relevance.

Mega Influencers & Celeb Creators (1 Million Followers)

Mega Influencers are digital celebrities. They range from Bollywood stars active on social media to influencers who have reached mainstream fame. Their presence drives trends, launches campaigns and even impacts brand stock value, such as Alia Bhatt’s or Virat Kohli doing endorsements.

Income Breakdown According to sources:

Mega Influencers represent around 5% to 8% of all active earning content creators in India

Mega creators earn a range from ₹5 lakhs to ₹1 crore or more per month through sources like :

Brand campaign, luxury endorsements, content licensing, brand equity partnerships, own ventures (D2C brands)

Why They Matter:
Mega Influencers create instant mass impact. Their content often trends, leading to viral visibility.

Based on Category

Subject Experts / Thought Leaders

This category of creators are educators, professionals and specialists like finance advisors, doctors, engineers, and even professors. They have taken social media to teach, guide, or explain. They often post long-form content or host webinars. Their content is usually rooted in credibility and real-world experience, making them highly trusted voices in their respective fields.

Income Breakdown According to sources:

Subject experts and creators earn between ₹50K to ₹5 lakhs per month, depending on niche and reputation

They make income through consultations, e-books, online courses, paid newsletters, and branded explainer videos

Thought leader creators are often invited to speak at conferences, brand campaigns, and corporate panels, which helps them make more money

Why They Matter:
This category has high trust and long-term influence, especially on LinkedIn and YouTube.

Entertainers (Comedians, Memers, Skit Creators)

This category of creators includes meme page admins, sketch artists, mimicry creators and character-based performers. Their content is made to go viral as they use humour, trends and pop culture to create buzz. Their creativity and spontaneity make them ideal for brands looking to engage users through reels, challenges, and meme marketing.

Income Breakdown According to sources:

Entertainers like comedy creators earn up to ₹20K – ₹3 lakhs and more per month.

They make income through sponsored reels, creator funds, live events, brand and meme campaigns.

Why They Matter:
They influence pop culture and relatability. Brands use these types of creators for fun and mass recall.

Gamers and Streamers

This category of creators are among the highest-earning creators globally. They can be a gamer who streams and plays mobile gaming like BGMI or console games like GTA RP or Valorant; these creators build massive live audiences. Their real-time interaction, commentary and gameplay skills keep viewers hooked and coming back for more.

Income Breakdown According to sources:

Gaming creators earn between ₹30K to ₹10 lakhs and more

They make income through platform ads, sponsorships, fan donations, brand merchandise, and affiliate gaming tools

Why They Matter:
Gaming has a massive and loyal Gen Z and Gen Alpha following, making it a powerful ad vehicle.

Vloggers and Travel Creators

This category of creators gives a first-person view into their lives, cities, travel experiences and daily routines. They are storytellers who build emotional resonance with followers. Their content often blends aesthetics with authenticity, offering viewers a virtual escape or inspiration for their journeys. Brands in the hospitality, fashion, and more frequently collaborate with this category of creators.

Income Breakdown According to sources:

Vloggers and travel creators have earning potential from ₹30K to ₹3 lakhs/ per month

They make income through travel brand tie-ups, tourism boards, hospitality collaborations, platform monetisation, and Amazon storefronts.

Why They Matter:
They don’t just document places, they inspire bucket lists. By weaving emotion into every journey, they shape how people dream, travel, and live.

DIY, Artists and Creatives

This category of creators includes artists, dancers, illustrators, and crafters, who use social media as a visual portfolio and revenue channel. Their work ranges from aesthetic visuals to tutorials and custom orders. They captivate audiences with satisfying process videos, behind-the-scenes glimpses, and creative transformations that spark inspiration.

Income Breakdown According to sources:

These creative creators earn from ₹10K to ₹2 lakh or more per month

They make money through art commissions, brand collabs, NFTs, Patreon, and product sales

Why They Matter:
Creativity is evergreen, and with AI, artists combining digital and traditional styles are thriving.

Fashion, Beauty and Lifestyle Creators

This category of creators shares everyday styling tips and seasonal fashion trends. Their content includes skincare routines, makeup looks, and beauty hacks. Product reviews, brand hauls, and “get ready with me” videos are key formats. Many also create wellness and self-care content to promote mindful living.

Income Breakdown According to sources:

These creators earn from ₹50K to ₹10 lakhs per month, depending on their followers

They make money through brand collaborations, affiliate links, giveaways and brand ambassadorships.

Why They Matter:
This category of creators are highly effective for product sales and building aspirational brand imagery.

Fitness and Wellness Creators

These types of creators share effective workout plans and yoga routines tailored for all fitness levels. Their content often includes practical nutrition advice, from healthy recipes to balanced meal planning. Mental health is also a key focus, with tips on mindfulness, stress relief, and emotional well-being. Overall, they promote a holistic wellness lifestyle that encourages physical, mental, and emotional balance.

Income Breakdown According to sources:

These types of creators earn from ₹30K to ₹5 lakhs and more per month

They make money through coaching programs, brand sponsorships, app partnerships, live sessions, digital fitness guides.

Why They Matter:
They influence people’s daily habits, making them ideal for fitness and health-related brand tie-ups.

Tech Reviewers and Gadget Experts

This type of creators review smartphones, laptops, wearables and the latest gadgets in the market. Their content includes unboxings, comparisons, performance tests, and user experience insights. Many also explain complex tech concepts and create tutorials to simplify technology for everyday users.

Income Breakdown According to sources:

These tech creators earn from ₹50K to ₹5 lakhs or more per month

They make money through brand sponsorships, affiliate links (Amazon, Flipkart), AdSense, paid comparisons.

Why They Matter:
They are trusted by viewers for purchase decisions, especially around product launches and sales seasons.

Business, Finance & Career Creators

This category of creators shares valuable insights on personal finance, budgeting, and smart investing. Their content often covers business trends, side hustles, and ways to build multiple income streams. They also offer job hacks, resume tips, and guidance on career advancement for students and professionals alike.

Income Breakdown According to sources:

Business, finance creators earn from ₹50K to ₹7 lakhs per month

They make money through fintech sponsorships, paid courses, affiliate tools (trading apps, resume tools), and books.

Why They Matter:
They drive high-intent user behaviour, making them a favourite for fintech and ed-tech brands.

Primary Revenue Streams for Indian Creators

The time is gone when being a content creator meant posting for fun and hoping for likes. In 2025, the Indian creator economy is booming, and it’s creating millionaires from living rooms, rooftops and even village studios.

But how exactly are these creators earning money? Here’s a breakdown of the top revenue streams for Indian content creators across social media platforms like Instagram, YouTube and beyond. Let’s explore with real-life examples, income estimates, and pro tips to grow your income stream.

Brand Collaborations and Sponsorships

According to the sources, brand collaboration and sponsorship give creator income from ₹5,000 to ₹50,00,000 and more per campaign.

Brand deals are the primary income source for most influencers. Brands pay creators based on niche such as fashion, finance, follower count, audience engagement and content quality.

Example:
Komal Pandey, a fashion influencer of India with under 2 million followers on Instagram, reportedly charges ₹4 – 6 lakhs per campaign. Her brand deals include names like Maybelline, Amazon Fashion and Daniel Wellington.

Pro Tip:
In 2025, brands are prioritising authenticity. Even nano influencers (1K – 10K followers) are landing paid deals if their niche is strong. If your audience is active and trusts your voice, you could earn ₹3,000 – ₹25,000 per post.

Platform Monetisation (YouTube, Instagram)

According to sources, platform monetisation varies according to the platform:

YouTube AdSense: ₹20,000 – ₹5,00,000 per month, Instagram Bonus Program: ₹10,000 – ₹1,00,000 per month

YouTube continues to dominate long-form monetisation, while short-form platforms like TikTok and Instagram Reels reward virality and consistency.

Example:
Slayy Point, a comedy YouTube duo, earns around ₹3 – 4 lakhs per month from YouTube ads alone, not including brand deals or merch.

Pro Tip:
YouTube pays better for long-form content through Cost Per Mille (CPM), in which the amount advertisers pay as per 1,000 views, but platforms like Instagram Reels offer bonuses for viral content. Focus on what matches your content style and go all in.

Affiliate Marketing

According to the sources, affiliation marketing pays creators income from ₹5,000 to ₹2,00,000 or more a month.

Through affiliate marketing, creators earn a commission for every sale made through their custom links, whether it’s Amazon, Meesho, or other fintech apps.

Example:
Finance creator, Shreya Kapoor, shares credit card reviews and budgeting tools. Through affiliate partnerships with Groww, CRED and more, she reportedly earns over ₹1 lakh a month.

Pro Tip:
Don’t just share links, build trust through tutorials, reviews, or comparisons. Viewers are more likely to buy when they understand why a product works.

Courses, Workshops, and Paid Content

According to the sources, brand collaboration and sponsorship give creator income from ₹10,000 to ₹10,00,000 per month.

Creators with subject-matter expertise can turn their knowledge into digital gold by offering paid webinars, eBooks, or video courses.

Example:
Ankur Warikoo, a creator-entrepreneur, earns crores through online courses on productivity, startups and content creation. He supplements this with YouTube ads, speaking gigs and book sales.

Pro Tip:
If you have deep expertise in anything, from coding, cooking or career planning, start with a mini-course or PDF guide. Promote it through your most engaged content to start earning passively.

Fan Monetisation (Memberships, Subscriptions, Crowdfunding)

According to the sources, brand collaboration and sponsorship give creators income from ₹5,000 to ₹1,00,000 per month

Many Indian creators are now funded directly by fans through platforms like YouTube Memberships, Patreon, Buy Me a Coffee and even Indian tools like Koo’s Support Creator feature.

Example:
Gaming creators like PewDiePie and finance YouTubers run memberships and get between ₹10,000 – ₹75,000 per month from dedicated fan subscriptions.

Pro Tip:
To retain paying members, offer exclusive value, like early content access, live Q&A, Discord groups, or shoutouts. Community building is key to fan-funded success.

Product Lines and Merch

According to the sources, brand collaboration and sponsorship give creator income from ₹50,000 to ₹50,00,000 per month.

Once creators build trust, they can launch their brands, from fashion and skincare to books, or even NFTs.

Example:
Prajakta Koli, aka MostlySane, launched her T-shirt line and her first book as an author and has partnered with multiple beauty brands for co-branded products.

Pro Tip:
If your audience frequently asks “Where did you get that outfit?” or “Which mic do you use?”, that’s your cue to launch a product line. Start small with print-on-demand or white-label items.

At the end, top Indian creators in 2025 are not relying on just one income stream. They are diversifying through Brand deals, Platform ads, Affiliate links, Online courses +
,Merch ,Fan support.

This mixed-income model offers stability, growth, and creative freedom. Whether you are a nano creator with 3K followers or an educator with niche knowledge. There’s a monetisation path for you.

Use tools like Notion, Google Sheets, or Creator OS to track your income sources. Once you know what’s working, put more effort into that stream. Keep learning, experimenting and collaborating.

Emerging Monetisation Trends in 2025: What’s Changing the Game?

The creator economy in 2025 is no longer just about likes and followers. It’s about smart monetisation. With rapid tech evolution and changing user habits, creators are tapping into new income streams that go way beyond brand deals or AdSense. Let’s explore together the hottest monetisation trends shaping the scene this year, backed with examples and insights.

Subscription-Based Communities Are Booming on Instagram, YouTube

Fans no longer want to just “follow”, they want access to the creators. Creators are launching private communities on platforms like Patreon, Discord and even WhatsApp. They are offering exclusive content, Q&A sessions, early releases and personalised advice, all behind a monthly paywall.

Example:
YouTuber BeerBiceps (Ranveer Allahbadia) offers tiered content and personal mentorship through his private online tribe, and it has become a key revenue stream alongside YouTube.

Shoppable Content is the New Goldmine

2025 is the year of scroll-to-shop. Creators now integrate affiliate links, live shopping and in-app product tagging directly into Reels, Shorts and Stories. Think of it as the Quality Value Convenience QVC of the social age.

Example:
Fashion influencer, Aashna Shroff, seamlessly adds affiliate product tags in her Instagram Reels and earns per sale, blending content and commerce like a pro.

AI-Powered Digital Products

Digital courses, templates, eBooks and AI-generated tools are giving creators a scalable income. You make it once and sell it forever. Platforms like Gumroad, Kajabi, and Notion Marketplaces are creator favourites.

Example:
Finance creator Ankur Warikoo sells digital productivity courses and startup playbooks, earning lakhs every month through passive sales.

UGC Creators: Monetising Without a Big Following

You don’t need 100K followers anymore to earn. User-Generated Content (UGC) creators get paid to make ad-style content for brands, without posting it on their feed. They make content that provides a review and, opinion of the product.

Example:
A micro creator with just 3,000 Instagram followers can earn ₹10K – ₹50K per month by creating review Instagram Reels, unboxings, or testimonial videos for brands as a UGC partner.

Crowdfunding and Fan Tips Are Going Mainstream

In 2025, tipping creators is as easy as sending a WhatsApp sticker. Tools like Buy Me a Coffee, YouTube Super Thanks, and Instagram Gifts allow fans to directly support creators. Crowdfunding helps make a direct support model and strengthens creator-fan relationships.

Example:
Gaming streamers like Mortal and ScoutOP receive thousands in Super Chats and fan donations during YouTube live streams, creating a direct revenue medium.

Virtual Merchandise and NFTs

While the NFT hype has settled, virtual goods are quietly evolving. Creators now offer digital art, limited-edition wallpapers, avatar skins, and even AR-based merch experiences. These unique digital offerings create new revenue streams and deepen fan engagement in immersive ways.

Example:
AR filters made by creators for Instagram or Snapchat can now be sold or monetised through exclusive access packs. A trend is emerging in beauty and lifestyle niches.

Multi-Platform Diversification Is Now Essential

One platform = one income stream. But in 2025, creators are spreading across YouTube, Instagram, LinkedIn, Pinterest and even Telegram. They tailor content as per platform and multiply monetisation avenues.

Example:
A food creator might do YouTube recipe tutorials, Instagram reels for plating, LinkedIn posts on culinary careers, and sell meal plans on Telegram.

Licensing and Syndication of Content

Viral content is now getting repurposed and licensed to brands, OTT platforms, or stock video sites. This passive stream rewards creators whose content has long shelf-life value. It also opens doors for creators to reach wider audiences without constantly producing new content.

Example:
Popular short-form storytellers license their mini-videos to brands for internal use or marketing campaigns, and brands pay them with 5-figure fees.

Influencer Software-as-a-Service (SaaS) Collaborations

Tech startups are partnering with influencers not just as promoters but as co-founders, equity holders, or product collaborators. This trend is blurring the lines between creator and entrepreneur, giving influencers a seat at the table in shaping the future of tech products.

Example:
Fitness influencer Yasmin Karachiwala partnered with a fitness tech app and now earns through app sales and makes a profit share model.

How to Maximise Creator Income in 2025

This year,2025, the creator economy is no longer just about viral fame. It’s a well-oiled business machine. Even if you are a fashion blogger, finance educator, or meme page admin, your content can become your career if you play your cards right. But here’s the secret: views and followers alone won’t pay your bills, smart monetisation will. The creators making serious money today are those who treat content like a brand and diversify their income like entrepreneurs.

Today, creators who are earning the most are not relying on one revenue stream. They are stacking multiple cash flow methods. Their YouTube channel might bring in AdSense, but you must have seen that they also run paid courses, launch their merchandise, host brand collaborations, and build community memberships on Patreon or FanHouse, among others. Some even turn their niche into a business, like launching skincare if they are beauty influencers or selling presets if they are into photography.

The key to maximising your monetisation game is to expand your value, not just your reach. Here’s the game-changer in 2025: niche creators are winning. You don’t need a million followers, you just need 1,000 true fans who trust you. Brands want engagement, not vanity metrics.

So if you want to maximise your income as a creator this year, focus on three things: building a strong personal brand, creating high-value content consistently and exploring monetisation options beyond just likes and shares. Your passion is the product; now it’s time to package it right.

Conclusion

If you have ever wondered whether being a content creator in India can pay the bills, here’s your answer: it absolutely can. In 2025, creators across niches and follower tiers are building six and even seven-figure incomes by tapping into smart monetisation strategies.

Whether your niche is finance or creating comedy skits with your friends, the opportunity to earn is real, and it’s never been more democratic. All you need is creativity, consistency and clarity on how to turn your audience into income.

The beauty of today’s creator economy is that it doesn’t reward just the loudest voice; it rewards the most authentic one. You don’t need to go viral every week to earn ₹1 lakh a month. You need 1,000 loyal fans, a monetisation game plan and content that solves a problem or sparks emotion.

There are countless ways to monetise your content in 2025. You can do YouTube ads to brand deals, affiliate marketing to online courses and UGC gigs to fan subscriptions. The trick to level up your monetisation game? Start stacking your income streams one by one, just like the pros do.

So, if you are a nano creator dreaming of that first brand deal or a seasoned YouTuber ready to launch your digital product line, this is your moment; seize it. Don’t just create the algorithm. Create for impact and income. Use this roadmap, learn from real examples and start treating your content like the business it is. Because in 2025, the creator economy belongs to those who treat their passion like a profession and the million dollars will follow towards them.

When you are ready to grow, scale, and collaborate with top brands, connect with us, House of Creasip.
As India’s largest influencer marketing agency, House of Creasip connects brands with creators and empowers both to build meaningful campaigns and bold digital narratives. Whether you’re looking for brand partnerships, campaign guidance, or next-level growth, this is where creators become changemakers.
Let your creator journey meet its full potential with House of Creasip.

Top 5 Prank YouTubers in India 2025

July 30, 2025

by Harsh01 with No Comment Influencer Marketing

Top 5 Prank YouTubers in India 2025

The YouTube scenario in India is bursting with creativity and prank content, becoming one of the most-watched and loved genres. Prank YouTubers in India have mastered the art of keeping their audiences hooked with their content, making millions of viewers tune in to burst out laughing with tears in their eyes.

These creators not only test social boundaries but also bring smiles through clever concepts, unexpected twists and, at times, heartfelt endings that go beyond entertainment.

These YouTube pranksters in India conduct group pranks, social experiments and pranks on strangers, as well as on family and friends. They are redefining what it means to go viral. What sets them apart is their ability to connect with the common man.

These top prank YouTubers use relatable setups, regional language humour and witty timing to engage the audience. As their videos get up to millions of views, they also influence internet culture, inspire memes and often spark conversations around human behaviour and social norms.

These top prank YouTubers in India have carved a niche with their originality, boldness and consistent growth. If you are a fan of prank content or just looking for something hilarious and fun to brighten your day, these names are worth following.

Let’s explore the top 5 prank YouTubers in India 2025, who are ruling the prank YouTube genre in India.

1. AVR Prank TV (Vinay Thakur)

AVR Prank TV (Vinay Thakur) Prank YouTubers

AVR Prank TV, also known as Vinay Thakur, is a famous prank YouTuber in India and one of the most entertaining and daring prank-based Indian YouTube channels. His channel consists of videos that are raw, humorous and sometimes socially driven content. Vinay’s fearless, unapologetic, gutsy street pranks, public reactions, and dramatic turns keep his viewers hooked to their screens as he manages to blend entertainment with unfiltered reality.

Subscribers: 6.99 Million

Highlights and Achievements:

Vinay Thakur‘s channel, “AVR Prank TV”, is recognised as one of the top prankster YouTube channels in India, with several videos crossing 20 million views.

He gets featured on multiple Indian digital platforms for pushing boundaries in street content.

Vinay also collaborated with other major Indian YouTubers and creators in the prank, social awareness and entertainment genres.

2. Sagor Bhuyan

Sagor Bhuyan is a popular prank YouTuber known for his thrilling and humorous public prank videos. His channel features a variety of surprise-based pranks, including ghost scares, gorilla chases and snake attacks, all aimed at entertaining the audience through shocking yet funny moments. His unique style of blending horror elements with comedy has attracted a massive fan base, especially among audiences who prefer short-form video or shorts on YouTube.

Subscribers: 4.95 Million

Highlights and Achievements:

In 2025, his prank videos, such as “Scary Gorilla Attack Prank” and “Update Funny Ghost Attack Scary Prank,” went viral, receiving hundreds of thousands of views within just a few days.

Sagor Bhuyan’s ability to consistently create shareable, engaging shorts has made him one of the best prank YouTubers in India and the whole of South Asia.

His content on a daily basis goes viral on YouTube Shorts, highlighting his strong audience connection and creative edge.

3. BR Bhai

BR Bhai is a well-known Indian prank YouTube creator who has captured a massive audience through his comedy, prank videos and entertaining YouTube shorts. Since he started his channel in 2016, he has built a reputation for content that is relatable, humorous content which resonates especially with the youth. BR Bhai keeps his content engaging and consistently trending using different video concepts like funny skits or social experiments.

Subscribers: 4.03 Million

Highlights and Achievements:

BR Bhai is consistently ranked among the top Indian prank YouTubers and the short-form comedy genre.

He got major YouTube milestones in the last 5 years: Silver, Gold, and his channel is progressing toward the Diamond Play Button.

His YouTube channel always has high audience engagement with thousands of likes and comments on each video, which showcases strong viewer loyalty.

4. Bharti Prank (Raju Bharti)

Bharti Prank (Raju Bharti) Prank YouTubers

Raju Bharti, popularly known for his YouTube channel “Bharti Prank”, is one of the famous indian prank YouTubers for street prank videos blending humour and surprise. He launched his channel in 2018, focusing on a niche of comedy pranks filmed across Indian locations. His videos range from light-hearted phone-dropping pranks to emotional and romantic social experiments. Raju’s spontaneity and relatability make Bharti Prank channel a standout in the Indian YouTube arena.

Subscribers: 3.25 Million

Highlights and Achievements:

Bharti Prank’s recent viral uploads like “ Mujhse shaadi krogi Prank”, “Rakshabandhan Special”, and “Phone phek diya pani mein” have quickly got millions of views, reflecting strong audience engagement.

Raju Bharti also founded the Bharti Sewa Foundation, helping underprivileged communities in Delhi.

Rising from a small village in Bihar, he now stands as an inspiring figure for rural content creators across India.

5. Zia Kamal

Zia Kamal, also known as Ajgar Badmash. Widely known on YouTube as ZiaKamalOfficial, it is one of the biggest prank channels on YouTube in India. In his videos, he pushes the limits, surprises strangers and keeps his audience hooked with unpredictable moments. He launched his YouTube channel in 2015. Zia’s signature content involves prank scenarios like fake police, smoking pranks on strangers, and reporter-style disruptions.

Subscribers: 3.12 Million

Highlights and Achievements:

With current momentum, Zia’s channel is expected to cross the 1 billion views milestone soon, which will mark a major achievement for an Indian solo YouTuber.

One of his most talked-about pranks is the “Throwing Strangers’ Cigarette Prank.”

Many popular YouTube reaction channels from India and Pakistan frequently feature Zia’s prank videos, which increases his visibility and fan base internationally.

Conclusion

India’s prank YouTube scenario in 2025 is getting bolder, funnier and more relatable than ever. These top 5 pranksters are taking charge of making this unique video genre on YouTube of pranks reach new heights.

From AVR Prank TV’s fearless social experiments to Sagor Bhuyan’s hilarious horror-style pranks, each creator brings a unique flavour that keeps millions of audience entertained. BR Bhai and Bharti Prank strike the perfect balance between humour and heart, while Zia Kamal’s unpredictable on-the-street style continues to win fans across borders. What sets them apart is not just their ability to make people laugh, but how deeply they connect with everyday life, desi and Indian culture and real emotions. Their content is viral, meme-worthy and often conversation-starting.

Whether you’re looking for a good laugh, a clever twist, or just a break from your day, these prank YouTubers promise non-stop entertainment. If you haven’t already subscribed to them, now’s the perfect time to dive in and join the fun!

Want your prank content or social campaigns to go viral?

House of Creasip can help take your ideas to the next level. Whether you’re a newbie in the prank genre of YouTube videos or a content creator seeking smarter visibility. We specialise in creating bold, engaging and highly shareable narratives. From influencer collaborations to social media strategies, we help creators not just post, but perform.

Top 10 Gaming YouTubers in India 2025

July 30, 2025

by Harsh01 with No Comment Influencer Marketing

Top 10 Gaming YouTubers in India 2025

You must have noticed that the gaming community in India has experienced a significant boom in streaming and audience interest. This genre is leading the digital evolution, and these top gaming YouTubers in India 2025 have turned their passion into thriving careers. From BGMI and Free Fire MAX to GTA V and Valorant, these gaming creators blend top-tier gameplay with engaging storytelling, keeping millions of audience hooked with every stream and upload.

The thriving community of gaming YouTubers is truly remarkable, and according to Ipsos (a global market research company), 56 out of every 100 gamers on YouTube say the platform is their primary space for connecting with fellow gamers and engaging with the gaming community.

This makes gaming a relatable thing to bond over and it removes many other barriers to socialising with people. These communities, content, reach, and purposeful engagements are strategically used by businesses and brands to promote their services.

What makes them stand out isn’t just their skills, but their connection with fans. Their content isn’t just about winning matches in a game. It’s about building communities, celebrating gaming culture and delivering entertainment that resonates across all age groups.

In 2025, these top 10 gaming YouTubers are more than just streamers. They are trendsetters, brand ambassadors and even entrepreneurs. With massive subscriber counts, international collaborations, and dedicated fanbases, they have redefined success in the Indian gaming scenario.

Let’s look at the Top 10 Gaming YouTubers in India 2025 who are not just playing games but dominating the digital arena. Whether you are hunting for the best gamer in India or simply curious about the most influential Indian gamer names, this list covers it all.

From Types of Gaming YouTube Channels like BGMI battlegrounds and story-mode gameplay to roleplay, Esports analysis, and live-streaming madness, these creators represent the very best of India’s virtual battlegrounds. If you have ever searched for the top 10 gamers in India or wanted to subscribe to a top 10 gaming channel name, this is your ultimate guide.

Also, if you want to collaborate with a top gaming YouTuber or build your digital presence? Reach out to us, House of Creasip, the largest influencer marketing agency, trusted by brands and creators to turn digital dreams into reality.

Techno Gamerz (Ujjwal Chaurasia)

Techno Gamerz, also known as Ujjwal Chaurasia, is one of the top gaming YouTubers in India and also the most subscribed gaming YouTuber in India. He is known for his engaging storytelling in gaming and humorous commentary. Ujjwal began his journey with GTA V videos and quickly gained fame for his entertaining gameplay style. His content is family-friendly, making it appealing to both younger and older audiences. He blends gaming with cinematic narration, especially in games like GTA V and Minecraft. Over the years, his creativity and consistency have built him a massive, loyal fan base.

Subscribers: 46.9 Million

Games He Plays: GTA V, Minecraft, Hulk Mod, Dragon Ball Z, Spider-Man.

Brand Collaborations: Asus ROG, OnePlus, Free Fire India, and Netflix India.

Achievements:

Techno Gamerz was featured at YouTube FanFest 2024.

He was nominated for the prestigious “Content Creator of the Year” award at The Game Awards in 2024.

Total Gaming (Ajju Bhai)

Total Gaming, popularly known as Ajay or Ajju Bhai, is one of the most-subscribed and top gaming YouTubers in India, renowned for his mastery in Free Fire and engaging live streams. Despite keeping his identity hidden for a long time, his skilful gameplay and humble nature have made him a fan favourite. His content includes gameplay tips, challenges and eSports coverage, mainly in Hindi. Total Gaming’s rise from a casual gamer to a national icon is a result of his consistency and passion. He is also known for promoting gaming as a positive career choice in India.

Subscribers: 44.8 Million

Games He Plays: Free Fire, BGMI, Call of Duty Mobile, Minecraft.

Brand Collaborations: OPPO India, Free Fire, Asus.

Achievements:

Total Gaming, aka Aaju Bhai, launched his own Free Fire team in 2020.

He also collaborated on official in-game events with Garena, specifically for the “FF Khelna Hai” music video.

AS Gaming (Sahil Rana)

AS Gaming, aka Sahil Rana, is one of the fastest-growing gaming YouTube channels in India. He is known for fun, energetic Free Fire gameplay and challenge videos. AS Gaming channel appeals to young audiences with its mix of humour, strategy and unique game modes. He’s admired for his creative video ideas and consistent uploads that keep viewers hooked. Sahil started his journey from a small town and turned his passion into a thriving digital career. His relatable content and dedication have earned him a solid place in the Indian gaming community.

Subscribers: 20.7 Million

Games He Plays: Free Fire, Minecraft, BGMI.

Brand Collaborations: Monster Energy, Infinix, Free Fire India, BOOYAH!.

Achievements:

Sahil Rana was signed by God Like Esports as a content creator in 2023, symbolising integration between top gaming YouTubers and esports organisations.

AS Gaming by 2025 has played over 8,000 squad matches in Free Fire, securing more than 1,275 wins, and maintaining a K/D ratio above 3.1, which underscores his high-skill gameplay.

Mythpat (Mithilesh Patankar)

Mythpat, also known as Mithilesh Patankar, is not just a gamer; he’s an entertainer. He stands out in the gaming comedy genre with his witty voiceovers, mimicry and humorous gaming skits. His videos often combine pop culture, memes, and gameplay in creative ways. Mithilesh keeps his content fun and unpredictable as he makes parody videos and trending game challenges, etc. His GTA, Minecraft, and mimicry-based content have made him a family-friendly entertainer. He’s also ventured into acting and podcasts in 2025.

Subscribers: 16.6 Million

Games He Plays: GTA V, Minecraft, Among Us, Fall Guys, BGMI.

Brand Collaborations: Netflix India, Unacademy, Lenovo India.

Achievements:

Mithilesh Patankar met Prime Minister Narendra Modi in April 2024 alongside fellow Indian creators like Mortal, Payal Gaming, and Skrossi to advocate for support for the gaming industry.

Mythpat became the Lenovo brand ambassador of India in July 2025.

Live Insaan (Nischay Malhan)

Live Insaan, also known as Nischay Malhan, brings a blend of gaming, reactions and live commentary content. His relatable humour and chaotic gaming moments have won millions of hearts. He often collaborates with his sister, Prerna Malhan, and other creators. Nishchay blends strategic playthrough with Hindi commentary and storytelling, which keeps viewers hooked. His channel “Live Insaan” focuses on games like city‑building sims like Cities: Skylines 2, and horror games such as Granny. Nischay uploads a single video in a week, and each full‑length video often runs close to an hour.

Subscribers: 13.3 Million

Games He Plays: Granny and Chilla’s Art titles (Shinkansen 0 etc.), Cities: Skylines 2, PUBG and Minecraft.

Brand Collaborations: Oppo, Flipkart, and CRED

Achievements:

Nischay received the national ‘Gaming Creator’ award from Prime Minister Narendra Modi at a New Delhi ceremony on March 8, 2024.

Recently, his channel surpassed 13.9 million subscribers, with over 3.5 billion total video views.

Dynamo Gaming (Aditya Sawant)

Dynamo Gaming, aka Aditya Sawant, is a legend in India’s PUBG/BGMI scenario. His signature line “Patt se headshot” became iconic during the early battle royale boom in 2021. Dynamo is one of the first gamers to popularise live-streaming culture in India. His calm gameplay and sniper skills made him an instant hit. His content also includes GTA V, Apex Legends, Mobile Legends, and vlogs, combining competitive play with personal storytelling. Dynamo is a respected creator turned into an Esports entrepreneur, bridging content and competitive gaming.

Subscribers: 10.1 Million

Games He Plays: BGMI, Call of Duty Mobile, GTA V, Valorant.

Brand Collaborations: Red Bull, Asus ROG, OnePlus.

Achievements:

In July 2025, Dynamo joined Gods Reign as co-owner, aligning creator leadership with competitive Esports efforts in India.

Dynamo Gaming, aka Aditya Sawant, hosted major event-style vlogs like “My Gaming Room Tour 2025 – HYDRA | DYNAMO”, which got over 560,000 views in April 2025.

Jonathan Gaming (Jonathan Amaral)

Jonathan Amaral, popularly known as Jonathan Gaming, is one of India’s top professional esports athletes and streamers. Known for his sharp aim and calm composure, he has a massive fanbase in the BGMI (Battlegrounds Mobile India) community. He started his journey with PUBG Mobile and quickly rose through the ranks with his outstanding gameplay. A member of GodLike Esports, Jonathan is admired for his consistency and clutch moments in tournaments. His content blends high-level gameplay with relatable commentary, attracting millions. Known as the “Aim God” of Indian esports, his fanbase loves his aggressive playstyle.

Subscribers: 7.12 Million

Games He Plays: BGMI, PUBG, Call of Duty, Valorant.

Brand Collaborations: Samsung, Loco, Red Bull, iQOO, Gillette, Logitech.

Achievements:

Jonathan is a consistent top fragger in major Indian esports tournaments, particularly in Battlegrounds Mobile India (BGMI).

Jonathan Amaral was featured in Forbes 30 under 30 Asia in 2022 (Gaming & Esports category).

Mortal (Naman Mathur)

Naman Mathur, widely known as Mortal, is a legendary figure in the Indian gaming community and a co-founder of S8UL Esports. He rose to fame through his exceptional PUBG Mobile gameplay and humble personality, becoming one of the most loved creators in the country. Mortal transitioned from competitive gaming to full-time content creation, inspiring millions with his journey. He’s known not just for skill, but for promoting a positive and respectful gaming culture. A two-time finalist at global esports events, he remains an icon in Indian esports.

Subscribers: 6.99 Million

Games He Plays: BGMI, Valorant, Among Us, Minecraft.

Brand Collaborations: Gillette, HP India, Red Bull, Loco, OnePlus, Mivi.

Achievements:

In June 2025, Naman “Mortal” Mathur became the only Indian nominee in the Streamer of the Decade category at the Esports Awards 2025, scheduled for August 10, 2025, in Riyadh, Saudi Arabia

As the co‑founder of S8UL Esports, Mortal helped his organisation become the first ever to win “Content Group of the Year” three times in a row (2022, 2023, 2024), showcasing consistent global-level content leadership.

Scout (Tanmay Singh)

Scout, better known as Tanmay Singh, is one of the most skilled and passionate esports players and streamers in India. He is known for his aggressive gameplay and tactical IQ. Scout gained fame during the PUBG Mobile competitive era and played a key role in putting Indian Esports on the global map. He has represented India at international tournaments like PMWL and PMCO and is known for his raw energy, honesty and dedication. As a key member of Team Xspark, Scout continues to dominate both competitive play and streaming platforms. His streams are a blend of entertainment, learning and intensity.

Subscribers: 5.07 Million

Games He Plays: BGMI, Valorant, EA FC, CS2, story mode & FPS games.

Brand Collaborations: Loco, Monster Energy, LG Ultragear, Rooter, Gillette.

Achievements:

At the Global Excellence Awards 2024, Scout won the prestigious title of Gamer of the Year, alongside Payal winning Female Gamer of the Year; both represented S8UL at the event held on May 12, 2024.

On July 20, 2025, Scout officially joined Medal Esports as a BGMI player, an impactful move recognised widely as one of the biggest esports roster updates in India.

The RawKnee Games (Rony Dasgupta)

Rony Dasgupta, popularly known as The RawKnee, has the best Indian gaming YouTuber content, known for his entertaining commentary and diverse gameplay. His channel, The RawKnee Games, focuses on humorous Let’s Plays, GTA V roleplays, and reactions that blend fun storytelling with pop culture references. With a unique voice and comedic flair, RawKnee has built a loyal fanbase across gaming and entertainment genres. He’s also part of the larger Indian YouTube scenario through collaborations with top creators. His content is perfect for viewers seeking both fun and high-energy chaos.

Subscribers: 5.3 Million

Games He Plays: GTA V, Minecraft, Fall Guys, horror games, trending Indian-themed games.

Brand Collaborations: Netflix India, Monster, Amazon Prime Video, Lenovo, PlayStation India.

Achievements:

He went viral with his “I DID A MINI IPL TOURNAMENT 2024” video, which gathered nearly 3.87 million views, over 8,000 comments, and earned a range of estimated ad revenue.

Conclusion

India’s gaming landscape has evolved from a niche interest into a thriving mainstream industry, and these best 10 gaming YouTubers in India 2025 are at its very core. From precision gameplay to unforgettable entertainment. They have turned digital adventures into shared experiences that resonate with millions.

What truly distinguishes them is their adaptability. Whether stepping into Esports arenas, launching merchandise lines, or forging powerful brand partnerships, these top gaming YouTubers transformed gaming from a passion into a profession. Their journey reflects the rise of a generation that values creativity, connection, and consistency.

As 2025 unfolds, one thing is clear: these gaming YouTubers aren’t just playing the game, and they are shaping the future of digital entertainment in India and beyond.

Want to build a digital identity that stands out like these creators? House of Creasip helps influencers and brands craft bold, scroll-stopping content and high-impact collaborations. If you are ready to level up your presence, House of Creasip is where your next big story begins.

How to Go Viral on Instagram Reels in 2025: The Secret Formula

July 30, 2025

by Harsh01 with No Comment Influencer Marketing

How to Go Viral on Instagram Reels in 2025: The Secret Formula

One night, you posted a 12-second reel on your Instagram account, trying a trending filter with a quirky caption and went to bed with 700 followers. Then you woke up with 15K. Your DMs are full, account reach has exploded, and brands have started showing up, all this just from one reel.

Sounds dramatic? Well, this isn’t fiction.

There is a real-life example, “Kusha Kapila”, who blew up overnight from a few thousand followers to becoming one of India’s most recognisable digital faces. All this fame from her humorous, relatable Instagram Reels. One of her early character sketches, such as “Billi Maasi”, went viral within 24 hours.

Her exaggerated expressions, perfect timing and hilarious one-liners got millions of views, shares and more. That single viral moment skyrocketed her into mainstream popularity and eventually led to brand deals, talk shows and now even movie roles.

If you have ever scrolled through Instagram and wondered how easily ordinary creators suddenly blow up overnight, you are not alone. Instagram Reels have become the new-age digital stage, where anyone, even you, regardless of follower count, can go viral on Instagram Reels if they understand how the algorithm works and play it smart.

Before sharing the secret formula, let’s be clear that going viral on Instagram reels isn’t just luck. It’s a strategy that is a blend of the right audio, timely trends, compelling visuals, engaging hooks and authenticity.

In this ultimate 2025 guide, let’s uncover the secret formula of going viral on Instagram Reels, from decoding the latest algorithm shifts to unleashing scroll-stopping creative hacks that work.

And if you are a brand or creator looking to grow fast and effectively, House of Creasip, the largest influencer marketing agency in India, is your pass to get into the viral game. From creator matchmaking to viral campaigns, we are helping thousands of brands and influencers collaborate and go viral daily.

Why Instagram Reels Is the Fastest Way to Grow in 2025

Instagram is heavily investing and focusing on Reels in 2025, and for good reason. In the trendy format of short-form video on social media, Instagram Reels has become a strong replacement for TikTok and YouTube Shorts.

The platform’s algorithm is heavily pushing Reels to the front and centre on the Explore page and even prioritising them in viewers’ main feeds. According to Meta’s internal data (2025), Instagram Reels now hold for over 30% of the time users spend on Instagram, making it a major focus for creators, influencers and brands looking to grow themselves.

The real magic of Instagram Reels lies in its organic reach and discoverability. Unlike regular posts or Stories, Reels are designed to reach beyond your existing follower base. This means even small creators or new accounts can go viral overnight, with the right hook, sound and timing. The platform rewards consistency and creativity, giving social media creators who regularly post Reels a better chance to trend, increase engagement and grow faster than through traditional static content. Instagram Reels also allow users to get into trending audio, viral challenges and meme formats to help keep their content fresh, relatable and timely.

In 2025, if you’re building a personal brand, growing a niche community, or marketing a product. Instagram Reels is the quickest way to get fast visibility and engagement. It’s the go-to content format for creators, entrepreneurs and digital brands who want to grow fast and authentically.

Using the Instagram Reels-first strategy, now is the time for you to master this format, go all-in on short-form video content and ride the force while the Instagram algorithm is still favouring it. If you are serious about growth on Instagram this year, Reels aren’t optional; they’re essential.

6 Smart Moves to Go Viral on Instagram Reels

Master the Algorithm Triggers

Focus on high watch time, rewatchability, and saves or shares. Make content that hooks viewers in the first 3 seconds and keeps them watching until the end.

Example: Curly tales, aka Kamiya Jani, a travel and food influencer, often starts food Reels with a close-up shot of sizzling street food. The first 3 seconds create sensory appeal, keeping viewers glued until the end. This results in high engagement and replays.

Jump on Trends, But Add Your Twist and flavour

Use trending audios, formats, or challenges, but stand out by adding your personality, unique ideas, or remixing popular content with your voice.

Example: Anubhav Singh Bassi, comedian, took a trending audio and added a hilarious stand-up-style rant about Indian weddings. The relatable twist helped it go viral while staying true to his style.

Provide Value That Triggers Emotion or Curiosity

Create Instagram Reels that entertain, educate, or emotionally connect. Think relatable humour, quick tips, inspiring moments, or jaw-dropping visuals.

Example: Your food lab, aka Sanjyot Keer, a chef YouTuber, uses drool-worthy recipe videos with quick, satisfying cuts that teach while triggering visual cravings. His Reels, like “5-Minute Chocolate Mug Cake”, got up to millions of views.

Polish Your Reel with Hook, Captions and Audio

Use clear text overlays, subtitles and SEO-friendly captions. Pair with trending sounds or original voiceovers to boost visibility and engagement. You can also use different types of hooks to engage people, such as visual hooks, question hooks.

Example: Kritika Gill, fashion and makeup artist, opens her Reels with a zoom-in while asking, “Guess how much this outfit cost me?” Instantly creates curiosity, combined with upbeat audio and clean captions, perfect for going viral.

Engage Smartly: Time and Interaction Matter

Post when your audience is most active (example: 7–9 AM or 6–8 PM IST). Reply fast, share to Stories, and send to friends. This will drive early engagement and virality.

Example: Sharan Hule, a finance influencer, posts finance tips at random times. Once he shifted to peak hours and responded to every comment within the hour, his Reels started crossing 500K views consistently.

Be Consistent and Analyse Performance

Don’t chase just one viral hit. Post 3 to 5 Instagram Reels per week. Every day, learn what works through Insights and build a recognisable niche and style for long-term growth.

Example: So many big influencers upload 2- 3 Reels every week. Their engaging style, according to their niche and regular uploads, helped them skyrocket on your feeds.

How the Instagram Algorithm Works in 2025 and Updates

In 2025, Instagram’s algorithm is smarter and faster than ever. It is getting driven by AI and predictive behaviour analysis. It tailors the Reels feed based on real-time user interest, past interactions and users’ content consumption patterns.

Key points that matter the most :

Watch Time: Instagram Reels that are watched till the end or rewatched get a major boost.

Engagement Quality: Comments, shares, saves and meaningful DMs matter more than likes on a reel.

First 3 Seconds: The hook of the reel must immediately capture attention. Otherwise, the algorithm won’t show it even to your followers if the reel is not catchy enough.

User Activity Match: Instagram recommends Reels that align with what users recently engaged with.

Freshness & Consistency: Posting frequently and consistently boosts reach, especially for smaller creators and influencers.

2025 Instagram Algorithm Update:

AI Personalisation:
The algorithm now predicts what users want before they search, using advanced AI behaviour tracking and interest mapping.

Engagement Over Everything:
Saves, shares, DMs, and watch time, especially reel completion rate, now matter more than likes or comments.

Content Clustering:
Posts are grouped by niche and editing style. Using this, users are shown hyper-personalised content from “content clusters.”

Keyword and Audio Optimisation:
Captions, on-screen text and audio are scanned to match user interests and SEO-friendly content wins.

Collab & Remix Boost:
Instagram Reels using the remix or collab features get 25- 40% more reach and algorithmic preference.

Reel Content Ideas That Work Across Niches

No matter what your niche is, some type of content universally works well. Here are evergreen ideas that work in every niche and genre:

1. “Did You Know?” Reels
Quick facts, hacks, or little-known tips. Works best for education, fitness, food, tech, fashion, etc.

2. POV and Relatable storytelling
First-person storytelling or dramatised situations that reflect everyday emotions.

3. Before vs After Transformation
Great for fitness, beauty, art, DIY and travel. People love progress and reveal moments.

4. Checklist Format
“5 Things You Didn’t Know About _ ” or “Top 3 Apps I Can’t Live Without” keeps viewers engaged and curious.

5. Myth-Busting
Exposing or clarifying common assumptions is highly shareable. Creators use this hook in myth-busting style: “You’ve been doing it wrong”.

6. Trend Remix
Take trending audio or memes and give them your niche twist. For example, a finance creator uses a trending sound to explain budgeting.

7. Day in My Life or Behind-the-Scenes
This content makes you, as a creator, more relatable to the audience. Adds a human touch in the video and connection and trust with viewers.

8. Mini-Tutorials or Step-by-Step
Teach something valuable in 15–30 seconds with simple visuals and clear text overlays.

Common Mistakes That Kill Your Instagram Reels

Even big influencers fall into these traps of mistakes. Avoid them to keep your Reels thriving always :

1. Weak Hook in First 3 Seconds
Everyone scrolls reels fast as they watch reels in breaks, the metro and more. If your opening isn’t captivating, they will swipe away.

2. Overusing Text or Using Tiny Fonts
Text-heavy Reels with poor readability lose viewers. Always use minimal, bold and readable text.

3. No Value or Purpose
Before posting, always find what is the purpose of this reel. Entertain, educate, inspire or don’t post. Reels that do nothing won’t be pushed by the algorithm and watched by millions.

4. Not Using Captions/Subtitles
According to the research of Meta, over 85% of users watch Reels on mute. So if there are no captions, then you lose potential viewers.

5. Poor Lighting & Audio
Low-quality visuals and unclear sound scream “amateur” and hurt your engagement.

6. Ignoring Trends
Trends give you a chance to ride momentum. Missing them makes your content less discoverable.

7. Posting Inconsistently
Inconsistent posting breaks the algorithm’s trust. Aim for consistency over perfection. Post anything, but posting something is a better approach for going viral in 2025.

8. Using Too Many Hashtags
In 2025, using 3 – 5 highly relevant hashtags works better than spamming 30-tag dumps.

Tools & Apps to Level Up Your Reels

Upgrade your Reel game with these tools for editing, planning and design:

Video Editors:

CapCut – AI auto-edit, trend templates, auto-captions.

InShot – For beginners, quick cuts, music, transitions.

VN Editor – Clean interface for cinematic effects.

LumaFusion ( iOS users ) – Pro-level control and colour grading.

Text & Design Tools:

Mojo –Templates for stylish motion graphics and overlays.

Canva – Instagram reel templates, quick edits, animated text.

GoDaddy Studio – Clean branding overlays, intros.

Audio & Music Tools:

Splice – Add sound effects and sync with video cuts.

Audiio / Artlist – Royalty-free, license-safe music for monetisation.

Planning & Analytics Tools:

Later / Metricool – Schedule Instagram Reels, see ideal timing, post insights.

Notion and Google Sheets – Content planning calendar.

Hashtag Expert – Smart AI hashtag recommendations.

AI Support Tools:

ChatGPT – Reels ideas, captions, scripts.

Descript – Text-based video editing and auto-caption.

Opus Clip / Vizard – Turn long-form videos into short Reels using AI.

What to Do After You Go Viral

A viral moment can change your entire digital life. It will turn you from a hidden gem into a spotlight sensation overnight. But the real game starts after the spike. Use that spotlight wisely to build trust, nurture your audience, and convert attention into long-term growth :

1. Post a follow-up reel within a maximum of 2 days

Share a “Part 2,” answer questions from the comments, or post another in the same format to ride the momentum.

2. Pin the viral reel to your profile

This will boost profile conversion for new viewers who check out your content.

3. Optimise your bio and link

Add a clear niche description and strong call to action ( CTA). Use a link tool like Linktree, Beacons, or Koji to drive traffic to other platforms.

4. Engage Like Crazy

Reply to every comment for 48 hours. Pin the funniest or insightful comments to keep people talking.

5. Study the Insights

Who watched? What time? What % watched fully?. Duplicate the structure, tone, or topic of what worked.

6. Convert Audience Into Followers or Buyers

Offer free value: “DM me ‘start’ for my free toolkit”.Push lead magnets, courses, collabs, or email sign-ups.

7. Utilise Virality for Brand Collabs

Screenshot metrics and pitch to brands, especially if they fit your niche. You can charge 2x -3x more after viral engagement.

8. Don’t Stop Posting

The worst move is ghosting. Post consistently so you don’t lose your new audience. Keep quality high, but don’t overthink perfection.

Conclusion

By now, you know that going viral on Instagram reels in 2025 isn’t just about luck or randomly hitting the jackpot. It’s about understanding the algorithm, riding the right trends, telling stories that matter and showing up with consistency and interesting topics. The digital space is wide open and more democratic than ever. Whether you have 200 followers, 20, 000 or even 100, you have the power to create content that explodes, connects and converts.

But here’s the catch: viral fame fades fast unless you build on it. What separates short-term success from lasting influence is how you follow up on that viral moment. If you show up again with content that keeps people hooked. Then you turn that momentum into meaningful relationships, collaborations or even a thriving business.

You don’t need a studio setup or a massive team, just a phone, a message and the confidence to post consistently and authentically. Instagram Reels are your launchpad. The Instagram algorithm right now is your biggest ally. So instead of waiting for the “perfect moment,” this is your moment.

Start creating. Start posting. When that reel blows up, and it will, then be ready to own the spotlight. Because going viral isn’t the end of your story. It’s just the beginning

Top 15 Fashion Influencers in India (2025)

July 30, 2025

by Harsh01 with No Comment Influencer Marketing

Top 15 Fashion Influencers in India (2025)

In a world where fashion speaks louder than words, today‘s fashion influencers in India are not just content creators or influencers. They are the new-age trendsetters redefining beauty, individuality and self-expression. The top fashion influencers in India 2025 have made it crystal clear that fashion is for everyone, from slaying the runway with haute couture or styling budget-friendly streetwear.

These fashion influencers are not just changing the way we perceive trends but are also pushing boundaries with sustainability, inclusivity and innovation. From edgy Gen Z icons with bold aesthetics to timeless fashion influencers who effortlessly blend tradition with modernity.

The fashion influencer scenario in India is more vibrant than ever. These 15 fashion influencers in India 2025 have become the go-to source for everything, from daily outfit inspiration and luxury brand collaboration to behind-the-scenes styling secrets, all this with massive online communities and loyal followers.

Their reach isn’t just limited to likes and shares. They are shaping buying decisions, driving conversations and sometimes even influencing what lands in stores.

At the heart of many successful collaborations between fashion influencers and brands is us, House of Creasip, the largest influencer marketing agency in India. We use creativity that connects your brand with the perfect influencer to amplify their vision.

Whether you are a growing brand looking to shine or an influencer aiming to elevate your content game, House of Creasip helps you break through the clutter and create campaigns that not only look good but feel authentic.

Let’s dive into the top 15 list of fashion influencers in India 2025, who are defining the future of Indian fashion.

Komal Pandey

Komal Pandey is one of the top fashion influencers in India. She is known for her experimental styling, bold aesthetic and storytelling through fashion. Komal has redefined content creation in India through her unique content, like styling everyday clothes into couture looks, to breaking fashion stereotypes. She has built a niche that blends fashion, performance and emotion, such as her most loved reels are of when her fashion meets theatrical reels and artistic concepts.

Followers: 1.9 Million

Fashion Style: Experimental, high-fashion fusion, theatrical styling

Unique Impact: She turned fashion into a form of expressive storytelling, inspiring influencers to blend emotion with aesthetics

Mohak Narang

Mohak Narang is a popular Indian lifestyle influencer known for his charming personality and relatable content. He calls fashion “an expression of individuality and confidence. He started his fashion page on TikTok and later on Instagram and YouTube. He has now become a youth icon with a strong presence in fashion and travel content. His stylish looks, boy-next-door appeal and engaging videos have earned him a massive fanbase.

Followers: 3.3 Million

Fashion Style: Casual streetwear with a trendy, Gen-Z vibe

Unique Impact: Blends fashion with relatable storytelling, making style accessible and aspirational for Indian youth.

Nancy Tyagi

Nancy Tyagi is a self-made fashion influencer who gained massive popularity for her debut in a self-designed pink gown at the 77th Cannes Film Festival in Paris. She comes from a small town in Uttar Pradesh, India and is loved by her followers for designing and stitching her show-stopping outfits. Her journey reflects talent, determination, and originality. Nancy Tyagi’s famous series is an outfit from scratch, in which she shares her journey of making one dress.

Followers: 3 Million

Fashion Style: DIY couture, modern ethnic fusion, red-carpet glam

Unique Impact: Inspired a generation of creators to embrace handmade fashion and sustainable style with confidence.

Urfi Javed

Urfi Javed is one of the boldest and unconventional fashion influencers in India, who rose to fame through her daring outfit choices and viral media presence. She is known for breaking norms and challenging traditional aesthetics. She has become a symbol of fearless self-expression in Indian fashion. Urfi frequently makes headlines for her jaw-dropping looks, often made from everyday or unexpected materials like glass, flowers, safety pins, or even garbage bags.

Followers: 5.4 Million

Fashion Style: Experimental, Edgy, DIY couture with a touch of shock value

Unique Impact: Redefined fashion boundaries in India by normalising bold, body-positive, and statement-making attire.

Kritika Khurana

Kritika Khurana, aka “That Boho Girl,” is a Delhi-born fashion blogger, YouTuber and social media influencer who kickstarted her career in 2013, posting outfits and style tips. Kritik, using her degree in Fashion and Design, transformed her passion into a thriving career across social media platforms. She is famous for her flawless style and relatable content. Over the years, she has built a loyal following by sharing fashion tips, beauty routines and lifestyle insights.

Followers:1.8 Million

Fashion Style: Bohemian-chic, flowy silhouettes, ethnic and affordable fashion.

Unique Impact: Empowers through body positivity and self‑love, and promotes self-acceptance and mental health awareness through her candid storytelling.

Karron S Dhinggra

Karron S Dhinggra, aka The Formal Edit, is a famous Indian fashion influencer and digital creator known for his sharp sartorial sense and refined grooming content. A lawyer-turned-style icon, he has carved a niche in the men’s fashion and luxury lifestyle space. His approachable personality and focus on affordable men’s style have made him a go-to guide for fashion-conscious men across India. Karron was awarded “Cosmopolitan’s Best Male Blogger” in May 2025.

Followers: 2.2 Million

Fashion Style: Stylish, tailored menswear, luxury grooming

Unique Impact: He redefined men’s fashion content in India by merging classic elegance with accessible styling tips, making luxury look relatable.

Masoom Minawala

Masoom Minawala is a global fashion icon, entrepreneur, and one of the first luxury fashion influencers in India. Masoom’s journey started as the founder and CEO of Style Fiesta, India’s first online fashion website. She blends traditional Indian aesthetics with high-end global fashion. She is also a TEDx speaker and actively promotes Indian artisans on international platforms. Masoom has also represented India at the Cannes Film Festival 2024.

Followers: 1.3 Million

Fashion Style: Luxury fusion of Indian couture and Western elegance

Unique Impact: Promotes Indian designers globally, making traditional wear red-carpet worthy.

Sunny Chopra

Sunny Chopra is a digital content creator and fashion influencer based in Mumbai. He rose to fame through lip‑sync reels and lifestyle videos. Now he blends fashion, travel, fitness, and entertainment into his content. Sunny Chopra is loved for his captivating charm, fashionable looks and versatile content. He often posts his fashionable outfits, from comfortable ‘street style’ clothes to formal attire. One of his mainstream content formats is the “Get Ready With Me” (GRWM) videos.

Followers: 1.9 Million

Fashion Style: Bold yet contemporary, commonly blends traditional Indian textures with modern tailoring

Unique Impact: Showcases accessible street and traditional looks and with young Gen-Z fashion sensibilities.

Rajvee Gandhi

Rajvee Gandhi is a rising Indian fashion influencer known for her bold styling choices and confident persona. She blends modern aesthetics with edgy streetwear, creating standout looks that break fashion stereotypes. She inspires Gen Z audiences with her energetic vibe and fearless attitude. Rajvee brings something fresh to the table every day and is best known for her series of ‘Another Day Another Event’ videos.

Followers: 1.2 Million

Fashion Style: Experimental streetwear mixed with high-fashion elements

Unique Impact: Promotes self-expression and body confidence through daring and unconventional fashion choices.

Manav Chhabra

Manav Chhabra, aka “Mr. Mnv,” is a popular Fashion and lifestyle Influencer in India. He is known for his dashing style and charming personality. He rose to fame through TikTok and, since then, built a strong presence on Instagram and YouTube. His content is a combination of fashion, fitness and lifestyle, making him a youth icon. Manav often collaborates with top brands and gets featured in high-profile campaigns like Milan Men’s Fashion Week 2025.

Followers: 1.6 Million

Fashion Style: Urban streetwear with a polished, edgy vibe and smart casuals.

Unique Impact: Combines trendy content, fitness and fashion to redefine modern masculinity in Indian influencer culture.

Surbhi Rathore

Surbhi Rathore is one of Instagram’s fashion sensations in India. She is known for her vibrant personality and relatable videos. Surbhi Rathore has built a strong digital presence among Gen Z with her creative fashion sense and candid content. She frequently mixes casual wear, ethnic outfits, and chic western attire.. In 2024, Surbhi Rathore was also named among India’s Top 50 Digital Creators by Forbes India.

Followers: 3.5 Million

Fashion Style: Trendy, youthful, streetwear-inspired with bold accessories

Unique Impact: Blends fashion with humour and daily life, making style feel fun and approachable for young audiences.

Sanket Mehta

Sanket Mehta is a popular Indian content creator, model and well-known experimental Indian fashion influencer on Instagram. He is known for his charming personality and stylish looks. Sanket is rising to fame through short-form content and has now evolved into a full-fledged fashion influencer with a massive Gen Z following. He effortlessly blends trendy streetwear with high fashion, making waves in the digital style space. In 2025, Sanket received for “modern style visionary” award from Elle India.

Followers: 840k

Fashion Style: Urban streetwear with a bold, experimental twist

Unique Impact: Redefines Gen Z fashion with edgy aesthetics and viral styling content

Ayushi Verma

Ayushi Verma is one of the most followed fashion influencers in India. She is known for her elegant yet playful style that resonates with Gen Z and millennials alike. She keeps her audience engaged with relatable and trend-driven content with a flair for mixing streetwear with ethnic twists. Her confident presence and versatile looks have made her a fast favourite on Instagram. In 2024, Ayushi Verma was featured in Cosmopolitan India’s ‘Top Digital Fashion Creators’ list.

Followers: 1.4 Million

Fashion Style: Fusion of urban streetwear, Indo-western, and glam casuals.

Unique Impact: Inspires young women to experiment boldly while embracing their cultural roots.

Sakshi Sindwani

Sakshi Sindwani is one of the famous Instagram fashion influencers, models, and advocates for body positivity in India. She rose to fame for breaking stereotypes and redefining beauty standards in the fashion industry. Sakshi has also been featured in India’s top 100 digital stars list. She became the first mid-size model to walk for India Couture Week. Last year, Sakshi was featured on the Forbes 30 Under 30 list.

Followers: 703k

Fashion Style: Bold, glamorous, experimental, and unapologetically body-positive.

Unique Impact: Promotes size inclusivity and self-love in Indian fashion.

Vaibhav Keswani

Vaibhav Keshwani is one of the top fashion influencers in India who creates content around Menswear, Grooming and Lifestyle. He started as an influencer in 2016, and he quickly gained recognition for his sharp styling tips and men’s grooming advice content. He also runs Fleek Studio, a professional content production space. Vaibhav’s clean aesthetic, relatable personality and practical outfit breakdowns have earned him features in Forbes India’s Top 100 Digital Stars in 2022 and 2024. Vaibhav has collaborated with top-tier brands including Bvlgari, Diesel, and Mercedes.

Followers: 601k

Fashion Style: Clean, versatile, and elevated men’s fashion

Unique Impact: Simplifies men’s fashion for the modern Indian man through relatable outfit guides, grooming content and premium brand collaborations.

Conclusion

As this year is full of the style-savvy era, it’s evident that Indian fashion influencers are more than just trend followers. They are trendsetters, storytellers and culture changers. It can be Nancy Tyagi‘s hand-stitching couture from scratch, Uorfi Javed breaking every rule in the fashion playbook, or Komal Pandey transforming outfits into theatrical performances. Each of these top 15 fashion influencers is rewriting the definition of what it means to be fashionable in India today.

What sets these 15 fashion influencers in India 2025 apart is not just their charm for style, but their ability to shape conversations around sustainability, body positivity, self-expression and representation. They have become trusted voices in the fashion world, influencing not just online communities, but also what we see on store shelves, runways and even red carpets.

Their reach goes beyond aesthetics as they are shifting mindsets, buying behaviour and breaking social stereotypes along the way. They are not just redefining fashion, but they are redefining identity, confidence, and culture in India.

Spot Fake Instagram Followers: Must-Known Guide for Brands

July 26, 2025

by Harsh01 with No Comment Influencer Marketing

Spot Fake Instagram Followers: Must-Known Guide for Brands

Assume you are a skincare brand that just collaborated with an influencer who has 120k followers. She has a perfect profile, visually appealing reels, flawless selfies and captions that scream engagement. You send her a PR kit, pay her for a promotional post and then nothing. No digital clicks, no sales increase and not even good engagement. You scan her comments, all bots. You browse through her followers, all of whom are fake.

Sounds familiar? You’re not alone. If you’re a brand, you have either experienced this or fear it. Studies say that up to 45% of influencer accounts have suspicious or fake followers. That’s why today’s influencer marketing success depends not just on aesthetics, but also authenticity.

So today, let’s talk about something super important: How you can identify fake Instagram followers.

What Are Fake Instagram Followers and Why Do They Matter?

Fake followers are not genuine Instagram accounts; they are typically bots or inactive accounts that artificially inflate an influencer’s follower count. These accounts are typically purchased or may be acquired through questionable methods, such as engagement pods or loop giveaways. Although they can appear to hold value for an influencer, they don’t add any value to a brand.

For a brand, this is like marketing to an empty room that you’ve paid for. These fake followers are not going to like, comment, share and buy your product. They will simply just be there, giving the impression that your post went viral. When in fact, it didn’t. That’s not only ineffective, but it’s also misleading.

These bot engagements of fake Instagram followers can harm your brand’s reputation. If people buy from you and view you as a competitor. They might notice that you have sponsors who are not influential and may get suspicious of your brand’s judgment, honesty and efforts. As influencer marketing becomes more competitive. It is now important to choose quality over quantity.

Key Signs That Reveal Fake Followers

Sudden Instagram Follower Spikes

An organic Instagram audience increases gradually over time. Besides an influencer going viral or one working with a big-name brand, large increases in follower base should be cause for alarm as they can be fake followers. Gaining 10,000 followers overnight is rarely natural. In many scenarios, these results are usually from paid fake follower packages or mass-following strategies.

Use free software such as Social Blade to verify historical growth. A good profile will have steady, gradual increases in followers. If you find random, sudden spikes after which nothing happens, it’s a warning sign. Sometimes, those spikes also occur simultaneously with giveaway contests or promotions from outside the account that may have brought in passive, disinterested followers.

Tracking growth patterns guides your decisions. It indicates if an influencer’s audience truly has engagement in their content or if the account is being loaded with fake numbers of followers. When you are investing in partnerships, knowing this beforehand ensures you are getting to actual, relevant users.

Low Engagement Rate

One of the most obvious indications of bought followers is if an influencer has a gigantic following but little interaction. For instance, someone with 100K followers and 300 likes and 5 comments on each post likely doesn’t have an audience that cares. This shows that their influence is superficial.

Ideal engagement usually ranges between 1% to 5%, depending on the niche and number of followers. Micro-influencers with less than 50K followers tend to have more engagement compared to macros. Hence, that’s why they are favoured for niche targeting. Always request average post metrics and story insights before proceeding.

Keep in mind, it’s more valuable to work with influencers with 10K engaged followers than 100K inactive ones. Engagement translates into trust, loyalty and connection and that’s where true conversions are born. Likes, saves, shares, and comments bring your campaign to life, so never overlook them due to follower counts.

Spammy or Generic Comments

Engagement isn’t so much about quantity. It’s about interaction quality. If you notice comments such as “Nice pic” or “Check DM,” they are probably from bots and engagement pods. These followers do not express real interest in the content of an influencer and your product.

When reviewing an influencer’s post, look for meaningful engagement. Real followers will tag friends, ask questions and share their opinions. Their comments will relate to the caption, product and message being shared. This kind of engagement builds trust and shows that the audience is actually paying attention.

As a brand, it is also important to dig deeper into these signals prior to entering into any contracts. Don’t just count comments but read them. It’s the simplest way to separate real community interaction from fake or artificial engagement techniques.

Suspicious Follower Profiles

Another smart tactic is to browse through the influencer’s followers. If you see many accounts have no profile picture, no posts and have odd usernames like @user_937273 or @abc123_xo, you’re likely looking at fake or inactive accounts that were bought and gained through shady methods.

It only takes a few minutes to notice the patterns. Real followers will typically have a profile image, some posts, some of their followers, and natural usernames. However, Fake followers are simple to identify once you know what to look for.

To do this type of spot-check is to get clarity instantly. If a creator has many fake profiles following them, it’s a good indication that their following is exaggerated. Try to go with your gut. If there’s something that does not smell right, chances are high that the influencer is not right for you.

Irregular Story Views

Many brands overlook one of the most accurate ways to measure influence: “Instagram Stories”. Unlike public posts, stories reflect real-time engagement and allow brands to track actions like link clicks, sticker taps and swipe-ups. These statistics show whether an influencer’s audience is truly interested in what they share.

If an influencer has 100K followers but just 400 story views, that’s not standard. Either their followers aren’t real or their content isn’t connecting. Prior to any partnership, request influencers for their current story insights. The most legitimate influencers will be willing to provide them, especially if they’re proud of their outcome.

Don’t simply ask for reach; drill down to viewer interaction as well. Polls, quizzes, responses and link clicks tell more about real connections than empty likes. LogIt’s these micro-moments of attention that can convert viewers into customers.

Too Many Giveaways or Loops

Giveaways are an excellent method for spiking engagement from time to time, but if an influencer has one giveaway every two weeks, it’s generally a money-in-the-bank tactic to grow numbers quickly. These giveaways tend to draw individuals who are only looking for free stuff and don’t have an actual interest in content or brand partnerships.

These accounts that have been inflated with loop giveaways can appear large on the outside, but don’t have much or any engagement once the giveaways are over. Brands should seek out creators who grow organically, even if it’s at a slower pace. A value and trust-based community always does better in the long term.

Before finalising any partnership, scroll through past posts to check how frequently giveaways occur. If they dominate the feed, it might be wise to rethink your choice. Focus on creators who value content over contests.

Best Influencer Audit Tools: Authenticity

Fortunately, strong tools exist that can assist your brand in finding out the fake followers and determining influencer credibility. Applications such as HypeAuditor, Modash, Social Blade and Not Just Analytics give accurate information regarding the quality of audience, rate of engagement, and even potential fake Instagram followers or any digital platform fake followers.

These are tools that enable you to validate demographics, scan for suspicious behaviour and examine if an influencer’s audience matches your target audience. Most of them have free and trial versions that can provide instant reports without hefty investments.

Employing these tools isn’t only intelligent but also professional. In today’s information-driven marketing era, guts should be followed by data. These platforms provide you with the assurance to proceed with reliable creators.

Essential Questions to Ask Influencers Before Collaboration

After you have narrowed down potential influencers for your brand. Ask these important questions of influencers to be more assured of their authenticity. Influencers who have nothing to hide and are real will confidently provide you with answers to the following questions:

Begin with:

Ask about their latest story insights.
Ask about their average rate of engagement.
Get to know about their main audience, such as age, gender, location and more demographics.
Ask about which campaign they have had success with.

Good influencers will value your attention to detail. These people not only assist you in confirming authenticity but also initiate valuable conversations. You will get a better idea of their creative process, content approach and past brand collaborations.

It also establishes expectations up front and will give your brand fewer surprises later on. Influencer marketing is a dialogue and two-way openness leads to improved outcomes and long-term success.

Conclusion

In an era where online popularity is so easily purchased, genuine influence doesn’t come from numbers, but from large engagement. As a brand, your aim should be to look beyond superficial metrics and find creators who resonate with their audience, build trust and hold influence over real decisions.

It’s tempting to be swept by influencers with hundreds of thousands of followers. But without authentic engagement, that exposure is an illusion. Working with influencers who care about their community, provide value and reflect your brand’s tone of voice will always deliver greater long-term returns.

This is where we, at House of Creasip, step in. As India’s leading influencer marketing agency, we specialise in identifying genuine creators with real audiences. Whether you are looking for nano-influencers or niche-specific influencers. We evaluate, analyse and coordinate so that you can invest in partnerships that truly perform.

Always remember that fake Instagram followers don’t help increase your brand engagement, and they are like an empty marketing box. Fake followers don’t click on links, respond to stories or purchase your products. Only actual people and audience do, and they are the ones you want to reach. So pick intelligently, research extensively and form alliances that are built on authenticity, transparency and trust.

KOLs vs Influencers: Who Drives More Engagement?

July 26, 2025

by Harsh01 with No Comment Influencer Marketing

KOLs vs Influencers: Who Drives More Engagement?

Do you know that brands heavily rely on unique individuals to engage and resonate with their target consumers in a significant manner? These individuals are commonly known as influencers and Key Opinion Leaders (KOLs). Today, they have become central to marketing strategies and campaigns worldwide. Individuals are now relying on approachable personalities and authoritative experts for product endorsements, lifestyle inspiration and well-informed advice, as trust among customers in traditional advertising is fading.

KOLs vs Influencers is a common comparison in the marketing world, as both have a crucial impact on consumer behaviour.However, they are not the same; they have some differences. For instance, Influencers tend to develop followers by creating innovative content and having a strong social media presence. Whereas KOLs gain their credibility through years of experience, expertise and achievements within their industries. These essential differences influence not only how they interact with groups but also how their endorsements are perceived.

What are Influencers?

Influencers are individuals who have amassed a substantial following on social media platforms such as Instagram, YouTube, TikTok, and Twitter by creating and sharing creative, unique, and relatable content, while also engaging in continuous interaction. Their influence comes from the fact that they can connect with people at a personal level. Influencers can be a beauty blogger, fashion stylist, fitness enthusiast, gamer, food critic or lifestyle creator.

They frequently work with brands to support products or services through paid collaborations, sponsored posts, contests and product reviews. The authenticity of influencers and the trust they have earned from their followers is what makes them precious to brands. Their work is typically seen as more authentic compared to traditional advertisements, which enhances consumer engagement and increases return on investment (ROI).

What are KOLs?

KOLs, also known as Key Opinion Leaders they are the people who are viewed as experts or authorities in a particular field. They can be doctors, professors, tech analysts, industry leaders, and even journalists with high credibility and professional reputation. In contrast to social media influencers who become popular on a specific platform. (KOLs) Key Opinion Leaders typically have respect based on years of experience, education and experience in a specialised field.

For instance, a doctor prescribing a brand of skincare on social media would qualify as a KOL in the wellness and healthcare sector. A finance professor making economic forecast commentary would be a KOL in the banking and finance sector. KOLs command decision-making based on trust, expertise and professional reputation, without any flashy looks or entertainment.

Whether your strategy requires the widespread reach of an influencer or the targeted precision of a KOL, selecting the right voice is crucial to success.

At House of Creasip, India’s top influencer marketing agency, we specialise in connecting brands with voices that truly drive results. We help you build campaigns that resonate, engage, and convert, from niche industry experts to viral digital creators. Let’s build something impactful together. Get in touch with us today and watch your brand influence grow.

KOLs vs Influencers: What Sets Them Apart?

Despite Influencers and KOLs sharing the ability to impact consumer decisions. Influencers and KOLs differ notably in credibility, audience interaction, preferred platforms, and influence strategies.

1. Credibility and Expertise

Influencers derive legitimacy through appeal and relatability. They can be or may not necessarily be experts in the niche, but are appreciated for creative content and audience connection. KOLs, however, are well-established professionals who are recognised as having extensive expertise and authority on a specific topic.

Example: A fitness influencer may post workout advice and product reviews based on individual experience. On the other hand, a sports physiologist (KOL) makes recommendations based on evidence and research.

2. Platform and Reach

Influencers work mainly on social media, which helps them generate a following through regular posting and engaging with the audience. They have visual content that is interactive and algorithm-optimised. KOLs also exist on social media but work mainly through industry publications, academic journals, webinars, conferences, and quality websites.

Example: A fashion influencer shares daily fashion inspiration on Instagram, whereas a fashion designer (KOL) may deliver talks at fashion summits or have an article in Vogue or Business of Fashion.

3. Audience Trust

Although both influencers and KOLs command audience trust, the type of trust is different. Influencers create emotional trust and similarity, through which the audience sometimes feels a personal attachment with them. KOLs are trusted for objective views and factual information. Their words offer guidance in business and high-stakes situations.

Example: To select a new skincare routine, one may consult an influencer’s opinion. But to treat serious skin issues like acne, they’d be trusting a dermatologist’s (KOL) advice.

4. Influence Strategy

Influencers make users do impulse purchases with calls to action such as “swipe up to buy” or “use my code.” KOLs do work for long-term reputation establishment and educational value, so their influence is more subtle but strong in the long term.

Example: A beauty influencer may say, “Love this serum! Use code GLOW10.” Meanwhile, a dermatologist (KOL) might recommend the same serum in a video explaining its ingredients, building trust over time.

Why is There Confusion Between KOLs and Influencers?

The difference between influencers and KOLs is sometimes blurred. As more experts use social media to spread their expertise, most KOLs are using influencer-style content. Others are broadening their knowledge to become half-experts in their areas.

Additionally, the word “influencer” has now been made into an inclusive term that is applied to anyone who has followers, irrespective of their authority. Thus, brands and consumers both tend to find it difficult to distinguish between the two.

Brands Should Know When to Choose KOLs Instead of Influencers

Collaborating with a Key Opinion Leader (KOL) or an influencer is based on your brand’s objectives, audience and the niche of your business. Both are essential to digital age marketing, but for different reasons and with differing types of impact.

KOLs are best suited if you are looking to promote campaigns that need to be validated by experts, explained technically and need huge credibility. These people tend to be established professionals as researchers, doctors, educators and industry experts who have earned their authority after years of experience. They exercise influence not through being relatable but through their expertise. Thus, best suited for industries where precision and trust go without saying. Brands in the sectors of pharmaceuticals, health supplements, financial services, educational platforms, B2B services and public policy advocacy frequently use KOLs.

These brands have listeners looking for fact-based knowledge and opinions supported by experts before making a purchasing decision. A KOL endorsement not only establishes credibility but also gives the audience confidence that the product or service is of high quality and can be trusted.

In contrast, influencers work best for virality, engagement and direct response campaigns. They have solid relationships with their fans via engaging, lifestyle-based content. Influencers are best utilised in sectors like fashion, food, travel, beauty, lifestyle, fitness and consumer tech and where aesthetics, familiarity and trendiness influence buyer behaviour. If you want to establish brand awareness quickly and resonate with a younger, digitally-savvy audience, influencers provide the speed and scale brands require.

Can KOLs and Influencers Work Together?

Indeed. The strongest marketing efforts are frequently a synergy of the KOL’s credibility and the reach and familiarity of an influencer. For instance, a technology brand that is introducing a new smartwatch could partner with both:

A technology reviewer influencer who features product use, style, and lifestyle compatibility.

A sports scientist (KOL) who describes the health improvements and precision of the fitness tracking functionality.

These collaborations offer a complete story, appealing to emotion and reason, trust and trend.

The Rise of KOL Marketing in India

Key Opinion Leader (KOL) marketing is increasing rapidly in India as brands are now shifting from conventional advertisements to authentic, expert voices. KOLs are experts in their respective categories, such as finance, technology, fashion, and their recommendations sound more authentic to audiences.

With the regional diversity of India, native KOLs are assisting brands in reaching out intensely to specialised markets. They develop content that speaks to particular communities, particularly in Tier 2 and Tier 3 cities, thus makes the campaign stronger.

KOLs are also perceived as teachers, rather than merely being spokespeople. For instance, a KOL in finance may simplify investment advice in simple terms, assisting followers in making more informed decisions while gaining the trust of the brand they stand for.

Brands today are collaborating with micro and nano KOLs, which have smaller but loyal audiences. This method provides improved return on investment (ROI) as such KOLs drive actual decisions and long-term loyalty.

Overall, the growth of KOL marketing in India reflects a transition towards genuine, informative, and community-based communication. It is a tactic that forms a main strategy in the digital marketing sphere.

Metrics to Measure KOLs vs Influencers

When comparing KOLs vs Influencers, brands should measure performance using different metrics:

Influencers have engagement rate, reach, follower growth, aesthetic of the content and brand fit.KOLs have citations, industry awards, media quotes, credibility score, and depth of analysis.

There are some platforms today that provide KOL identification tools to assist brands in monitoring expert reputation on LinkedIn, research journals and so on.

Challenges with KOL and Influencer Marketing

Both influencer and KOL marketing have challenges. Influencers can be challenged on credibility if they endorse too many brands or are not transparent. KOLs may not always possess the storytelling ability or platform reach desired by brands.

That’s where strategy comes in. Brands must pair the right voice with the right objective, and not take a one-size-fits-all shot.

Conclusion

In conclusion, both KOLs and influencers are influential shapers of opinion and consumer behaviour. While influencers work on personality-centric content, storytelling and engaging with a community, KOLs add value by providing in-depth knowledge, fact-based credibility and thought leadership. Both offer distinct types of value to the table and choosing the correct match must be informed by the brand’s message, target market, industry, and end goal.

In the rapidly evolving marketing landscape of 2025, distinctions between KOLs and influencers can further blur as more experts establish online presence and more influencers develop niche authority. Yet there is a fundamental difference between influence through connection and influence through credibility; this will still be important.

Brands that acknowledge, understand and strategically combine both roles will be much better positioned to build trust, establish loyalty and break through the digital wall. By combining the authentic voice of an influencer with the expert endorsement of a KOL. Brands can create more integrated, high-impact campaigns that resonate highly and achieve true outcomes.

Twitter (X) Handle: A Complete Guide With 2025 Updates and Trends

July 24, 2025

by Harsh01 with No Comment Social Media Marketing

Twitter (X) Handle: A Complete Guide With 2025 Updates & Trends

In the constantly changing world of social media, your online presence is everything. Suppose you’re an influencer, entrepreneur, creator, or common person. Your Twitter handle, as well as your X handle, is more than a name. It’s how others discover, get to know you and engage with your content.

Since the platform’s rebranding from Twitter to X, users now consume content differently and verify profiles through new systems. Despite these changes, your Twitter handle still plays a central role. In 2025, it’s not just about being searchable; it’s about being strategic. Your account reflects your niche, builds trust, improves your visibility in AI-powered search results, and can even unlock monetisation tools.

In this guide, you will explore what a Twitter handle is, how to choose the best one, recent platform trends in 2025, and tips to stand out.

What Is a Twitter (X) Handle?

Let’s start from scratch!

Your Twitter handle (now also referred to as your X username) is your identity on the platform. It starts with the “@” symbol and is visible in your profile link, mentions, and search results.

Example: @TheRealAditi, @FitnessWithJay

Your handle can :

Be up to 15 characters long.

You can use emojis, letters, numbers, and underscores.

Do not have spaces or special characters.

Your handle is how other people tag or mention you, so it should be kept clean, memorable, and on-brand.

Why Does Your Handle Matter?

In 2025, your handle is stronger than ever, serving not just as your digital identity but as your personal brand’s calling card. It’s how people discover you, remember you, and engage with what you create. As Twitter (X) evolves into a more dynamic space for creators, professionals and brands, a compelling handle is your gateway to visibility, credibility, and lasting connections.

Your handle is

Your online first impression

It is how you are searchable both on X and Google.

It is your personal and professional branding tool.

It is a medium to send traffic to your business, blog, and content.

As X is becoming a site for long-form content, video, e-commerce, and communities, establishing a solid, consistent handle is a way to gain trust and recognition.

How to Pick the Best Handle (Tips That Work in 2025)

Selecting the ideal Twitter handle has nothing to do with availability; it has everything to do with strategy.

Do it in the following way to lead on Twitter:

1. Make It Short and Memorable

Short handles are simpler to read, remember, simpler to tag, and less likely to be misspelt. Go for simplicity.

Example: @StyleWithNeha is simpler to remember than @Neha_Fashionista_123

2. Pick Your Actual Name or Business Name

Please keep it simple so that people can easily find you. If your desired name is already taken. Add small differences, but don’t change it entirely, as it represents you.

Such as: @ItsRiya, @TheVikasSharma, @KritiCreates

3. Include Your Profession or Niche

If you are in a particular profession and have a specific niche, include it in your handle so it’s easy for the audience to get to know and be attracted to you.

For Example : @TravelWithAnya, @CodeByMihir, @ChefTanya

4. Be Uniform Across Platforms

Use the same handle on every platform, such as Instagram, LinkedIn, YouTube, and more. It builds consistency, makes it easier to find, and strengthens your brand identity across platforms. This reinforces your brand and makes you easy to recognise and remember.

For example: Use one specific word that resonates with you. It can be your name, or a brand like Puma adds its brand name to every social media platform.

5. Don’t Have Confusing or Long Handles

Long Twitter handles make viewers get lost in the username, and they make them forget your niche, content, and may make your Twitter handle confusing and hard to remember.

Avoid adding the following things as they will create confusion :

Too many numbers (e.g., @aarti998734)

Too many underscores (e.g., @rahul__singh)

Fake names (like @elonmusk_real)

Changing Your Handle (Step by Step)

Want to enhance your Twitter handle but don’t know how to?

Here’s how to switch your Twitter/X handle in 2025:

1. Log in to your X account.

2. Go to Settings & Privacy > Account Information.

3. Click Username.

4. Enter your new handle.

5. If available, click Save.

Remember: Your posts, likes, and followers remain unchanged. However, past tags with your previous handle won’t be redirected to your new handle, so inform your followers of your updated handle.

What’s New on Twitter/X in 2025?

Ever since Elon Musk rebranded Twitter into X, this social media site has undergone tremendous changes. The following are the recent updates of Twitter (X) in 2025 that will make your handle even more significant:

X is Now a Multi-Content Platform

By 2025, X (previously Twitter) will have become a powerful, one-stop-shop content platform. It’s not merely about short tweets anymore; users can now post long-form posts, videos, audio spaces, newsletters, and even earn money from their content. With capabilities such as AI-powered feeds, shopping functionality, and live streaming.

X is now a blend of the best of social media, publishing, and community building. Twitter platform, aka X, provides you with the tools to reach and engage your audience in multiple ways, all from one page and platform.

Verification is more than a Badge

On X, verification now means more than just appearing official. It now serves to establish your identity and increase your visibility. You receive a verification badge when you subscribe to X Premium and meet the eligibility requirement for different categories, and it occurs in a different category.

Starting from, Blue checkmarks are for individuals, including celebrities, who have a normal X premium. Gold checkmarks are for official organisations that subscribe to Verified Organisations, Grey checkmarks are for government and multilateral organisations and officials. This colour-coded schema creates immediate trust and authenticity.

Verified accounts have increased reach, improved ranking in replies and searches, and priority access to new features. For brands and creators, verification is now a powerful means of distinguishing themselves and expanding their presence on the platform.

Monetisation Tools Available

X (Twitter) is now a vibrant platform for artists and companies to turn their content into money. As the platform is changing its orientation into video-first and long-form content, people can now profit from ads on video tweets and make normal tweets into a stream of income.

Further features, such as subscriptions and tips, enable creators to collect direct support from their followers. Whether it is sharing exclusive content or creating a paid community, the features facilitate further engagement while producing steady revenue.

Companies can also feature product listings via X Shops, converting their profile into a mini store. X is now a full ecosystem for monetising and creating influence with verified creators earning ad revenue, sharing, and brand partnerships.

Improved Search and AI Discovery

Discovery on X (formerly Twitter) has become smarter and more strategic thanks to its AI-powered search engine. The algorithm now emphasises relevance, quality of content and keyword-loaded handles when displaying accounts in search results.

If your handle contains niche-specific keywords such as your job, passion, or sector, it’s much more likely to be found in related searches. This tiny adjustment can be a huge factor in influencing your reach and engagement.

For instance: @CryptoWithKunal. Such a handle is bound to attract finance-related keywords and hence get discovered by users who are searching for crypto updates. The more niche your handle, the higher your chances of getting discovered.

Best Practices for an Effective Handle in 2025

Choosing the right handle in 2025 is all about clarity, professionalism and consistency. Using your real name or brand name helps build trust and recognition, especially if you’re trying to grow a personal or business identity. Including your niche or profession, like @DesignByAisha or @TechWithRaj, makes it easier for people to understand what you do at a glance.

Avoid cluttering your handle with symbols, numbers and confusing spellings. A clean and simple handle looks more professional and is easier to remember. Most importantly, make sure it’s consistent across all social media platforms so your audience can find you easily, no matter where they search.

Lastly, try to stick to one handle long-term. Constantly changing it can confuse your followers and hurt your discoverability. A stable and strong handle becomes your digital identity, so choose wisely and build around it.

Good Twitter Handle Examples

If you’re unsure how to craft a strong Twitter (X) handle in 2025, take inspiration from some niche-specific examples that strike the perfect balance between clarity and branding. For instance, a fitness coach might go by @FitWithAnjali, while a fashion blogger could use something like @StyleByReema to instantly convey style content.

Tech entrepreneurs tend to keep it pointed and on-brand, like @CodeCrushIndia indicates a clear tech-review direction with geographic flair. Mental health clinicians can choose considerate handles such as @TalkWithDrNikita, presenting a friendly, conversational feel that instils confidence.

For teachers and small business owners, handles such as @LearnWithRavi or @GlowSkinCo remain straightforward, easy to remember, and specific to their intended market.

These instances demonstrate how naming yourself, combined with your niche, can enhance discoverability as well as leave a lasting impact.

Common Mistakes to Avoid

While crafting a strong Twitter handle, it’s just as important to know what not to do. Avoid using random combinations of letters and numbers. Handles like @user_9834 are forgettable and look unprofessional. Copying a famous person’s name or style can also damage your credibility and make it harder to find.

Keep your handle short and topical to your niche. Vague or long usernames are hard to remember and fail to convey your intention effectively. Ultimately, don’t keep changing your handle. Frequent changes to your handle confuse followers and undermine your web presence. Stick with one good handle and build from it.

Tools to Help You Find the Perfect Handle

Finding the perfect Twitter (X) handle can be tricky, especially when your first few ideas are already taken. But don’t worry, there are several smart tools out there designed to help you brainstorm, check availability, and even suggest creative alternatives. Whether you’re building a personal brand, launching a business, or diving into content creation. These tools can make the process quicker, easier, and more strategic.

Namechk.com – Check if your desired handle is available across platforms.

KnowEm.com – Handy for both social and domain name availability checks

X Search Bar – Enter your idea to check if someone’s already on it.

These websites will help you make your Twitter handle creative, unique and let you know the availability of your name.

Summary

Now your Twitter handle is no longer just a username; it’s an influential tool for personal branding, credibility, and digital growth. Day by day, this app is evolving into a multi-content hub with long posts, videos, shopping, and monetisation features. Your handle is the first thing that talks for you.

There is a growing shift on the app toward professional, niche-aligned, and verified handles, blue for people, gold for companies, and grey for government/non-profits. Changing your handle is simple under account settings, but it must remain unique, memorable, and aligned with your online identity.

Want to amplify your presence?

Partner with House of Creasip, India’s largest influencer marketing agency, and turn your Twitter handle into a high-impact brand.

The Complete Guide to Influencer Marketing in 2025

July 21, 2025

by Harsh01 with No Comment Influencer Marketing

The Complete Guide to Influencer Marketing in 2025

Brands like Nykaa achieved massive success by collaborating with skincare influencer Aastha Shah, whose honest storytelling and vibrant content led to a 45% spike in product engagement within just one week of launch. This is just one example of how powerful influencer marketing has become in shaping real results for modern brands.

Influencer marketing is growing rapidly, from nano-influencer creators with smaller but highly engaged followings, who drive authentic, community-driven conversations in their specific niche markets, offering unmatched trust and relatability, to AI-powered virtual influencers that blur the lines between reality and technology. This marketing is redefining reach and engagement; the influencer landscape has never been more dynamic, data-driven, and diverse than ever before.

Influencer marketing trends 2025 isn’t just a trend; now it is the heartbeat of digital branding and marketing. What started with a few sponsored Instagram posts has now exploded into a billion-dollar industry. Today, content creators — not just celebrities like actors and models — are shaping brand stories.

It enhances the process of how brands like Puma, Samsung and more connect with their audience.

If you’re a brand, marketer, or creator struggling to keep up with changes in the digital marketing industry.

This ultimate guide to influencer marketing covers the latest trends and explores various types of influencers. It also highlights key benefits, proven strategies, and platform insights to help you build authentic, successful campaigns.

What is Influencer Marketing?

Influencer marketing is a form of digital marketing strategy where brands collaborate and promote their brand with social media influencers, who are widely known in their particular niche. These influencers help brands reach a targeted audience more quickly and cost-effectively than traditional marketing channels like billboards or TV ads.

As consumer trust is shifting away from conventional advertising, brands are reinforcing their focus on influencer strategies to build credibility, boost engagement, and convert followers into Loyal customers. The modern consumer seeks authenticity and influencers provide that bridge between brands and customers.

However, success in today’s hyper-competitive digital era demands more than just likes and shares. In 2025, building effective influencer campaigns demands insight, innovation, and a deep understanding of emerging platforms, content formats, and audience behaviour trends.

Types of Influencers in Influencer Marketing

In this digital world, not every influencer is a star, actor, model or top big personality. Types of social media influencers hierarchy is no longer defined by numbers alone. Instead, engagement, niche and authenticity matter most.

There are 4 types of influencers, which are divided based on diverse factors:

1. Nano Influencers (1k to 10k followers)

Starting from the smallest, Nano influencers are individuals who are just beginning their influencer journey. They have a high trust factor, provide authentic /unfiltered content, extremely high engagement rates. These types of influencers are great for local, grassroots campaigns.

2. Micro Influencers (10k to 100k followers)

The micro influencers are individuals who have started building their fans/audience over one or a specific niche, such as travel, fashion, or storytelling. Micro influencers are a combination of Nano influencers but with a larger audience, which makes them affordable with great Return on Investment (ROI). Both Nano and micro influencers are in high demand for brand collaborations. This group of influencers is ideal for mid-sized brands and startup collaborations.

3. Macro Influencers (100k to 1 Million followers)

Influencers who are known by most of the online audience are Macro influencers, such as influencers like Dr. Cuterus, known for female health content. Therefore, they have a broad reach of audience with more polished content. This group of influencers is highly suitable for product launches or awareness drives and is good for scaling campaigns across multiple regions.

4. Mega Influencers ( 1 Million + followers )

This group of influencers is the top influencer category, aka Mega or celebrity influencers. These influencers have a larger following, fans and engagement compared to the above three categories of influencers and have maximum reach and visibility, but they have a high cost and are best for brand prestige or high-impact campaigns such as The Rebel Kid.

Benefits of Influencer Marketing

Influencer marketing has become one of the most powerful tools for brands in today’s digital age. One of the biggest benefits of influencer marketing for brands is that it is authenticity; people trust influencers more than traditional advertisements because they see them as real, relatable individuals. This trust leads to higher engagement and more genuine conversations around a brand.

Precise Audience Targeting

Social media content creators also help brands reach targeted audiences instantly, especially in specific niches like fashion, tech, beauty, or fitness. It’s also a cost-effective strategy compared to big-budget advertising, especially when working with nano or micro-influencers who often bring better Return on Investment (ROI).

Versatile and Repurposable Content

Additionally, influencers’ content is versatile; brands can recycle reels, stories, or YouTube videos for their social channels, websites, email campaigns, and digital ads. This not only saves time and content creation costs but also maintains consistency in brand messaging. Repurposing influencer content allows businesses to extend the life and reach of a single post, helping them engage with audiences across multiple platforms in a more authentic and relatable manner.

Boosts Awareness, Conversions & Community Building

Most importantly, influencer marketing drives brand awareness, traffic and conversions, all while building a loyal community around the product or service. Influencer marketing offers significant benefits that make it essential to modern marketing strategies. It effectively boosts product launches and supports ongoing brand promotions.

Top Influencer Marketing Trends in 2025

In 2025, marketing trends and strategies are evolving, particularly Top influencer marketing trends 2025 is emerging as one of the most dynamic and impactful approaches to brand promotion. The industry is no longer limited to traditional content endorsements; it’s now driven by technology, authenticity, and strategic collaborations.

1. AI is Powering the Influencer Economy

As rightly said, 2025 is the year of AI. So, even in influencer marketing, AI is taking over; it is helping brands, companies find perfect influencers easily according to their brand category. AI is not just helping brands but influencers to generate visually appealing content and help generate interactive captions for better views and reach the maximum audience.

2. Long-Term Collaborations Over One-Off Deals

Unlike in the past, brands are holding longer partnership contracts with influencers, which helps build a stronger connection with their customers and also with the influencer. When the audience /customers view a familiar person or influencer promoting a brand over and over for a long time period, it builds trust and makes loyal customers. For example, Deepika Padukone has been the brand ambassador for Levi’s since 2018.

3. The Rise of Real, Unfiltered Content

As everything is getting an upgrade, the audience’s preference for content type is also changing. Nowadays, viewers prefer unfiltered, real, authentic content and reviews of brand products so they can get to compare products and more. You may have noticed a boost in trends of OOTD (outfit of the day), GRWM (get ready with me), what’s in my bag, content like this provides a genuine or raw review of product and experience, etc.

Recently, TIRTIR, the Korean brand, went viral with an influencer due to her unfiltered review of the brand’s makeup product quality and more. It boosted the sales and drew the eyes to the brand’s products.

4. Rise of Live Shopping & Social Commerce

Customers in 2025 prefer purchasing products directly from social media, which is also called live shopping. This type of shopping can happen through live streams, reels of new product availability, with a link, which is why social media platforms are introducing integrated shopping features like Facebook Marketplace. For example, people are preferring to purchase Meesho products directly through influencer content (reels).

5. Nano and Micro-Influencers Take Centre Stage

Recently, there has been a drastic change from macro influencer brand collaborations to Nano or Micro influencer collaborations as they are seen as more loyal, trustworthy and have a close-knit fan base. Contrary to mega or celebrity influencers, nano and micro influencers are generally seen as more trustworthy and low-risk. They are less likely to be involved in controversies or scandals that could put a brand in crisis.

Influencer Marketing Strategy

Traditionally, influencer marketing has been associated with B2C (Business to Consumer) models. However, Influencer marketing strategy B2B (Business-to-Business) influencer marketing is rapidly gaining momentum. This approach focuses on collaborating with industry experts and niche professionals to build credibility, generate leads, and drive informed purchasing decisions.

How B2B Influencer Marketing Works

A Successful strategy of B2B starts from defining goals and aligning them with the business and influencers. Thereafter, a Business/ company should find a B2B niche expert influencer rather than a macro celebrity influencer, unlike the B2C strategy of marketing.

As niche expert influencers bring more enhanced customers and viewers to the brand. For example, a tech expert like Techguru can bring more customers for the new Samsung phone than any macro Influencer. Subsequently, brands and influencers should build honest and strong relationships to create long-term partnerships and reach more people.

Influencers should make sure their content, like reels and posts, is high quality, visually appealing, and shows their creativity to attract as much attention as possible from the audience.

Track Performance and Optimise Strategies

Additionally, brands and influencers should keep track of analytics and monitor content performance. If certain posts are not working effectively, they should adjust their strategy accordingly. Brands and content creators should switch to a new strategy to keep the content always attractive and attention-grabbing to the audience.

Conclusion

Influencer marketing in 2025 has become part of mainstream marketing services. It helps increase brand visibility, caters to customers, reaches the maximum number of niche audiences and finds more customers for the brand/company.

As every sector is changing every day, and AI is taking over almost all the industries, it has also entered influencer marketing, making collaboration between brands and influencers simpler and more efficient. In recent times, there has been a rise in real, authentic influencer content.

Brands are increasingly starting to view nano and micro influencers as loyal, scandal-free and trustworthy, which reduces risk. As a result, brands are shifting from B2C to B2B influencer marketing to reach loyal, niche-focused audiences.

In short, influencer marketing in 2025 blends technology, authenticity, and strategic partnerships with influencers. It focuses on building loyal customer bases while helping brands achieve greater visibility and engagement.

Top 20 Social Media Influencers in India

July 19, 2025

by Harsh01 with No Comment Influencer Marketing

Top 20 Social Media Influencers in India

In India, there are over 900 million internet users, and social media has become more than just a tool for entertainment; it’s a powerhouse of influence, trends and transformation. In 2025, top social media influencers in India are rewriting the rules of Internet fame, shaping opinions, driving consumer behaviour and redefining content creation across social media platforms like Instagram, YouTube, and X (formerly Twitter).

These leading social media influencers have spread in every sector, from education and fashion to fitness, finance and lifestyle. They have massive followings and have become household names, not just for their popularity, but also for their significant impact. These influencers are not just making reels; they are building movements.

Whether you are a brand seeking collaboration, or simply someone who appreciates great content. In that case, this list of the top 20 social media influencers in India will tell you where the real digital action is taking place.

Samay Raina

Samay Raina is a stand-up comedian, social media influencer and chess streamer. After winning 2nd season of Comicstaan, he became an internet sensation in India and a popular internet personality. During COVID-19, he helped popularise chess among Indian youth through online collaborations with grandmasters like Vidit Gujrathi. Samay’s content combines humour, intellect and spontaneity, making him highly engaging for young and urban audiences.

Followers: 6.7 Million
Platform Focus: YouTube, Instagram, Twitch
Style: Witty, Sarcastic, Interactive and Spontaneous
Unique Impact: Revived chess as a pop-culture phenomenon in India.

Kusha Kapila

Kusha Kapila is one of the top Indian Instagram influencers and a fashion icon known for her powerful comic sketches and bold characters. She is redefining herself as a diverse social media platform star in India, starting with her iconic “Billi Masi” character, to red carpet moments like Cannes Film Festival and OTT shows and also got featured on magazine covers like Harper’s Bazaar and Cosmopolitan. Kusha also contributed her content for body positivity and women’s empowerment, which makes her the famous voice of Indian Womanhood.

Followers: 4.2 Million
Platform Focus: Instagram, YouTube and Netflix/OTT.
Style: Bold, Fashionable and Satirical.
Unique Impact: Merged fashion with humour with ease and became highly relatable in mainstream media.

Rebel Kid

Rebel Kid, also known as Apoorva Mukhija, is a sensational storytelling influencer and one of the trending influencers in India. She creates content that captures her everyday emotions, chaos and Gen Z relatable fast-cut videos. Her storytelling topics range from relationships to body positivity, trips and college life. Rebel Kid offers comic relief and emotional resonance, which makes her the most realistic and trending youth voice on the Indian social media platforms.

Followers: 4.4 Million
Platform Focus: Instagram, YouTube
Style: Relatable, Quirky and Gen-Z centred
Unique Impact: A leading voice for young Indian women and youth and showcasing modern dilemmas.

Komal Pandey

Komal Pandey is one of top fashion influencers in India known for bold, experimental styling and dramatic fashion transitions. She started her journey with PopXO and later established herself as a powerful independent voice in the fashion industry. Komal Pandey is famous for breaking stereotypes of society around traditional beauty and fashion standards. Her cinematic, magazine-like content inspires emerging stylists across the country.

Followers: 1.9 Million
Platform Focus: Instagram, YouTube
Style: Glamorous, Confident, Edgy and Experimental
Unique Impact: Elevated Indian fashion content to cinematic and global standards.

Dharna Durga

Dharna Durga is one of the leading comedy content creators in India. She is known for her over-the-top, raw and hilarious reels that reflect common Indian experiences like friendships, awkward social moments. Dharna’s content features various quirky and relatable characters that she calls the “Dharnaverse.” Her realness and comedic exaggeration give her content a charm that makes her unique and resonates strongly with youth who look for unfiltered humour. Her strong comic timing and relatable delivery have helped her go viral across multiple digital media platforms.

Followers: 1.6 Million
Platform Focus: Instagram, YouTube
Style: Raw, Expressive, Satirical, and Dramatic
Unique Impact: Make viral comedy content with minimal production and maximum wit.

Abhishek Malhan

Abhishek Malhan, widely known as Fukra Insaan, is a top Indian YouTuber and a famous social media influencer. He is famous for his challenge videos, reality show appearances such as Big Boss OTT 2 and more, as he constantly introduces new concepts to keep his content interesting. His energetic content style, relatable personality and connection with fellow influencers make him one of the most followed influencers in India (2025) in the entertainment genre.

Followers: 10.9 Million
Platform Focus: YouTube, Instagram
Style: Bold, Entertaining, Energetic and Fun
Unique Impact: Blended YouTube fame with TV popularity to build cross-platform influence.

Karishma

Karishma is a popular former radio jockey turned content creator known for her short-format comedy videos, fast reels, character-driven skits and comic timing. She effortlessly plays exaggerated and relatable characters and depicts the daily chaos of Indian families and society in a hilarious, emotional and sharp style. She has become a famous Instagram influencer and a trusted face in female-led comedy on social media.

Followers: 6.9 Million
Platform Focus: Instagram, YouTube
Style: Loud, Dramatic, and Character-based comedy
Unique Impact: Brought Indian family humour to the reel world.

Yuvraj Dua

Yuvraj Dua is a rising comedy content creator known for his clean humour, observational sketches, exaggerated character reels and sarcastic takes on Indian middle-class life, education and pop culture. He is causing ripples in social media due to his funny, clever, awkward and social quirks. His videos strongly resonate with Gen-Z and college-going audiences across India. Yuvraj’s wit and spontaneity got him noticed by Dharma Production and they asked him to teach Ranveer Singh the talking style of West Delhi for the movie “Rocky Aur Rani Ki Prem Kahaani.”

Followers: 1 Million
Platform Focus: Instagram, YouTube
Style: Clean, Expressive, Satirical, Minimalist and Dry humour
Unique Impact: Brought straight-faced sarcasm to the Indian Instagram comedy scenes.

Yashraj Mukhate

Yashraj Mukhate is a famous music producer, composer and social media blogger in India, who went viral for turning viral dialogues and memes into catchy musical remixes. His videos like “Rasode Mein Kaun Tha?” became cultural moments. He continues to remix Indian pop culture for massive digital reach with wit and creativity. This earned him collaborations with multiple celebrities and brands, making him a one-of-a-kind internet icon. He recently started a new venture and unveiled his very first original track, “Rasmalai,” presented under his label, YM Originals.

Followers: 2.2 Million
Platform Focus: YouTube, Instagram
Style: Musical, Meme-inspired and witty
Unique Impact: Turned everyday dialogues and memes into national musical fusion.

Vir das

Vir Das is an internationally honoured and award-winning stand-up comedian, actor and satirist known for his Netflix specials and strong digital presence. While he’s a mainstream figure, his social media content ranges from political satire to travel vlogs and poetic monologues. His content reflects a blend of intellect, emotion, and humour. As an actor, Vir has appeared in popular films like Delhi Belly and Go Goa Gone. Vir Das has performed over 100 stand-up comedy shows, and appeared in 18 films, eight TV shows and six comedy specials.

Followers: 1.5 Million
Platform Focus: Instagram, YouTube, Netflix
Style: Witty, Thoughtful, Global and Funny
Unique Impact: Took Indian stand-up comedy to an international level.

Harshita Gupta

Harshita Gupta is a fashion, lifestyle and comedy influencer best known for her expressive reels, glam aesthetics and charming personality. Her content ranges from beauty tutorials to relatable everyday skits around diverse topics like family, relationships, communication, marriage, diet and travel that engage a young, largely female audience. She’s quickly emerging as a Gen Z icon in the beauty space and as a satirical, expressive queen. Recently, Harshita started her venture called Chikankari Hues, where she offers a wide range of affordable ethnic Indian attire.

Followers: 1.6 Million
Platform Focus: Instagram, YouTube
Style: Elegant, Expressive, Trendy and Lifestyle-centric
Unique Impact: Redefined girl-next-door fashion with a confident realism in everyday content.

Shlok Shrivastav

Shlok Srivastava, aka Tech Burner, is one of the most popular tech influencers in India, known for making technology both simple and entertaining. In his videos, he reviews gadgets, gives tutorials and even creates skits around tech concepts. His energetic and quirky approach makes tech entertaining for all age groups. Shlok Shrivastav is a conscious creator. He uses Q&A sessions to answer audience queries. He has played a key role in turning tech content into mainstream digital entertainment. In 2022, Shlok Shrivastav was featured in the Forbes 30 Under 30 list for Asia.

Followers: 4.5 Million
Platform Focus: YouTube, Instagram
Style: High-energy, Humorous, Experimental and Playful
Unique Impact: Made tech content fun and highly accessible for all age groups.

Abhinav Chand

Abhinav Chand, widely popular as Faad magician, is a comedy content creator. He is also an Indian radio personality and social media star who began hosting the evening drive-time show on Radio Mirchi 98.3 FM. As an Influencer, he started with parodies on trending topics and eventually expanded into prank compilations, challenges, mimicry, adventure vlogging and candid vlogs. In 2025, RJ Abhinav won the “Comic Influencer Of The Year – Male” award at InfluencEX Awards 4.0. His popularity is making him collaborate with big brands like Vivo, Tasva Fashion, Warner Bros and Brut.

Followers: 4.2 Million
Platform Focus: Instagram, YouTube
Style: Humorous, Expressive and Trending
Unique Impact: Introduced everyday trends with humour, making relatable comedy content that consistently goes viral.

Ankur Agarwal

Ankur Agarwal, popularly known as Ankur Agarwal Vines, is a comedy content creator celebrated for his hilarious takes on everyday Indian life. He gained popularity through short skits and relatable character parodies, especially his iconic portrayals of “Indian uncles,” college life, and family quirks. With a perfect blend of satire, mimicry, and spontaneous humour, Ankur’s content resonates strongly with youth and urban audiences. Over time, he has expanded his repertoire to include prank videos, spoof reels, and candid vlogs, earning millions of loyal followers across Instagram and YouTube. His expressive delivery, sharp timing, and ability to turn simple scenarios into laugh-out-loud moments make him one of India’s most loved digital comedians.

Followers: 2.1 Million
Platform Focus: Instagram, YouTube
Style: Relatable, Expressive and Satirical Comedy
Unique Impact: Turned everyday Indian situations into viral comedy through iconic characters and mimicry.

Aastha Shah

Aastha Shah is one of the best fashion, beauty and skin positivity influencers who openly shares her journey with vitiligo. She combines her love for fashion with self-love, confidence and individuality through fashion and beauty content. Her honesty and radiant personality have empowered thousands dealing with confidence and self-image issues. Aastha Shah became the first Indian with vitiligo to walk the red carpet at the 77th Cannes Film Festival in 2024, wearing a green gown by Fouad Sarkis, which made an iconic moment and challenged beauty norms in India and globally.

Followers: 1.5 Million
Platform Focus: Instagram, YouTube
Style: Empowering, Authentic, Fashion-forward and Inclusive
Unique Impact: Promotes India’s skin positivity and Fashion-Inclusive movement online.

Varenya Borbora

Varenya Verma is a 10-year-old rising kid social media influencer who rose to fame with her calm, confident videos promoting English learning and emotional well-being. She went viral for her “meditation bowl” video, attracting audiences with her fluent English and cultural pride, as she is often seen wearing traditional Assamese attire. Her supportive family manages Varenya’s content. Her recent appearance on The Ranveer Show highlighted her grace, making her a standout as a Gen-Alpha influencer blending education with authenticity.

Followers: 2.1 Million
Platform Focus: Instagram, YouTube
Style: Calm, Articulate, Culturally rooted and Gen Alpha
Unique Impact: Inspires learning and self-expression in kids.

Jai Arora

Jai Arora, popularly known as Techiela. He is one of the top tech influencers in India, known for his simplified complex digital tools, productivity hacks and life improvement tips. Jai helps users understand how to use tech for a better lifestyle, from digital minimalism to tool-based hacks and more. His content is especially popular among digital professionals and students. In 2025, Jai Arora was awarded the Power Tech Creator Award at Air India’s Power Creator Awards, emphasising his influence in digital tech content.

Followers: 3.5 Million
Platform Focus: Instagram, YouTube
Style: Clean, Organised, Practical, Crisp and Simplified
Unique Impact: Made digital productivity tools accessible and useful to the everyday user.

Anubhav Singh Bassi

Anubhav Singh Bassi is one of India’s top stand-up comedians, best known for his nostalgic and story-based comedy rooted in college and youth culture. He is widely known for his observational humour and being highly relatable. He often performed with no script, making each performance feel authentic.
His comedy format has made India laugh from the bottom of their hearts. He gained massive popularity on both digital platforms and live stages. In March 2025, Bassi shared his desire to write a comedy film for Akshay Kumar, which showed his interest in performing creative collaboration alongside his shows.

Followers: 3.5 Million
Platform Focus: YouTube, Instagram
Style: Nostalgic, Real, Conversational and Nostalgia
Unique Impact: Turned personal storytelling into a viral comedy format.

Nisman Parpia

Nismat Parpia, widely known as Niswoman, is a rising social media influencers celebrated for her relatable comedy sketches and Gen-Z humour. She initially gained popularity on TikTok before shifting to Instagram and YouTube. Her short, witty videos revolve around dating, friendships, and everyday desi struggles, often delivered with warmth and charm. Niswoman has become a beloved digital entertainer, connecting deeply with young audiences with her signature style of “Haa wahi relatable ladki”. Her community, “Niswomaniya Ki Duniya,” has over 39,000 members, showcasing deep audience engagement.

Followers: 1.5 Million
Platform Focus: Instagram
Style: Relatable, Witty, Expressive with a Gen-Z twist.
Unique Impact: Turns everyday desi struggles into feel-good comedy, deeply resonating with young audiences.

Sharan Hegde

Sharan Hegde is a leading personal finance social media influencers in India and an ex-consultant who simplifies money management for millennials and Gen Z. His short, entertaining skits simplify understanding of investments, credit, loans and budgeting, helping the audience make smarter financial decisions in their life. Sharan has made personal finance genuinely fun to learn with humour and clarity. In 2024, Sharan Hegde became the First South Asian finance creator to walk the red carpet at the Cannes Film Festival. He was the first Indian influencer to launch an NFT in 2021.

Followers: 2.8 Million
Platform Focus: Instagram, YouTube
Style: Informative, Witty and Easy-to-digest
Unique Impact: Made finance friendly and viral with skits that break complex topics down.

Conclusion

The 2025 top 20 social media influencers in India are more than just internet sensations; they are cultural change makers who shape opinions, challenge norms and drive digital innovation. Each of these content creator brings a unique voice through their talent in diverse fields, from comedy to tech, that resonates with millions.

While entertaining, these top social media influencers are educating, empowering, influencing and bringing real change. From Rebel Kid’s Gen Z storytelling, Sharan Hegde’s viral finance tips, and Kusha Kapila’s satirical feminism, these influencers are refining how India connects, learns and expresses itself online.

Their reach extends beyond screens into mainstream media, brand collaborations and youth culture, making them powerful partners for marketers and becoming inspiring role models for the social media audience. As India’s digital platform grows, these 20 best social media influencer sof India represent the heartbeat of the creator economy, proving that with authenticity, creativity and purpose. Their content sparks communities, trends and even movements. They are the leading faces of modern India, taking charge of the future of influence.